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Seiko Epson Corporation




Denis Doyle – Operations Director


     26th September 2007
Strategy to date / Summary


• (Seiko) Epson Overview

• Logistics Infrastructure Evolution

• Direct Ship Evolution

• One aspect of flexibility in the supply chain

• Summary
Consolidated Total Sales (YE Mar 2007) ¥1,416.0Bn /€ 9.0Bn

                    Color Imaging                                           Energy Saving                            Micro-
                                                                                                                 Mechatronics
    Information-Related Equipment                                   Electronic Devices                           Precision Products
                                                                                                                   ¥86.9Bn [€0.55
                                                                                                                             [€
     ¥913.4Bn [€5.8 billion] (64.5%)                            ¥411.2Bn [€2.6 billion](29.0%)                     billion] (6.1%)

  Imaging and                 Visual                PCs           Displays         Semi-    Quartz                 Watch,
   Information             Instruments                                           conductors Devices                Optical,
     Products                                                                                                    FA Products




        85.2%                   11.6%              3.2%             58.9%             19.8%            21.3%

                                                                                                                  Other ¥4.3Bn
Notes   1. Segment sales exclude intersegment sales
        2. % of sales for each product categories in each business segment include sales that occurred between             )
                                                                                                                      (0.3%)
        the product categories, within the business segments
        3. Euro amounts are included solely for the convenience of readers.
           The rate of ¥157.25 = €1 at March 31, 2007, has been used for the purpose of this presentation
Finished product range overview



       Projectors

                                 Pro-graphics
    Home photo                                  Displays
    & printing



                    Scanners &
                    cameras




       Business &                               Point of sale
       networking
EMEA logistics infrastructure FY02 to FY08

ESC Warehouse
Central Warehouse




             Dubai
EMEA logistics infrastructure FY02 to FY08


Central Warehouse           Insourced                           Outsourced
                            12,500m2                             7,500m2
                           Telford - UK                          Hamina – Fi
                           Supplies &                           All products for
                              Media                                  Russia
                                           Outsourced
                                            47,000m2
                                            Tilburg - NL
                                          All main units +
                                                toner

                      Insourced
                       7500m2
                     Barcalona - Sp
                     All Spare Parts
                                              Outsourced
                                               2,500m2
                                             All products for
                                               ME/Af/CIS
             Dubai
CDC construction status July 2007




Recently voted “Best Looking” warehouse in Holland!
Impacts of these changes
        Historic Epson EMEA Physical Structure                     Future Epson EMEA Physical Structure


      ESC Warehouse                                              ESC Warehouse

      Central Warehouse                                          Central Warehouse
                                                           EMO                                EMO




                                               SWE

                   EDC3                                                      EDC3


                     EUL
                                  EDC5
                               EDC2                                                     CDC
                                     EDG



                     EFS


                                                     EMS


                                         EIS

EPO
              EIB ESPC                                                     ESPC




                         DUB                                                      DUB
                                                            5                                  7




      • 15 sites – approx 140,000m2 at height                    • 5 sites – approx 85,000m2 expected
      • Inventory “trapped” in many locations                    • Inventory more flexible
      • Many steps in the supply chain                           • In times of shortage customers gets
                                                                 goods quicker
                                                                 • Customers receiving more
      • Customers receiving goods from many sites
                                                                 consolidated shipments
      • Many “owners” of the supply chain
                                                                 • One single “owner” of the supply chain
      • Obviously an expensive solution
                                                                 • A more economic solution
Direct shipment Evolution
                Historic Supply Chain
                      EDC               ESC WH   Cross dock    Customers




                      Step 1            Step 2     Step 3      Step 4


Asia Direct     Direct Ship
                                                                           Asia Direct
                      EDC                        Cross dock   Customers
  Factory                                                                  Commit a certain % (eg 70%) of expected volume over a period
                                                                           a minimum of 10 weeks before delivery date to customer site to
                                                                           allow factory build and ship direct from factory.
                                                                           Savings for both customer and Epson.
    Step 0            Step 1            Step 2                Step 3       Remaining demand can be fulfilled from Euro sites.



Future Supply Chain
                      CDC
                      EDC                        Cross dock
                                                 Cross dock   Customers
                                                              Customers Future Supply Chain
  Factory
  Factory
                                                                           Will also allow for container storage of fully configured product
                                                                           and shipment from container storage direct to customer without
                                                                           any warehouse handling (pallet depending).
                                                                           Will also allow for cross docking (receipt and consolidation) in
   Step 0             Step 1            Step 2                Step 3
                                                                           warehouse without storage and then direct to customer.
   Step 0             Step 1            Step 2                Step 3
EMEA Supply Chain to CDC

STANDARD
FLOW




Asian factory    Inbound    Rotterdam CY    Per barge or rail transport     Storage in         Picking from     Delivery by   CDC WH into
to Rotterdam      custom     max 3 days     from RTM CY to BTT CY          BTT max 14         BTT response     truck to CDC   racking or via
   seaport      clearance    free storage        lead-time 1 day            days free          time: < 10hr.    15 minutes      fast track

        Ocean Carriers                                             Transporter                                         Warehouse Op


                    Ocean Freight                                                         Inland Freight




EXCEPTIONAL
FLOW

                                                                          Delivery to CDC 2
                                                                          hours
Inland transport

    EPSON CDC




                   BTT CY   RTT
Flexibility on Space/Storage

        Traditional Warehouse Size

                               Unused Space = Wasted Cost
                                            Growth Opportunity




Stock
Level
                          e
                      si z
                      se
                    ou
                  eh
                ar
              lw
            ea
         Id




              A            M    J    J   A    S   O    N   D     J   F   M
Flexibility on Space/Storage




                           Flexible Storage

Stock
                      Container Yard Storage
Level                        Minimum Committed Space




         A   M    J    J     A      S       O      N   D   J   F   M
Flexibility on Space/Storage




                           Flexible Storage

Stock
                      Container Yard Storage
Level                        Minimum Committed Space




         A   M    J    J     A      S       O      N   D   J   F   M
Flexibility on Space/Storage



                           Flexible Storage

                      Container Yard Storage

Stock
Level                        Minimum Committed Space




         A   M    J    J     A      S       O      N   D   J   F   M
Strategy to date / Summary

• Implement direct shipment

• Eliminate warehouses at local ESC (Epson Sales Company)

• Decrease space & handling activity in total

• Increase configuration at factory enabling Direct Ship from Asia to
  Customer

• Fully utilize resources

• Make what we have more flexible

• Design for Supply Chain
EXCEED YOUR VISION




    Thank You

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Epson 2007 conference presentation

  • 1. Seiko Epson Corporation Denis Doyle – Operations Director 26th September 2007
  • 2. Strategy to date / Summary • (Seiko) Epson Overview • Logistics Infrastructure Evolution • Direct Ship Evolution • One aspect of flexibility in the supply chain • Summary
  • 3. Consolidated Total Sales (YE Mar 2007) ¥1,416.0Bn /€ 9.0Bn Color Imaging Energy Saving Micro- Mechatronics Information-Related Equipment Electronic Devices Precision Products ¥86.9Bn [€0.55 [€ ¥913.4Bn [€5.8 billion] (64.5%) ¥411.2Bn [€2.6 billion](29.0%) billion] (6.1%) Imaging and Visual PCs Displays Semi- Quartz Watch, Information Instruments conductors Devices Optical, Products FA Products 85.2% 11.6% 3.2% 58.9% 19.8% 21.3% Other ¥4.3Bn Notes 1. Segment sales exclude intersegment sales 2. % of sales for each product categories in each business segment include sales that occurred between ) (0.3%) the product categories, within the business segments 3. Euro amounts are included solely for the convenience of readers. The rate of ¥157.25 = €1 at March 31, 2007, has been used for the purpose of this presentation
  • 4. Finished product range overview Projectors Pro-graphics Home photo Displays & printing Scanners & cameras Business & Point of sale networking
  • 5. EMEA logistics infrastructure FY02 to FY08 ESC Warehouse Central Warehouse Dubai
  • 6. EMEA logistics infrastructure FY02 to FY08 Central Warehouse Insourced Outsourced 12,500m2 7,500m2 Telford - UK Hamina – Fi Supplies & All products for Media Russia Outsourced 47,000m2 Tilburg - NL All main units + toner Insourced 7500m2 Barcalona - Sp All Spare Parts Outsourced 2,500m2 All products for ME/Af/CIS Dubai
  • 7. CDC construction status July 2007 Recently voted “Best Looking” warehouse in Holland!
  • 8. Impacts of these changes Historic Epson EMEA Physical Structure Future Epson EMEA Physical Structure ESC Warehouse ESC Warehouse Central Warehouse Central Warehouse EMO EMO SWE EDC3 EDC3 EUL EDC5 EDC2 CDC EDG EFS EMS EIS EPO EIB ESPC ESPC DUB DUB 5 7 • 15 sites – approx 140,000m2 at height • 5 sites – approx 85,000m2 expected • Inventory “trapped” in many locations • Inventory more flexible • Many steps in the supply chain • In times of shortage customers gets goods quicker • Customers receiving more • Customers receiving goods from many sites consolidated shipments • Many “owners” of the supply chain • One single “owner” of the supply chain • Obviously an expensive solution • A more economic solution
  • 9. Direct shipment Evolution Historic Supply Chain EDC ESC WH Cross dock Customers Step 1 Step 2 Step 3 Step 4 Asia Direct Direct Ship Asia Direct EDC Cross dock Customers Factory Commit a certain % (eg 70%) of expected volume over a period a minimum of 10 weeks before delivery date to customer site to allow factory build and ship direct from factory. Savings for both customer and Epson. Step 0 Step 1 Step 2 Step 3 Remaining demand can be fulfilled from Euro sites. Future Supply Chain CDC EDC Cross dock Cross dock Customers Customers Future Supply Chain Factory Factory Will also allow for container storage of fully configured product and shipment from container storage direct to customer without any warehouse handling (pallet depending). Will also allow for cross docking (receipt and consolidation) in Step 0 Step 1 Step 2 Step 3 warehouse without storage and then direct to customer. Step 0 Step 1 Step 2 Step 3
  • 10. EMEA Supply Chain to CDC STANDARD FLOW Asian factory Inbound Rotterdam CY Per barge or rail transport Storage in Picking from Delivery by CDC WH into to Rotterdam custom max 3 days from RTM CY to BTT CY BTT max 14 BTT response truck to CDC racking or via seaport clearance free storage lead-time 1 day days free time: < 10hr. 15 minutes fast track Ocean Carriers Transporter Warehouse Op Ocean Freight Inland Freight EXCEPTIONAL FLOW Delivery to CDC 2 hours
  • 11. Inland transport EPSON CDC BTT CY RTT
  • 12. Flexibility on Space/Storage Traditional Warehouse Size Unused Space = Wasted Cost Growth Opportunity Stock Level e si z se ou eh ar lw ea Id A M J J A S O N D J F M
  • 13. Flexibility on Space/Storage Flexible Storage Stock Container Yard Storage Level Minimum Committed Space A M J J A S O N D J F M
  • 14. Flexibility on Space/Storage Flexible Storage Stock Container Yard Storage Level Minimum Committed Space A M J J A S O N D J F M
  • 15. Flexibility on Space/Storage Flexible Storage Container Yard Storage Stock Level Minimum Committed Space A M J J A S O N D J F M
  • 16. Strategy to date / Summary • Implement direct shipment • Eliminate warehouses at local ESC (Epson Sales Company) • Decrease space & handling activity in total • Increase configuration at factory enabling Direct Ship from Asia to Customer • Fully utilize resources • Make what we have more flexible • Design for Supply Chain
  • 17. EXCEED YOUR VISION Thank You