Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
10 Misconceptions About Global Marketing
If We Make A Better Mousetrap, They Will 
Buy It!
English is the universal language, so we 
can simply sell in English
Our labor cost is too high to market our 
product overseas
Our price is too high for overseas markets.
Our skilled marketers can take on overseas 
markets.
Our in-house foreign nationals can sell to 
overseas markets
Our local partners will handle all of the 
marketing.
The customer expressed all of the buying 
signs, and even said “yes” to our proposal
We don’t need to invest a lot; our Web site 
gives us a presence.
And The NUMBER 1 Mistake….
If it worked here (in the United States), it will 
work there If it worked here (in the United States), it will work there...
For Help, visit 
www.partnersinternational.com
Read the Article: 
http://billdecker.com/10-mistakes-and-misconceptions-when- 
businesses-enter-international-markets/
Upcoming SlideShare
Loading in …5
×

10 Misconceptions And Mistakes About Global Marketing

2,770 views

Published on

http://partnersinternational.com Here is a quick slide show about global marketing and the common mistakes made.

Published in: Business
  • Be the first to comment

  • Be the first to like this

10 Misconceptions And Mistakes About Global Marketing

  1. 1. 10 Misconceptions About Global Marketing
  2. 2. If We Make A Better Mousetrap, They Will Buy It!
  3. 3. English is the universal language, so we can simply sell in English
  4. 4. Our labor cost is too high to market our product overseas
  5. 5. Our price is too high for overseas markets.
  6. 6. Our skilled marketers can take on overseas markets.
  7. 7. Our in-house foreign nationals can sell to overseas markets
  8. 8. Our local partners will handle all of the marketing.
  9. 9. The customer expressed all of the buying signs, and even said “yes” to our proposal
  10. 10. We don’t need to invest a lot; our Web site gives us a presence.
  11. 11. And The NUMBER 1 Mistake….
  12. 12. If it worked here (in the United States), it will work there If it worked here (in the United States), it will work there If it worked here (in the United States), it will work there
  13. 13. For Help, visit www.partnersinternational.com
  14. 14. Read the Article: http://billdecker.com/10-mistakes-and-misconceptions-when- businesses-enter-international-markets/

×