Historically, recessions are relatively short and they're usually followed by long periods of prosperity
“ Most firms in our analysis cut their [marketing] budget in a recession.” “ Companies that have been looking at marketing as an investment, and not an expense are the ones that are going to come out of this [recession] really, really well.”
This is not the time to cut sales and marketing! It is well documented that companies that increase sales and marketing during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times . John Quelch is Senior Associate Dean of Business Administration at Harvard Business School.
“ I have yet to see any study that proves timidity is the route to success.” Studies consistently have proven that companies that have the intelligence and guts to maintain their overall marketing and advertising efforts in times of business downturns will get the edge on their timid competitors ” . J. Welsey Rosberg Senior VP, Meldrum & Fewsmith’s
McGraw-Hill Research analyzed 600 businesses. Those specific companies that maintained or increased their sales, marketing and advertising expenditures during a recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. Sales from companies that remained aggressive during recession enjoyed a 256% increase in overall revenue- during the first three years of the recovery
The Average North American Car Sales Person … <ul><li>Works 50 hours a week </li></ul><ul><li>48 weeks a year </li></ul><ul><li>Sells one car every 40 to 50 hours </li></ul><ul><li>Sells 4 to 5 cars per month </li></ul><ul><li>Sells 48 to 60 cars per year. </li></ul>
Joe Girard <ul><li>50 hours per week </li></ul><ul><li>Worked 48 weeks per year </li></ul><ul><li>Sold 1 car every 2.8 hours. </li></ul>
Joe Girard sold 13,001 cars during a 15-year career. - one at a time. <ul><li>Sold an average of 867 cars per year vs. 48-60 </li></ul><ul><li>He holds the World Record for the most cars sold in one month— 174, approximately one car every 1.2 hours </li></ul>
“ The rest of us seem pretty darn sure why the best of us are so productive”
“ Your attitude right now - is only as positive as you decide it will be”
They will know to the last dime what their 2009 sales targets are and they have every intention of not only hitting those goals …. but exceeding them !
If they do not find the circumstances easily accessible for success ….they will create their own. No questions asked!
“ 80% of Your Success Comes From Attitude And Only 20% From Aptitude”
“ Selling the exact same product at the exact prices in the exact same markets ”
The only difference between the two groups was in their attitudes
People are always blaming their circumstances on their on their lack of success. ________________ The people who get on in this world are the people who get up …and look for the circumstances they want … And, if they can’t find them, make them. ______________________
Start thinking and acting like the person you want to become.
“ How would the person I’d like to be, do the things I’m about to do?"
“ The number one problem that keeps people from winning in North America is a lack in belief in themselves”… A.L. Williams
If you don't program your success, your life will program you.
Sometimes you have believe in their vision until your attitude catches up.
They have an unrelenting focus on doing things that produce revenue!
"The critical ingredient is getting off your butt and doing something. It's as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today! "
<ul><li>You Have To Touch A New Prospect At Least 8 to 11 Times </li></ul><ul><li>1.8 = Average </li></ul><ul><li>44% Stop After 1 </li></ul><ul><li>24% Stop After 2 </li></ul><ul><li>14% Stop After 3 </li></ul><ul><li>12% Stop After 4 </li></ul><ul><li>4% Stop After 5 </li></ul>
The simple act of incorporating fun into your sales plus your employees jobs had just been designated as on of the best business ideas ever .
“ To those of you who are never in a hurry, who say what’s the rush. Who believe that when it comes to taking action that we have plenty of time. Well, I’ll do my best to be as polite and delicate as possible.”
You are an idiot. There is no time. There is always a rush. You don’t have all the time in the world “ HURRY UP!”