Regulatory issues and technology an introduction to social media
Regulatory Issues and Technology; An Introduction to Social Media
•In the 1980’s they needed Databases•In the 1990’s everyone was getting StaticWebsites –Franchises •Company •Individual Agent Sites –Aggregators
– Web 1.0 Marketing • static websites – supported by print advertising – Or Expensive SEO Campaigns – Or Pay Per Click Advertising • “Exclusive” Internet Leads • Email campaigns • Banner Ads on Web Sites
Web 1.0 is EXPENSIVE!•Search Enginemarketingspending wasprojected toreach $11 Billionin 2010 –Search EngineMarketing ProfessionalOrganization, Jan 2006
. Traditional Marketing is Not as Effective as it was! David Shenk, in his book Data Smog, states that By 1997 that the average American number had encountered 560 daily increased to over advertising messages in 1971 3,000 per day.
Interruptive Marketing Doesn’t Work Today… Consumers don’t want their lives to be interrupted by your message
But Businesses Can Reach Out to ExistingCommunities
The New Marketplace HeadPopularity The Long Tail Body Products
Definition:• Social Media are primarily internet and mobile based tools for sharing and discussing information among humans
What are These Tools? Blogs Social Networking Sites(Facebook, LinkedIn) Micro-‐Blogging Platforms(Twitter,Yammer) Location Based Services(4square, gowalla, scvngr) Photo Sharing Sites(Flickr, Picasa) Video Sharing Sites(YouTube)
PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Talk face to face Personal blog Comments on blogs Phone call Social network page Comments on websites Talk face to face Talk to shop worker Widgets Viral emails Phone call Consult a professional Video sharing site Auction websites Talk face to face Talk to shop worker Readers Letters Photo sharing site Wish listsTalk to shop worker Consult a professional Phone in; TV / Radio Chat rooms Ratings on retail sites Readers letters SMS Message boards Reviews on retail sites Phone in; TV / Radio Email Social Bookmarking Price comparison sites Instant Messenger Chat room Social shopping sites Consumer influence channels
Who’s Using It?• More than 600 million active users• More than half of users log on to Facebook in any given day• More than two-‐thirds of Facebook users are outside of college• Fastest growing demographic is those 35 years old and older
Who is Using It?45-‐54 year olds are the top demographic, followed by 25-‐34 year olds. Boomers and senior citizens are more likely to be on Twitter than their grandchildren.
The Symbols Used in Twitter• Replies (@twittername)—This comes from listening to your followers (you have to follow back to see their tweets).• Direct replies (d twittername)—This isn’t in the public timeline, but it helps build deeper bonds to talk directly to someone like this.• RT (retweet)—You retweet someone else’s post
The Symbols Used in Twitter• Hashtags—Create or add to groups tweeting about the same topic by using hashtags. Using hashtags in your tweets makes searching for tweets and twits in the same niche an easier process. Hashtags can be used to categorize tweets by topic, event, keyword(s), hobbies, interests, etc.