Scratch your niche
How to build your business and boost
your brand through specialization ... and social media
Bill Sherid...
Today’s agenda
Bill Sheridan, CAE
The Business Learning Institute
 The move to social
 Social media vs. social business
...
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
Change
 Hierarchy
 Command and control
 Experience curve
 Lecturer
 Push
The world is changing
From: To:
 Network
 Connect...
What is social media?
Bill Sheridan, CAE
The Business Learning Institute
Social filter
Broadcasting tool
Listening agen...
What do you stand for?
 Take control of your
brand. Own it.
 Stand out from the
crowd.
 What do you know?
Why is it imp...
Old school
Bill Sheridan, CAE
The Business Learning Institute
New school
Bill Sheridan, CAE
The Business Learning Institute
New school
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
“Social media has made new forms
of leadership possible for scores of
p...
Meet Seth.
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
Maddie
Jamie
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
“The meaning of life
is to find your gift.
The purpose of life
is to gi...
Bill Sheridan, CAE
The Business Learning Institute
1. What’s
my why?
Bill Sheridan, CAE
The Business Learning Institute
“People don’t
buy what you.
They buy why
you do it.”
-- Simon Sinek
Bill Sheridan, CAE
The Business Learning Institute
2. Who
owns me?
Bill Sheridan, CAE
The Business Learning Institute
Facebook.com/BillSheridan
Twitter.com/BillSheridan
LinkedIn.com/in/Bill...
Bill Sheridan, CAE
The Business Learning Institute
3. Where
do I start?
Bill Sheridan, CAE
The Business Learning Institute
Social stars
@TomHood
@BillSheridan
@CPA_Trendlines
@JodyPadarCPA
@Jaso...
Bill Sheridan, CAE
The Business Learning Institute
4. What
do I say?
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
5. What
should I
share?
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
What’s your whuffie?
 Are you attracting followers?
 Are they sharing...
“Organizations that
manage themselves as
networks of multiple
communities of practice
will devote more discipline,
resourc...
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
Questions?
Bill Sheridan, CAE
The Business Learning Institute
Scratch Your Niche
How to build your business and boost
your brand thro...
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Scratch your niche: How to build your business and boost your brand through specialization ... and social media

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When it comes to getting noticed, social media is the great equalizer. Here are some ideas for how to stand out from the crowd by being more social.

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Scratch your niche: How to build your business and boost your brand through specialization ... and social media

  1. 1. Scratch your niche How to build your business and boost your brand through specialization ... and social media Bill Sheridan, CAE The Business Learning Institute
  2. 2. Today’s agenda Bill Sheridan, CAE The Business Learning Institute  The move to social  Social media vs. social business  Job security vs. job adaptation  Thought leadership: Your edge  Personal Branding 101  Resources
  3. 3. Bill Sheridan, CAE The Business Learning Institute
  4. 4. Bill Sheridan, CAE The Business Learning Institute Change
  5. 5.  Hierarchy  Command and control  Experience curve  Lecturer  Push The world is changing From: To:  Network  Connect and collaborate  Collaboration curve  Facilitator  Pull Bill Sheridan, CAE The Business Learning Institute
  6. 6. What is social media? Bill Sheridan, CAE The Business Learning Institute Social filter Broadcasting tool Listening agent Networker Teacher
  7. 7. What do you stand for?  Take control of your brand. Own it.  Stand out from the crowd.  What do you know? Why is it important? What makes you you?  Promote yourself. Build community.  Embrace opportunity. Bill Sheridan, CAE The Business Learning Institute
  8. 8. Old school Bill Sheridan, CAE The Business Learning Institute
  9. 9. New school Bill Sheridan, CAE The Business Learning Institute
  10. 10. New school Bill Sheridan, CAE The Business Learning Institute
  11. 11. Bill Sheridan, CAE The Business Learning Institute
  12. 12. Bill Sheridan, CAE The Business Learning Institute “Social media has made new forms of leadership possible for scores of people who don’t fit the Harvard Business School mold.”  Susan Cain, author, “Quiet: The Power of Introverts in a World That Can’t Stop Talking”
  13. 13. Meet Seth. Bill Sheridan, CAE The Business Learning Institute
  14. 14. Bill Sheridan, CAE The Business Learning Institute
  15. 15. Bill Sheridan, CAE The Business Learning Institute
  16. 16. Bill Sheridan, CAE The Business Learning Institute
  17. 17. Maddie Jamie Bill Sheridan, CAE The Business Learning Institute
  18. 18. Bill Sheridan, CAE The Business Learning Institute
  19. 19. Bill Sheridan, CAE The Business Learning Institute “The meaning of life is to find your gift. The purpose of life is to give it away.”
  20. 20. Bill Sheridan, CAE The Business Learning Institute 1. What’s my why?
  21. 21. Bill Sheridan, CAE The Business Learning Institute “People don’t buy what you. They buy why you do it.” -- Simon Sinek
  22. 22. Bill Sheridan, CAE The Business Learning Institute 2. Who owns me?
  23. 23. Bill Sheridan, CAE The Business Learning Institute Facebook.com/BillSheridan Twitter.com/BillSheridan LinkedIn.com/in/BillDSheridan Gplus.to/BillSheridan YouTube.com/BillSheridan SlideShare.net/BillSheridan Flickr.com/photos/Sheridan
  24. 24. Bill Sheridan, CAE The Business Learning Institute 3. Where do I start?
  25. 25. Bill Sheridan, CAE The Business Learning Institute Social stars @TomHood @BillSheridan @CPA_Trendlines @JodyPadarCPA @JasonMBlumer @YourStateCPASociety @AICPA_JofA @AccountingToday / @AccountingWEB @CFOPub @GoingConcern @EveryNewsOutlet @DanielPink @SethsBlog @SandersSays @YourStateLegislators
  26. 26. Bill Sheridan, CAE The Business Learning Institute 4. What do I say?
  27. 27. Bill Sheridan, CAE The Business Learning Institute
  28. 28. Bill Sheridan, CAE The Business Learning Institute 5. What should I share?
  29. 29. Bill Sheridan, CAE The Business Learning Institute
  30. 30. Bill Sheridan, CAE The Business Learning Institute
  31. 31. Bill Sheridan, CAE The Business Learning Institute What’s your whuffie?  Are you attracting followers?  Are they sharing your stuff?  Are you sparking debate and discussion?  Are you reaching people? Are they telling others about you? Are they linking themselves to you?
  32. 32. “Organizations that manage themselves as networks of multiple communities of practice will devote more discipline, resources and incentives to achieving superior performance than will the command-and-control hierarchies they supplant.” David Pearce Snyder Futurist Bill Sheridan, CAE The Business Learning Institute
  33. 33. Bill Sheridan, CAE The Business Learning Institute
  34. 34. Bill Sheridan, CAE The Business Learning Institute Questions?
  35. 35. Bill Sheridan, CAE The Business Learning Institute Scratch Your Niche How to build your business and boost your brand through specialization ... and social media Follow me:  Facebook.com/BillSheridan  LinkedIn.com/in/BillDSheridan  Twitter.com/BillSheridan  Gplus.to/BillSheridan  YouTube.com/BillSheridan  SlideShare.net/BillSheridan  Flickr.com/photos/Sheridan

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