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"The Future of Marketing Automation makes the technology invisible so marketers can embrace their true craft, story telling"
In November 2014, I was invited to keynote the Industry Leadership Summit, a marketer-focused event held here in Atlanta. Lisa Calhoun, the producer of the event, inspired me to go beyond the typical technology and best practices covered in similar presentations and to define the future in terms of its impact on marketers and their customers. I was really excited to deliver the presentation and really appreciated the great questions and feedback.
This is one of my favorite presentations.