Stankiewicz Bill Social Media Mktg09 6 2 09


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IWLA Conference on Social Media Networks , How to Grow Sales. Location Chicago, Illinois 7-15-2009

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Stankiewicz Bill Social Media Mktg09 6 2 09

  1. 1. 2009 Marketing and Sales Conference Winning the War for your Customers’ Dollar Using New Tools in Tough Times Bill Stankiewicz Vice President and General Manager Shippers Warehouse Office: 1-678-364-3475 July 15-16, 2009 Chicago, Illinois IWLA Conference
  2. 2. Social Networking Websites • Social networking services are becoming more plentiful and more utilized daily. These services exist in order to allow social networks sharing a common interest the opportunity to stay connected. With so many websites that allow for these interactions, it’s hard to know where to start, let alone knowing all the options that are available. There are many reasons to become involved in social networks. Several benefits of joining these networks include the following: • Connecting to existing friends and family members • Building professional relationships • Locating local business resources • Marketing cheaply and effectively. 2
  3. 3. Internet Devices Are Everywhere For Online Communications Mobile Devices Communications Security Convergence of communication Broadband, Wi-Fi and WiMAX Always accessible or online Biometrics Profiling or access Ubiquitous computing Devices for life Portable computing power Convergence of Corporate Systems and Data Collaborative Platforms Localized Technology Tagging Real-time data Proximity monitoring Unified view of the customer Outside four walls Complete transaction history 3 Extend out to customer, back to suppliers Noncorporate data (satisfaction)
  4. 4. Basically there are 3 types of Social Network Web Sites • Personal contact management websites. These websites provide the best opportunities for connecting existing friend and family contacts. While these sites also offer opportunities for connecting with business professionals, they are primarily focused on personal aspects. • Business networking websites. These websites are meant to assist you in connecting with business contacts, new and old alike. Many are structured in such a way that they can be used as customer relationship management (CRM) tools. • Cultural trends networking websites. Websites in this category can be utilized in understanding the current trends and fashions. This can potentially help in understanding where to focus your efforts in the business world. 4
  5. 5. How Aggressively Should You Be Using Business Social Networks? Same As Today More Aggressively More aggressively Same as today Less aggressively 5
  6. 6. Social Networking-continued Did You Know? Clip from Youtube, double click on page 6
  7. 7. Social Networking Sites 7
  8. 8. Top 25 Social Networks 1 2 3 facebook f 4 a c e 5 myspace b o 6 o k 7 8 8
  9. 9. 9
  10. 10. For More Information • Contact Info: Bill Stankiewicz Vice President & General Manager Shippers Warehouse Office: 678.364.3475 Cell: 770-331-6225 10
  11. 11. Referenced Articles used for presentation material • •, top 25 Social Networks Chart • Youtube authors' names (Karl Fisch, Scott McLeod, and Jeff Bronman) 11
  12. 12. Shippers Warehouse Locations • 5,000,000 + Square Feet • Operations in Dallas & Atlanta • 10 Facilities • Largest privately held regional 3PL provider in the Southwestern United States 12
  13. 13. Shippers Warehouse of Georgia Locations • We are located in Jonesboro & Rome, Georgia and are operating in 540,000 sq ft at present. • In Dallas Texas -8 facilities, over 4,500,000 square feet in operation. • Shippers Warehouse of Georgia participates in the Energy Star program. 13
  14. 14. Responsive, experienced provider of integrated logistics services including: • Warehousing • Transportation • Sanitation rated AIB superior • 48 contiguous states • Temperature controlled space • Southeast Coverage • Sprinkler protected • Alabama • Monitored security alarm system • Florida • Floor and pallet rack storage • Georgia • 8 x 10 foot dock doors • Reverse Logistics • Kentucky • 22 to 30 foot clear ceilings • Product information gathering and reporting • Mississippi • Evaluations • Proprietary reporting software • North Carolina • Facility audits and start-ups • Serial number and component level tracking • South Carolina • CAD layouts • Sorting to origin • Tennessee • Detailed components catalog • Texas • Dedicated space, systems and services • Virginia • Packaging • Container loading and shipping • Truckload and LTL • Rapid turnaround • Product testing and replacement • Next day and two day service • Point of sale packaging • Corporate and consumer returns • Flexible relationships with a dedicated fleet of • Dedicated space, facilities and machinery • Warranty verification quality carriers • Flexible services and packaging equipment • Labeling and printing • Daily freight consolidation • Any volume • Product and retailer knowledge • Guaranteed freight rates and on-time delivery • Assembly, filling and white room operations • Materials sort and segregate • Freight bill audit and payment • Value added services • Tender loads • Labeling and bar-coding • Labeling and printing • Inspection and disassembly • Returns Coordination • Multi-packing • Daily customer pickups • Shrink wrapping • Cross docking • Customized product packaging • Store door delivery • Display module building • Performance measurement 14 • Stretch Wrapping • EDI shipment tracking, support and reporting