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Changing          your world …          140 characters          at a time             Bill Sheridan, CAEThe Business Learn...
Today’s agenda   Introduction to Twitter   How is it changing our world?   Getting started   Twitter basics   Advance...
An introduction to Twitter What is Twitter? Social filter Broadcasting tool Listening agent Networker Teacher What is...
Why is Twitter important?1.   Information2.   Citizen journalism3.   Customer service4.   Communication / collaboration   ...
Why is Twitter important?1.   Information2.   Citizen journalism3.   Customer service4.   Communication /     collaboratio...
Getting startedStep 1: Create your account                                       Bill Sheridan, CAE                       ...
Getting startedStep 2: Check your settings                                       Bill Sheridan, CAE                       ...
Getting startedStep 2: Check your settings                                       Bill Sheridan, CAE                       ...
Getting startedStep 2: Check your settings                                       Bill Sheridan, CAE                       ...
Getting startedStep 2: Check your settings                                       Bill Sheridan, CAE                       ...
Getting startedStep 2: Check your settings                                       Bill Sheridan, CAE                       ...
Getting startedStep 2: Check your settings            Bill Sheridan, CAE                          The Business Learning In...
Twitter basics           Step 1: Following           Some suggestions:                @MACPA                @TomHood      ...
Twitter basics      Be a power follower!                      Bill Sheridan, CAE         The Business Learning Institute
Twitter basics       Check out Twitter’s       own suggestions of       whom to follow …       … based on your Twitter    ...
Twitter basics              Create some lists                     Bill Sheridan, CAE        The Business Learning Institute
Twitter basics           Step 2: Listening           What are your           followers saying?                     Bill Sh...
Twitter basics           Step 3: Tweeting           and retweeting                     Bill Sheridan, CAE        The Busin...
Twitter basics           Step 4: URL           shorteners           •   Bit.ly           •   Goo.gl           •   Ow.ly   ...
Twitter basics       Step 5: Direct       messages       They’re like Twitter e-mail –       one-on-one conversations     ...
Advanced Twitter1. Third-party tools  •   TweetDeck  •   HootSuite  •   Twhirl  •   Mobile apps                           ...
Advanced Twitter                      Bill Sheridan, CAE         The Business Learning Institute
Advanced Twitter1. Hashtags2. Getting around the 140-   character limit                                      Bill Sheridan...
My point is this:             Bill Sheridan, CAEThe Business Learning Institute
Resources:   Twitter: twitter.com   TweetDeck: www.tweetdeck.com   Twhirl: www.twhirl.org   HootSuite: hootsuite.com ...
Download these slides:     Slideshare.net/BillSheridanFollow me: MACPA’s blog: CPASuccess.com Facebook.com/BillSheridan...
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Twitter: Changing Your World ... 140 Characters at a Time

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Twitter: Changing Your World ... 140 Characters at a Time

  1. 1. Changing your world … 140 characters at a time Bill Sheridan, CAEThe Business Learning Institute
  2. 2. Today’s agenda  Introduction to Twitter  How is it changing our world?  Getting started  Twitter basics  Advanced Twitter  The bottom line  Resources Bill Sheridan, CAEThe Business Learning Institute
  3. 3. An introduction to Twitter What is Twitter? Social filter Broadcasting tool Listening agent Networker Teacher What is it not? A waste of time. Bill Sheridan, CAE The Business Learning Institute
  4. 4. Why is Twitter important?1. Information2. Citizen journalism3. Customer service4. Communication / collaboration Bill Sheridan, CAE The Business Learning Institute
  5. 5. Why is Twitter important?1. Information2. Citizen journalism3. Customer service4. Communication / collaboration Bill Sheridan, CAE The Business Learning Institute
  6. 6. Getting startedStep 1: Create your account Bill Sheridan, CAE The Business Learning Institute
  7. 7. Getting startedStep 2: Check your settings Bill Sheridan, CAE The Business Learning Institute
  8. 8. Getting startedStep 2: Check your settings Bill Sheridan, CAE The Business Learning Institute
  9. 9. Getting startedStep 2: Check your settings Bill Sheridan, CAE The Business Learning Institute
  10. 10. Getting startedStep 2: Check your settings Bill Sheridan, CAE The Business Learning Institute
  11. 11. Getting startedStep 2: Check your settings Bill Sheridan, CAE The Business Learning Institute
  12. 12. Getting startedStep 2: Check your settings Bill Sheridan, CAE The Business Learning Institute
  13. 13. Twitter basics Step 1: Following Some suggestions: @MACPA @TomHood @BillSheridan @AICPA_JofA @IRSnews @SEC_News @PeterFranchot @MDChamber … and who are they following? Bill Sheridan, CAE The Business Learning Institute
  14. 14. Twitter basics Be a power follower! Bill Sheridan, CAE The Business Learning Institute
  15. 15. Twitter basics Check out Twitter’s own suggestions of whom to follow … … based on your Twitter and Internet activity. Bill Sheridan, CAE The Business Learning Institute
  16. 16. Twitter basics Create some lists Bill Sheridan, CAE The Business Learning Institute
  17. 17. Twitter basics Step 2: Listening What are your followers saying? Bill Sheridan, CAE The Business Learning Institute
  18. 18. Twitter basics Step 3: Tweeting and retweeting Bill Sheridan, CAE The Business Learning Institute
  19. 19. Twitter basics Step 4: URL shorteners • Bit.ly • Goo.gl • Ow.ly • TinyURL • Su.pr • Lnk.co • T.co – Twitter’s built-in URL shortener Bill Sheridan, CAE The Business Learning Institute
  20. 20. Twitter basics Step 5: Direct messages They’re like Twitter e-mail – one-on-one conversations in 140 characters. Bill Sheridan, CAE The Business Learning Institute
  21. 21. Advanced Twitter1. Third-party tools • TweetDeck • HootSuite • Twhirl • Mobile apps Bill Sheridan, CAE The Business Learning Institute
  22. 22. Advanced Twitter Bill Sheridan, CAE The Business Learning Institute
  23. 23. Advanced Twitter1. Hashtags2. Getting around the 140- character limit Bill Sheridan, CAE The Business Learning Institute
  24. 24. My point is this: Bill Sheridan, CAEThe Business Learning Institute
  25. 25. Resources: Twitter: twitter.com TweetDeck: www.tweetdeck.com Twhirl: www.twhirl.org HootSuite: hootsuite.com Seesmic: seesmic.com Tweetchat: tweetchat.com Twitter mobile: twitter.com/downloadVideos: “Twitter in Plain English,” from CommonCraft bit.ly/eFtxnh “How To use Twitter for Business (Part 1 of 3: Listening),” from AmazingVideoTours bit.ly/g2xPgn “How To use Twitter for Business (Part 2 of 3: Engaging),” from AmazingVideoTours bit.ly/f0l3G8 “How To use Twitter for Business (Part 3 of 3: Tweeting),” from AmazingVideoTours bit.ly/hItoqb Bill Sheridan, CAE The Business Learning Institute
  26. 26. Download these slides: Slideshare.net/BillSheridanFollow me: MACPA’s blog: CPASuccess.com Facebook.com/BillSheridan LinkedIn.com/in/BillDSheridan Twitter.com/BillSheridan Gplus.to/BillSheridan YouTube.com/BillSheridan SlideShare.net/BillSheridan Flickr.com/photos/Sheridan Bill Sheridan, CAE The Business Learning Institute

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