How to build a Event Proposal

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Bai Giang tai DH Kien Truc ngày 15.02.2012

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How to build a Event Proposal

  1. 1. HOW TO BUILD THEFANTASYPROPOSAL FOR EVENT? bY Bill Nguyen– Milestone Communications
  2. 2. Here I am
  3. 3. HAVE YOU EVER KNOWN ABOUT MILESTONE COMMUNICATIONS???
  4. 4. MAY BE NOT
  5. 5. THIS IS THE BIGGEST DANCE CONTEST FOR YOUTH “BƯỚC NHẢY XÌ TIN”
  6. 6. is the strategic partner with to organize “Buoc Nhay Xi Tin” CITYS IN VIET NAM With over 1000 contestants And more than 300.000 audiences in live eventYEARS THIS IS THE MOST ACHIVEMENT US
  7. 7. AND WE ALSO
  8. 8. HO CHI MINH – HA NOI – CAN THO – DA NANGHOUSE OF DREAM – SÁNG BỪNG SỨC SỐNG YOMOST
  9. 9. STRUCTURE & PROCESS OF AN EVENT MANAGEMENT AGENCY WHAT IS EVENT PROPOSAL?HOW TO MAKE A “SEXY” PROPOSAL?
  10. 10. FIRSTLYINTRODUCE WITH YOU ABOUT THEOF AN EVENT MANAGEMENT AGENCY
  11. 11. ANDWITHIN OUR COMPANYWHO THEY ARE?
  12. 12. ACCOUNT PLANNING CREATIVE OPERATION PRODUCTION
  13. 13. THE PROCESSOF EVENT MANAGEMENT
  14. 14. BRIEF Brief is the document which is client provided to event management agency. It contain all necessary information in order to help agency understanding what client needs.WHY THE BRIEF IS SO IMPORTANT?
  15. 15. If agency don’t have the brief with sufficient information, they will easy to go to the wrong way.IT WILL COST AGENCY A LOT OFTIME & EFFORT.
  16. 16. BASIC INFORMATION 1. Project 2. Client 3. Brand 4. Project Role 5. Brand Background 6. Objectives 7. Target Audience 8. Message 9. Coverage 10. Budget 11. Deadline
  17. 17. UNDERSTANDING This is the important step to develop project. you will learn more about the company behind the project, what they are looking for and any further requirements they may have. Brand Target audienceUNDERSTANDING Objective …….
  18. 18. BRAINSTORMING
  19. 19. CREATIVEBase on the idea of brainstorming, creative team will design allitem for event.
  20. 20. PROPOSALProposal is the “strategic weapon” to win project in thepresentation. It can be a Word, Excel, or a Power Point file &contain all information of event.When client read proposal, they can see how event run also.
  21. 21. PRESENTATIONThis is the battlefield. Defeat your client with your weapon(proposal) and soldiers ( presenter).If you lose, all of six step is ZERO
  22. 22. WHAT IS THEEVENT PROPOSAL?
  23. 23. This is theSCREENPLAY to direct your client enjoy the event in the presentationWhen client read proposal, they can see how event run also.
  24. 24. BASIC STRUCTURE OF EVENT PROPOSAL
  25. 25. 1. EVENT BACKGROUND 2. OBJECTIVE 3. CONCEPT 4. THEME 5. PROGRAM FLOW 6. CREATIVE 7. BUDGET
  26. 26. 1. EVENT BACKGROUNDGUEST Events background may include some following factors: • Time: Month, region, weather, out-going habits • Date: week days, week-ends, other events at the same time,… • Venue: in-house (hotel, stadium,…), out side (park, out-door stadium,…). Condition of each kind os venue • Guest: - Demographics: gender, race, age, disabilities,DATE mobility, home ownership, employment status, and even location. - Insights: what’s their perception/ style/ thoughtsVENUE in life and in specific matters. • Like & Dislikes from clients: entertainment style, special color, co-operation cultures,
  27. 27. 2. OBJECTIVE Events can be classified into four broad categories based on their purpose and objective: • Leisure events e.g. leisure sport, music, recreation. • Cultural events e.g. ceremonial, religious, art, heritage, and folklore. • Personal events e.g. weddings, birthdays, anniversaries. • Organizational events e.g. commercial, political, charitable, sales, product launch,APPRECIATION expo. ….AND MANY OTHER OBJECTIVES
  28. 28. 3. CONCEPTIS THE CORE IDEA OF EVENT ALL OF DESIGN, ACTIVITIES OR PERFORMANCE BASE ON CONCEPT AND MAKE THIS OUSTANDING
  29. 29. COLORDANCE
  30. 30. YOMOST –SÁNG BỪNG SỨC SỐNG
  31. 31. 4. THEMEIS THE ASPECT OF EVENT IT IMPLY ALL THING YOU CAN SEE SUCH AS DECORATION, SET UP, COLOR, LAYOUT…..
  32. 32. experience see
  33. 33. CONCEPT IDEATHEME
  34. 34. 5. PROGRAM FLOWIS THE SCENARIO OF EVENT IT EMBRANCE THE EVENT IN A DETAIL & COMPLETELY WAY
  35. 35. 6. CREATIVE BACKDROP BANNERDISPLAY
  36. 36. 7. BUDGETIT MUST MEET WITH CLIENTBUDGET EVENT IS FANTATIC, IDEA SO GOOD BUT HUGE BUDGET
  37. 37. 07 THINGSTO MAKE YOURPROPOSAL FAIL
  38. 38. 1. DON’TUNDERSTAND THEBRIEF
  39. 39. WRONG TARGET2.AUDIENCES
  40. 40. INSIGHT3. LACK OFTHE BRAND
  41. 41. 4.UNSATISFIEDCONCEPT
  42. 42. 5.OVER BUDGET
  43. 43. 6.TERRIBLE DESIGN
  44. 44. 7.SLEEPING MAKERPRESENTER
  45. 45. 07 THINGS TO MAKE YOUR PROPOSAL FAIL 1. DON’T UNDERSTAND THE BRIEF 2. WRONG TARGET AUDIENCES 3. LACK OF INSIGHT THE BRAND 4. UNSATISFIED CONCEPT 5. OVER BUDGET 6. TERRIBLE DESIGN 7. SLEEPING MAKER PRESENTER

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