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Blogging 101: First Steps to Stardom

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A presentation delivered on Dec. 7, 2012 as part of the first-ever Digital CPA Conference in Washington, D.C.

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Blogging 101: First Steps to Stardom

  1. 1. Blogging 101: First steps to stardom Bill Sheridan, CAE Business Learning Institute
  2. 2. Bill Sheridan, CAEThe Business Learning Institute
  3. 3. Today’s agenda  Introduction to blogs  Why should you blog?  Benefits of blogging  First steps: What you should do  What you shouldn’t do  Resources for beginners  The bottom line Bill Sheridan, CAEThe Business Learning Institute
  4. 4. Video: “Blogs in Plain English,” from CommonCraft.com: bit.ly/ft5NMJ Bill Sheridan, CAE The Business Learning Institute
  5. 5. What’s a blog? A Web site of news and commentary that allows readers to comment on what they are reading. Bill Sheridan, CAE The Business Learning Institute
  6. 6. Why blog? Establish yourcompany as a thoughtleader Reinvent yourmarketing strategy Build communitiesand improve customerrelations Control Expand your brand Bill Sheridan, CAE The Business Learning Institute
  7. 7. Companies that blog have …• 55 percent more visitors to their official Web sites.• 97 percent more links to their Web sites.• 434 percent more indexed pages. Source: HubSpot Bill Sheridan, CAE The Business Learning Institute
  8. 8. Video: “Seth Godin and Tom Peters on Blogging,” from Innerpreneur: bit.ly/fK1gUv Bill Sheridan, CAE The Business Learning Institute
  9. 9. Blogging: What you should do1. Decide:What platform should you use? • Typepad • Wordpress • Blogger • Tumblr • Create a unique URL. Bill Sheridan, CAE The Business Learning Institute
  10. 10. Blogging: What you should do2. Decide:• What are your goals?• What will you write about?• Who are your bloggers?• Are you committed? Bill Sheridan, CAE The Business Learning Institute
  11. 11. Blogging: What should you do?3. Understand:Blogging takes time and hard work. • Update frequently, consistently. • Become a blogger. • Be human. • Be clear. • Edit. • Promote everywhere. Bill Sheridan, CAE The Business Learning Institute
  12. 12. Even more important …What shouldn’t you do? Bill Sheridan, CAE The Business Learning Institute
  13. 13. What shouldn’tyou do?1. Expect overnight results.2. Give up.3. Forget to attribute.4. Regurgitate.5. Be a corporate mouthpiece.6. Get sloppy.7. Be someone you’re not.8. Forget to promote.9. Ignore your readers. Bill Sheridan, CAE The Business Learning Institute
  14. 14. Keys to blogging successContent … … and commitment Bill Sheridan, CAE The Business Learning Institute
  15. 15. Advice for beginners• “Blogging tips for beginners,” from ProBlogger: cpa.tc/beginners• “How to start a blog,” from WikiHow: WikiHow.com/Start-a-Blog• “Top 10 blogging tips for beginners,” from BlogHer: cpa.tc/top10tips• “9 tips to start blogging successfully,” from ProBlogger: cpa.tc/9tips• “The Corporate Blogging Book,” by Debbie Weil: www.debbieweil.com/book• “Social Media Strategies for Professionals,” by Michelle Golden: amzn.to/e1N6VJBlogging platforms• Typepad: TypePad.com• WordPress: WordPress.org• Blogger: Blogger.com• Tumblr: Tumblr.comBlog readers• Google Reader: Google.com/Reader• Bloglines: BlogLines.com• FeedReader: FeedReader.com Bill Sheridan, CAE The Business Learning Institute
  16. 16. Download these slides: Slideshare.net/BillSheridanFollow me: MACPA’s blog: CPASuccess.com Facebook.com/BillSheridan LinkedIn.com/in/BillDSheridan Twitter.com/BillSheridan Gplus.to/BillSheridan YouTube.com/BillSheridan SlideShare.net/BillSheridan Flickr.com/photos/Sheridan Bill Sheridan, CAE The Business Learning Institute

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