BRIEF Brief is the document which is client provided to event management agency. It contain all necessary information in order to help agency understanding what client needs.WHY THE BRIEF IS SO IMPORTANT?
If agency don’t have the brief with sufficient information, they will easy to go to the wrong way.IT WILL COST AGENCY A LOT OFTIME & EFFORT.
UNDERSTANDING This is the important step to develop project. you will learn more about the company behind the project, what they are looking for and any further requirements they may have. Brand Target audienceUNDERSTANDING Objective …….
CREATIVEBase on the idea of brainstorming, creative team will design allitem for event.
PROPOSALProposal is the “strategic weapon” to win project in thepresentation. It can be a Word, Excel, or a Power Point file &contain all information of event.When client read proposal, they can see how event run also.
PRESENTATIONThis is the battlefield. Defeat your client with your weapon(proposal) and soldiers ( presenter).If you lose, all of six step is ZERO
1. EVENT BACKGROUNDGUEST Events background may include some following factors: • Time: Month, region, weather, out-going habits • Date: week days, week-ends, other events at the same time,… • Venue: in-house (hotel, stadium,…), out side (park, out-door stadium,…). Condition of each kind os venue • Guest: - Demographics: gender, race, age, disabilities,DATE mobility, home ownership, employment status, and even location. - Insights: what’s their perception/ style/ thoughtsVENUE in life and in specific matters. • Like & Dislikes from clients: entertainment style, special color, co-operation cultures,
2. OBJECTIVE Events can be classified into four broad categories based on their purpose and objective: • Leisure events e.g. leisure sport, music, recreation. • Cultural events e.g. ceremonial, religious, art, heritage, and folklore. • Personal events e.g. weddings, birthdays, anniversaries. • Organizational events e.g. commercial, political, charitable, sales, product launch,APPRECIATION expo. ….AND MANY OTHER OBJECTIVES
3. CONCEPTIS THE CORE IDEA OF EVENT ALL OF DESIGN, ACTIVITIES OR PERFORMANCE BASE ON CONCEPT AND MAKE THIS OUSTANDING
07 THINGS TO MAKE YOUR PROPOSAL FAIL 1. DON’T UNDERSTAND THE BRIEF 2. WRONG TARGET AUDIENCES 3. LACK OF INSIGHT THE BRAND 4. UNSATISFIED CONCEPT 5. OVER BUDGET 6. TERRIBLE DESIGN 7. SLEEPING MAKER PRESENTER