Launching New Product Proposal - For iPhone5 in VietNam market

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Launching New Product Proposal - For iPhone5 in VietNam market

  1. 1. BILL NGUYEN
  2. 2. HELLO VIETNAM CONCEPT & DEVELOPMENT BY BILL NGUYEN copyright 2012
  3. 3. AGENCY COPYRIGHTStrategy proposals and creative ideas contained in this agency proposal remains the property Bill Nguyen. All rights of the agency reserved. Unauthorized copying,adaptation and dissemination of agency proposal is prohibited. Agency’s terms and conditions are available upon request
  4. 4. Background& Information
  5. 5. OVERVIEW
  6. 6. Direction02 & Concept
  7. 7. PRIMARY SECONDARY  
  8. 8. CHALLENGESOF COMMUNICATION CAMPAIGNBALANCE HOOK FEASIBLE
  9. 9. DIRECTION FOR EVENT 
  10. 10. CHALLENGETHE WORLD iPhone 5WITH
  11. 11. CAMPAIGN CONCEPT
  12. 12. Communication03 Campaign
  13. 13. COMMUNICATIONTOUCHPOINTS PR Digital Media Event Activation
  14. 14. COMMUNICATIONSTRATEGY AWAKE ENGAGE CONVERT To create awareness for campaign Activities to engage with target Make target take action Introduce brand & product Direct communicate & introduce Remind the brand message Communicate brand message brand Creating the strong platform of brand Make target excited with brand
  15. 15. CAMPAIGNSTRUCTURE PHASE 1 PHASE 2 PHASE 3 PRE-LAUNCH LAUNCH POST-LAUNCH
  16. 16. CAMPAIGNTIMELINE 1ST MONTH 2ND MONTH PHASE 1 PHASE 2 PHASE 3 W1 W2 W3 W4 W1 W2 W3 W4 Advertorial PR Brand immersion & relationship building KHỞI ĐỘNG Announce & Engage target to about product & feature ĐĂNG KÝ DỰ THI HỌP BÁO CÔNG BỐ & Announce CUỘC THI Report about event & TOÀN CK KHU VỰC Remind the brand QUỐC & product join event CÁC HOẠT ĐỘNG VÀ SỰ MEDIA VẬN ĐỘNG Teaser placement VÀ CÔNG BỐ NHÀ TÀI TRỢ Advertising KIỆN LIÊN QUAN Advertising Facebook Fanpage DIGITAL Contest iPhone & Me Challenge the World Contest ACTIVATION iPhone 5 iPhone 5 Countdown iPhone 5 Sale Force Activation EVENT FlashMod User Week Launching event
  17. 17. Action Plan04 & Timeline
  18. 18. PHASE 1PRE-LAUNCH
  19. 19. PHASE 1 PRE-LAUNCH1 PR 2 TEASER PLACEMENT 3 FACEBOOK FANPAGE 4 ONLINE CONTEST 5 iPhone COUNTDOWN
  20. 20. PHASE 1 TAB TWO1 PRMISSION TAB THREE TAB FOUR PRE-LAUNCH Brand immersion & relationship building Announce about product & featureSTORY ANGLES(Advertorial)CHANNEL ĐộOTHER ACTIVITIES
  21. 21. PHASE 12 TEASER PLACEMENT PRE-LAUNCH ANEWPHONEWILLCOMEAND… CHALLENGETHEWORLD
  22. 22. PHASE 13 FACEBOOK FANPAGE PRE-LAUNCH
  23. 23. PHASE 14 ONLINE CONTEST PRE-LAUNCH iPhone & Me
  24. 24. PHASE 15 iPhone COUNTDOWN PRE-LAUNCH
  25. 25. PHASE 15 iPhone COUNTDOWN PRE-LAUNCH
  26. 26. PHASE 2LAUNCH
  27. 27. CHALLENGE THE WORLD ONLINE CONTEST
  28. 28. CHALLENGE THE WORLD FLASHMOD EVENTFlash Mob to welcome iPhone 5--- Flash Mob Show Diamond Plaza Vincom Plaza Parkson Hung Vuong Plaza Tax Trade Center
  29. 29. CHALLENGE THE WORLD LAUNCHING EVENT SHOW
  30. 30. CHALLENGE THE WORLD LAUNCHING EVENT SHOW
  31. 31. CHALLENGE THE WORLD LAUNCHING EVENT SHOWPROGRAM FLOW Inspiring clip when welcome guest Opening Flash mob show Apple’s representative speech Launching moment with 4D Projection Mapping Introduce iPhone 5 Performance of Singer & Band Catwalk with iPhone 5 End
  32. 32. CHALLENGE THE WORLD USER WEEK AT APPLE STORE
  33. 33. CHALLENGE THE WORLD ACTIVATION
  34. 34. CHALLENGE THE WORLD ACTIVATION
  35. 35. PHASE 3POST LAUNCH
  36. 36. PHASE 3iPhone 5 SALE FORCE POST LAUNCH
  37. 37. ON AGENCYRESPONSIBILITY
  38. 38. FOR EVENT - ACTIVATION MANAGEMENT Over-all Concept Development Concept related designs Production Management Sourcing of Foreign/Local talents Securing of permits Entertainment Conceptualizing & Talent Sourcing Talent Management Timetable Development Over-all Project Management Pre-production Meetings (PPM’s) Event Directing Ingress/Egress Post Mortem Report
  39. 39. THANKWe thank you for your appreciation towardsour company services.Please kindly to contact us with detail belowBill Nguyen0983 500 572

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