Let's be friends: Blogs, microblogs, social networks, virtual worlds ... and what they mean for your business


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  • All of that change has ushered in what my boss, Tom Hood, calls the New Normal – where the only constant is change. And that change is increasingly fast and complex and life-altering.
  • And that leaves CPAs feeling like this.It’s getting harder to keep up, to do our jobs AND stay on top of all the changes that are sweeping through our profession.
  • The knowledge we need to do our jobs is out there. The problem is, there’s almost too much information. You hear a lot of folks talk about information overload these days. But Chris Anderson would say the problem isn’t information overload, it’s filter failure. We need better filters that will give us the information we need and allow us to learn what we need to know to stay ahead of the curve.My boss, Tom Hood, would put it this way: Knowledge today is inventory, but it’s a FLOW of knowledge, not an stock pile. It’s ever changing. So the question is: As knowledge moves form stocks to flows, how do we stop our inventory from becoming obsolete?
  • The answer is to be ever learning. And almost all learning is social. It’s informal. And that’s where social media comes into play. It has ushered in a new era that Tony Bingham and Marcia Conner call “The New Social Learning.”Tony and Marcia will tell you that nearly all learning is social in nature. In other words, most of what we learn on a day-to-day basis is stuff that we learn from our interactions with other people. THAT is where most learning takes place, and THAT is what makes social media such a compelling tool in a business sense.
  • It’s a different world, folks.Social media is helping us do all of that.
  • More to the point, though, it’s about learning – the new social learning that Tony Bingham and Marcia Conner talk about. And today, that may be the most important thing we can do.“To keep pace in your industry, let alone as a leader, requires your rate of LEARNING to be greater than, or equal to, the rate of change.
  • Let's be friends: Blogs, microblogs, social networks, virtual worlds ... and what they mean for your business

    1. 1. Let’s be friends<br />Blogs, microblogs, social networks, virtual worlds …and what they meanfor your business<br />Bill Sheridan, CAE<br />Business Learning Institute<br />
    2. 2. 4x=1890<br />7x=1670<br />
    3. 3. Welcome to the New Normal<br />
    4. 4. The Five Cs<br /><ul><li> Competition
    5. 5. Compliance
    6. 6. Convergence
    7. 7. Change
    8. 8. Complexity</li></li></ul><li>
    9. 9. As knowledge moves from stocks to flows, how do we stop our inventory from becoming obsolete?<br />
    10. 10.
    11. 11. The world is changing<br />From:<br />To:<br /><ul><li>Hierarchy
    12. 12. Command and control
    13. 13. Experience curve
    14. 14. Lecturer
    15. 15. Push
    16. 16. Network
    17. 17. Connect and collaborate
    18. 18. Collaboration curve
    19. 19. Facilitator
    20. 20. Pull</li></li></ul><li>Young adults and social media<br /><ul><li>80 percent use social networking sites.
    21. 21. One in five uses Twitter.
    22. 22. It’s not technology.</li></ul>Source: Pew Internet and American Life project report<br />
    23. 23. Teens and texting<br /> The average American teen sends about 3,000 text messages each month.<br />
    24. 24. And what about CPAs?<br /><ul><li>80 percent on LinkedIn
    25. 25. 75 percent on Facebook
    26. 26. 43 percent on YouTube
    27. 27. 29 percent on Twitter</li></ul>Why?<br /><ul><li>Connect with business associates
    28. 28. Keep up with family and friends
    29. 29. Reconnect with old friends
    30. 30. Identify and attract new clients
    31. 31. Develop your personal brand</li></li></ul><li>L > C<br />
    32. 32. Three final points …<br /><ul><li> Stop being afraid.
    33. 33. Question everything by asking, “How can we make this more social?”
    34. 34. Re-orient toward the future.</li></ul>Source: Jeff De Cagna, Principled Innovation<br />
    35. 35. Questions?<br />
    36. 36. Social media resources<br />Self-guided social media tutorial: www.CPALearning2.com<br />Blogs<br />www.TypePad.com<br />www.WordPress.com<br />www.BlogLines.com<br />www.Blogger.com<br />Microblogging<br />Twitter: www.Twitter.com<br />Twhirl: www.Twhirl.org<br />TweetDeck: www.TweetDeck.com<br />TwitterBerry: www.orangatame.com/products/twitterberry/<br />SocialScope: www.SocialScope.net<br />Tweetie: www.atebits.com/tweetie-iphone/<br />TwitterFon: www.TwitterFon.net<br />
    37. 37. Social media resources<br />Social networks<br />Facebook: www.Facebook.com<br />LinkedIn: www.LinkedIn.com<br />Plaxo: www.Plaxo.com<br />HubStreet: www.HubStreet.com(a new one for CPAs and lawyers)<br />Multimedia sharing sites<br /> YouTube: www.YouTube.com(videos)<br /> Flickr: www.Flickr.com(photos)<br />Picasa: Picasa.Google.com (photos)<br />SlideShare: www.Slideshare.com(slidedecks)<br />
    38. 38. Social media resources<br /> Podcasting<br />iTunes: www.apple.com/itunes(for finding and listening to podcasts)<br />Audacity: audacity.sourceforge.net(for recording / editing podcasts)<br />Wikis<br /> PB Wiki: www.PBWiki.com<br />WikiSpaces: www.WikiSpaces.com<br />Virtual worlds<br /> Second Life: www.SecondLife.com<br /> CPAs on Second Life: www.CPAIsland.com<br />
    39. 39. MACPA resources<br />CPA Success, our daily blogwww.CPASuccess.com<br /> CPA Spotlight, our podcastwww.macpa.org/podcast<br /> Other MACPA blogs:<br /><ul><li>www.CPALegislativeInsider.com
    40. 40. www.NewCPAs.com
    41. 41. www.TCPAblog.com</li></ul> CPA Learning 2, a Web 2.0 playgroundwww.CPALearning2.com<br />
    42. 42. Resources<br /><ul><li> The Corporate Blogging Book, by Debbie Weilwww.TheCorporateBloggingBook.com
    43. 43. Debbie’s blog, www.BlogWriteforCEOs.com
    44. 44. MACPA social networks:
    45. 45. Twitter: Twitter.com/MACPA
    46. 46. Facebook: Facebook.com/MACPA
    47. 47. LinkedIn: LinkedIn.com/groups?gid153466
    48. 48. Flickr: Flickr.com/groups/MACPA
    49. 49. YouTube: YouTube.com/THoodCPA
    50. 50. Second Life resources:
    51. 51. CPAs on Second Life: www.SLACPA.com
    52. 52. CPA Island: www.CPAIsland.com</li></li></ul><li>Let’s Be Friends …<br />Bill SheridanE-Communications Manager / EditorMaryland Association of CPAswww.MACPA.orgbill@macpa.org<br />Follow me on:<br /><ul><li> Twitter: Twitter.com/BillSheridan
    53. 53. LinkedIn: LinkedIn.com/in/BillDSheridan
    54. 54. Facebook: Facebook.com/BillSheridan</li>