2: A History of Diffusion
Research
Diffusion of Innovation: Chapter 2
• A research tradition is a series of investigations on a similar topic in
which successive studies are influenced by prec...
Eight main types of diffusion research are:
• Earliness of knowing about innovations.
• Rate of adoption of different inno...
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Diffusion of Innovation (Everett Rogers)

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Diffusion of Innovation (Everett Rogers)

  1. 1. 2: A History of Diffusion Research Diffusion of Innovation: Chapter 2
  2. 2. • A research tradition is a series of investigations on a similar topic in which successive studies are influenced by preceding inquires (39). • Stranger, defined as an individual who is a member of a system but who is not strongly attached to the system (42). • Invention, the process by which a new idea is discovered or created (43). • Participant observation, an attempt by a researcher to adopt the perspective of respondents by sharing their day-to-day experiences (48). • The major diffusion traditions described are anthropology, early sociology, rural sociology, education, public health/medical sociology, communication, marketing, geography, and general sociology (101).
  3. 3. Eight main types of diffusion research are: • Earliness of knowing about innovations. • Rate of adoption of different innovations in a social system. • Innovativeness. • Opinion leadership. • Diffusion networks. • Rate of adoption in different social systems. • Communication channel usage. • Consequences of innovation (94-100).

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