Intro To New Media

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Intro To New Media

  1. 1. <ul><ul><li>What is Social Media, </li></ul></ul><ul><ul><li>How Do I Use It, </li></ul></ul><ul><ul><li>and Why Should I Care? </li></ul></ul>Bill Seaver MicroExplosion.com
  2. 2. What is Web 2.0? <ul><li>Web 1.0 </li></ul><ul><ul><li>Controlled </li></ul></ul><ul><ul><li>Expensive </li></ul></ul><ul><ul><li>One direction </li></ul></ul><ul><ul><li>Corporate </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Collaborative </li></ul></ul><ul><ul><li>Less control but more influence </li></ul></ul><ul><ul><li>Conversational </li></ul></ul>
  3. 3. Six Categories of Web 2.0 <ul><li>Mashups - Wikimapia.org </li></ul><ul><li>Aggregators – OriginalSignal.com; Google Reader </li></ul><ul><li>Social Media – Blogs, Podcasts, YouTube, Photo sharing sites like Flickr.com </li></ul><ul><li>Social Networking – Facebook, LinkedIn, MySpace, Hi5, Ning.com </li></ul><ul><li>Video – YouTube, Vimeo, Hulu, Joost, TV Networks </li></ul><ul><li>Web Applications – Google Apps; Zoho.com </li></ul>
  4. 4. Fishing Tournaments
  5. 5. Reality of Advertising Today <ul><li>Today you will be hit with 4,000 ads/promotions (and tomorrow you will too) </li></ul><ul><li>Almost 1.5 million ads a year </li></ul><ul><li>Ads are about the advertiser. Content is about the consumer. </li></ul><ul><li>We filter most ads because they don't add value to our life. </li></ul>
  6. 6. What is Content? <ul><ul><li>Any information, idea, experience, or digital good that has value to the consumer without the primary objective being perceived as an offer, proposition, or call to action. </li></ul></ul>
  7. 7. Content: Old McDonald's Way <ul><li>E - Entertain </li></ul><ul><li>I - Inspire </li></ul><ul><li>E - Educate </li></ul><ul><li>I - Inform </li></ul><ul><li>O - Outrage </li></ul>
  8. 8. The Cost of Change <ul><ul><li>Money is no longer the most important resource for your marketing. Time is. </li></ul></ul>
  9. 9. Next Steps <ul><li>P - People </li></ul><ul><li>O - Objectives </li></ul><ul><li>S - Strategy </li></ul><ul><li>T- Technology </li></ul>
  10. 10. [email_address]

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