Source: Dupont. Retrieved from http://bit.ly/idlZy1
What is Diffusion?
The spreading of something more widely.
(photography, theatre, media)
The action of spreading the light from a light source
evenly so as to reduce glare or harsh shadows.
The dissemination of elements of culture
to another region or people.
What is Diffusion of
A process by which
is diffused through certain channels
and then adopted over time
among members of a social system
(e.g., a culture, a subculture, an organization, etc.)
“Innovation is the
that endows resources
with a new capacity to
One is exposed to an innovation’s existence
and gains an understanding of how it functions.
One forms a favorable or unfavorable attitude toward the innovation.
One engages in activities that lead to a choice to adopt or reject.
One put an innovation to use.
One seeks reinforcement of their decision.