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Business 2.0 - Digital Age


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Business 2.0 course requirements and project related information

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Business 2.0 - Digital Age

  1. 2. Business 2.0 <ul><li>“ The Web has and will continue to change everything. A world </li></ul><ul><li>of transparent content, mostly user-generated, broadband, rich </li></ul><ul><li>media, and available on multiple devices, continues to evolve. </li></ul><ul><li>Marketing at its best is the influencing of opinion through </li></ul><ul><li>compelling content; doing so through the Web will get harder </li></ul><ul><li>before it gets easier, but the change is gaining momentum. The </li></ul><ul><li>Web has consumed almost all the traditional media: television, </li></ul><ul><li>print, radio, and direct mail and will make marketing a set of </li></ul><ul><li>dialogues. Companies will have to learn to contribute to these </li></ul><ul><li>dialogues and share with their customers and potential </li></ul><ul><li>customers.” </li></ul>LARRY WEBER, Buenos Aires, Summer 2007 (The author of Social Web)
  2. 3. <ul><li>Business 2.0 : Digital Age </li></ul><ul><li>Business course explores digital </li></ul><ul><li>business environment and </li></ul><ul><li>implications in the context of business </li></ul><ul><li>issues that concern business professionals. </li></ul><ul><li>Indeed, this course examines the impact of </li></ul><ul><li>a variety of emerging technologies on the </li></ul><ul><li>various business functions, from both a </li></ul><ul><li>strategic and tactical perspective. </li></ul>Course Information
  3. 4. <ul><li>Business 2.0 : Digital Age Business </li></ul><ul><li>Course consists, pre-digital revolution period, </li></ul><ul><li>digital revolution , web 2.0 and </li></ul><ul><li>impacts, social revolution, economic </li></ul><ul><li>revolution, enterprise 2.0 and applications and </li></ul><ul><li>business trends. In this course students </li></ul><ul><li>have to experience relevant Web 2.0 and </li></ul><ul><li>Enterprise 2.0 Tools. </li></ul>Course Information
  4. 5. <ul><li>This course consists of fourt een </li></ul><ul><li>lectures over the first semester of </li></ul><ul><li>this academic year.  There is one lecture </li></ul><ul><li>per week. Lecture notes will be available </li></ul><ul><li>in downloadable format from a </li></ul><ul><li>dedicated website for this course. </li></ul><ul><li>Students are encouraged to download </li></ul><ul><li>the lecture notes in advance of the </li></ul><ul><li>lecture. </li></ul>Course Organization
  5. 6. Course Supplementary Tools <ul><li>Course Channel for course video archieve: Youtube </li></ul><ul><li>Course Slides for lecture slides: Slideshare </li></ul><ul><li>Course Blog for participation: Blogger </li></ul><ul><li>Course Wiki for project: Wetpaint </li></ul><ul><li>Course documents: Scribd </li></ul><ul><li>Course Photos and Ad Collections: Flickr </li></ul><ul><li>Course Links as an appendix: </li></ul><ul><li>Course Questionnaires: Surveymonkey </li></ul><ul><li>Course Group: Facebook </li></ul><ul><li>Course Business Group: Linkedin </li></ul>
  6. 7. Course Text <ul><li>Although lecture slight shows can be downloaded for this course, the adoption of the following texts is necessary. </li></ul><ul><li>Zerey, Yüce “Pazarlama Trendleri”, Marketing Blog, </li></ul><ul><li>Zerey, Yüce “Marketing Trends”, Marketing Blog, </li></ul><ul><li>Business 2.0 Course Blog, </li></ul><ul><li> </li></ul><ul><li>Textbook and other resources will be announced later </li></ul>
  7. 8. Syllabus 2.0
  8. 9. WEEK 1: Once Upon a Time… <ul><li>Historical Evolution of Business Environment </li></ul><ul><li>Digital Revolution </li></ul><ul><li>Business 1.0 </li></ul><ul><ul><li>Marketing 1.0 </li></ul></ul><ul><ul><li>Media 1.0 </li></ul></ul><ul><ul><li>Consumer 1.0 </li></ul></ul><ul><ul><li>Production 1.0 </li></ul></ul><ul><ul><li>R & D 1.0 </li></ul></ul>
  9. 10. WEEK 2: Digital Revolution 2.0 > Technological Revolution <ul><li>Web 2.0 </li></ul><ul><li>Web 2.0 Tag Cloud </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Aggregators & Syndication </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Open Source Applications </li></ul></ul><ul><ul><li>Mash-Up </li></ul></ul><ul><ul><li>Podcast </li></ul></ul><ul><ul><li>Vidcast </li></ul></ul><ul><ul><li>Widgets </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Tagging </li></ul></ul><ul><ul><li>Social Bookmarking </li></ul></ul>
  10. 11. WEEK 3 : Digital Revolution 2.0 Social Revolution <ul><li>Network Society </li></ul><ul><li>Net Generation </li></ul>
  11. 12. WEEK 4: Digital Revolution 2.0 > Economic Revolution <ul><li>Enterprise 2.0 </li></ul><ul><li>Enterprise 2.0 Applications </li></ul>
  12. 13. WEEK 5: Enterprise 2.0 in Practice: Strategy and Planning <ul><li>Knowledge Management 2.0 </li></ul><ul><li>Planning 2.0 </li></ul><ul><li>Project Management 2.0 </li></ul>
  13. 14. WEEK 6: Enterprise 2.0 in Practice: Operations Management <ul><li>Production 2.0 </li></ul><ul><li>HR 2.0 </li></ul><ul><li>Sales 2.0 </li></ul><ul><li>CRM 2.0 </li></ul>
  14. 15. WEEK 7: Enterprise 2.0 in Practice: Research and Development <ul><li>R & D 2.0 </li></ul><ul><li>Process Management 2.0 </li></ul><ul><li>Enterprise 1.0 to Enterprise 2.0 Roadmap </li></ul>
  15. 16. WEEK 8: Marketing 2.0 <ul><ul><li>Marketing 2.0 </li></ul></ul><ul><ul><li>Marketing 2.0 Components </li></ul></ul><ul><ul><li>Marketing 2.0 Strategy Development </li></ul></ul><ul><ul><li>Impact of Marketing 2.0 channels on the marketing mix and branding </li></ul></ul>
  16. 17. WEEK 9: WOMM 2.0 and Viral Marketing <ul><ul><li>WOMM 2.0 </li></ul></ul><ul><ul><li>Viral Marketing </li></ul></ul><ul><ul><ul><li>Viral Marketing Strategies </li></ul></ul></ul><ul><ul><ul><li>Viral Marketing Cases </li></ul></ul></ul>
  17. 18. WEEK 10: Media 2.0 and Advertising 2.0 <ul><ul><li>Media2.0 </li></ul></ul><ul><ul><ul><li>Social Med ia </li></ul></ul></ul><ul><ul><ul><li>Social Media Components </li></ul></ul></ul><ul><ul><ul><li>Social Media Cases </li></ul></ul></ul><ul><ul><li>Advertising 2.0 </li></ul></ul><ul><ul><ul><li>Ad Models 2.0 </li></ul></ul></ul><ul><ul><ul><li>Agency 2.0 </li></ul></ul></ul>
  18. 19. WEEK 11: Community 2.0 <ul><ul><li>Making the Transition to the Social Web </li></ul></ul><ul><ul><li>Seven Steps To Build Your Own Customer Community </li></ul></ul><ul><ul><ul><li>Step One: Observe and Create a Customer Map </li></ul></ul></ul><ul><ul><ul><li>Step Two: Recruit Community Members </li></ul></ul></ul><ul><ul><ul><li>Step Three: Evaluate Online Conduit </li></ul></ul></ul><ul><ul><ul><li>Step Four: Engage Communities in </li></ul></ul></ul><ul><ul><ul><li>Step Five: Measure the Community’s Involvement </li></ul></ul></ul><ul><ul><ul><li>Step Six: Promote Your Community to the World </li></ul></ul></ul><ul><ul><ul><li>Step Seven: Improve the Community’s Benefits </li></ul></ul></ul><ul><ul><li>Gaining customer knowledge and insight via digital channels </li></ul></ul>
  19. 20. WEEK 12: Business Trends <ul><ul><li>Media Trends </li></ul></ul><ul><ul><li>Marketing Trends </li></ul></ul><ul><ul><li>Consumer Trends </li></ul></ul>
  20. 21. WEEK 13: Project Presentation <ul><li>Students will present their project </li></ul>
  21. 22. WEEK 14: Business 2.0 Conference
  22. 23. Lecturer Information
  23. 24. Yüce Zerey E-mail : [email_address] Web Site : Interest and Proficiency Tag Cloud Digital Marketing Marketing 2.0 Marketing Trends Design Photography Project Management Process Management Consumer Behaviour Web 2.0 and 3.0 Enterprise 2.0 Digital Agency Viral Marketing Strategy Education Tag Cloud Bsc Economics, Undergraduate, Istanbul Bilgi Universitesi Bsc Economics, Undergraduate, London Schools of Economics MA in Economics, Marmara Universitesi MBA, İstanbul Bilgi Universitesi Business Tag Cloud Strategic Marketing @ Ulker Part –Time Lecturer @ Istanbul Bilgi Universitesi Columnist @ Digital Age