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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Material neuropublicidad

  1. 1. Jurgen Klaric Experto en conducta humana NEUROPUBLICIDAD: LA REVOLUCIÓN HACIA RESULTADOS CONTUNDENTES
  2. 2. CIENCIAcon NEUROPUBLICIDAD
  3. 3. HOY LOS CONSUMIDORES SON 3 VECES + INTELIGENTES QUE HACE 1 DÉCADA
  4. 4. Vivimos en un era donde NADA SE VENDE SOLO
  5. 5. ¿NEUROMARKETING?
  6. 6. Así inicio todo…
  7. 7. 3 Todos tenemos Cerebros DR. PAUL D. MAC LEAN 1952 TRIUNE BRAIN THEORY 1 2 3
  8. 8. CORTEX 1 “Compré una… Porque es la que tiene el mejor procesador” Funcional Lógico Analítico
  9. 9. Interpretación semántica: “Me siento bella, deseada y atractiva.” CORTEX LÍMBICO 2 Emociones Miedos Kinestesia Sensaciones
  10. 10. CORTEX LIMBIC REPTILIANO 3 Sobrevivencia Reproducción Dominación (Poder) Defensa Protección
  11. 11. Insight Funcional (consciente) Insight Emocional (inconsciente) Insight Instintivo (inconsciente) EL VERDADERO SIGNIFICADO QUE CONECTA ESTUDIAR en simultánea a los tres cerebros.
  12. 12. 5 CIENCIAS
  13. 13. Psicología Antropología SemióticaBiología Neurociencia NEUROMARKETING QUE FUNCIONA 360
  14. 14. Caso de éxito comida de perro
  15. 15. ¿Qué significa la comida de perro? INSIGHT SIGNIFICADO REAL MÁS CONECTIVO = DESVANECER LA CULPA
  16. 16. Logo diagonalizado Product shot Ícono 13 vitaminas Personaje detrás del producto
  17. 17. NEUROTECNOLOGÍA
  18. 18. EYE TRACKER
  19. 19. TOBII
  20. 20. PUNTOS DE FIJACIÓN VISUAL
  21. 21. RUTAS DE VISUALIZACIÓN
  22. 22. EYE CATCHER
  23. 23. WEB
  24. 24. PRIMACÍA RESENCIA
  25. 25. FIGURA FONDO
  26. 26. LO QUE MÁS SE OBSERVA NO NECESARIAMENTE ES LO QUE MÁS SE COMPRA
  27. 27. QUASAR STREAMER
  28. 28. LA ERA INFORMÁTICA LLEGA
  29. 29. MEMORIAS E IMPRONTAS
  30. 30. 0-7 años Impronta Primaria Profunda APRENDIZAJE construcción de improntas: Emociones Experiencias CREA SIGNIFICADO CONEXIÓN MENTAL AdultezInfancia Impronta Caótica Impronta Significativa Impronta Reciente Improntas & Recuerdos Más Significativos | Construcción de improntas
  31. 31. 5X
  32. 32. http://www.youtube.com/watch?v=pJqfP_vZBfw
  33. 33. Priming Efectos del Priming Afecta el impacto de los anuncios en una cultura Los atributos específicos de la marca varian en función del contexto de la comunicación Influye en la intención de compra de la marca Los atributos del producto operan a través de las actitudes de la marca • Recrea un contexto • Activa estructuras de conocimiento del consumidor • Transfiere atributos al producto y a la marca
  34. 34. Priming Perceptual Una parte nos contruye la imagen mental del todo: LA MARCA
  35. 35. Priming Asociativo Se utiliza una imagen que se asocie con la marca o producto y active el deseo de compra por asociación libre ACTIVA Imágenes de pan activan indirectamente el deseo de consumir mantequilla
  36. 36. EL NEGRO ES PODER
  37. 37. RECORDACIÓN Emoción Decisión Favorable Atención Proceso que usa la mente para toma de decisión Trinidad de toma de decisión
  38. 38. Todo lo que compras es por MIEDO
  39. 39. EL MOVIMIENTO
  40. 40. LO QUE HACE DAÑO LAMENTABLEMENTE LE GUSTA
  41. 41. LO EMOCIONAL CONECTA MÁS QUE LO RACIONAL
  42. 42. MENTE SOLIDARIA
  43. 43. LA ESCALA SEDUCE
  44. 44. CIENCIA Y MENTE FASCINA
  45. 45. TODO INICIA CON ATENCIÓN
  46. 46. FORMAS ORGÁNICAS VENDEN
  47. 47. COMPARAR ES DECIDIR
  48. 48. EL PODER DE LOS COLORES
  49. 49. TRANSPARENCIA DA CONFIANZA
  50. 50. TU MENTE SE BASA EN TUS MEMORIAS
  51. 51. TU MENTE Disfruta LO GRANDE
  52. 52. LA ABUNDANCIA SEDUCE
  53. 53. ANALOGÍA PROMOCIÓN
  54. 54. PROMOCIONES QUE SIRVEN
  55. 55. EMOCIÓN POSITIVA
  56. 56. El Humor vende pero NO siempre.
  57. 57. PALABRAS QUE LE GUSTA A LA MENTE
  58. 58. Lograr Poder Proteger Entretener Dominar Transformar Recordar Disfrutar Conquistar TÚ
  59. 59. El poder del MISTERIO
  60. 60. MENTE METAFÓRICA
  61. 61. Consiste en el uso de una expresión con un significado distinto o en un contexto diferente al habitual. Proyecta la idea hacia un concepto inconsciente
  62. 62. Las metáforas son más dominantes y están más interiorizadas en el pensamiento, dan más profundidad en el análisis
  63. 63. Estimulan más la retórica y permiten expresar emociones a través de colores, formas, magnitudes, valor etc. de manera más fluida
  64. 64. Cada imagen lleva implicita una historia y cada historia conlleva a un significado
  65. 65. Lo que quieren o buscan…
  66. 66. El poder del MISTERIO

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