All inventions and innovations are born for a
reason.What the purpose or the need?
How big is the need for this?
What are the
How easy is the invention to
use, set up, assemble or
It takes the same amount of effort to launch a tightly
niche invention as it does a broader concept.
licensors and stores.
customers. You need to
excite them. If they aren't
interested, you invention
These are the reasons that people buy anything.
There is a secret question in
all of our minds when we are
considering a purchase
“How will this change my life?"
The answer is a feature or benefit
that the consumer finds appealing.
Each sales is really 3 sales
The intellectual sale
The visual sale
The touch sale
Many times products sold from TV or the internet fail the
touch sale. Only when a customer puts their hands on a
product are they sold completely.
Good touch = quality
Bad touch = returns
High returns = failure
Price and value need to be clear to your target consumer
If your invention is new to a category and
nothing else like it exists
Just because you have something that
no one else has do not mean they
are will to pay a high price for it.
apathy may be your
When reviewing products
industry insiders call this
“the sniff test”
When a product passes the sniff test,
it's time to go to the next step. If not
they will move on to the next item
If you invention passes the sniff
the rest is just marketing
Good and bad products
get sold through good
The difference is the
ones that do pass all 5
steps here can be