About Bill Asher has led the industry in adult content and distribution for many years. Mr. Asher’s accomplishments included spearheading negotiations with a minor cable company, a move that ultimately demonstrated to larger companies the strong market demand dynamics in play. Building on the success of Califa Entertainment Group, Mr. Asher engaged with major cable providers such as DIRECTV in expanding his company’s lineup to three distinct adult channels. Subsequently, Mr. Asher launch Vivid Entertainment in 2001 in tandem with co-chairman Steve Hirsch. Drawing on the power of digital and cable broadcasting, the firm provided pioneering adult content to viewers in their homes.