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Creatividad vs innovación por Josué Moya de BiiA Lab

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¿La innovación es suficiente para construir el futuro?
En este curso se verán varios casos prácticos de cómo la creatividad es la respuesta para generar verdadero valor a partir de nuestras inquietudes.
Para ver el curso completo en:
http://plataforma.biialab.org/curso/creatividad-e-innovacion
O suscríbete a nuestro canal de youtube:
https://www.youtube.com/user/BiiAlab/

Published in: Education
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Creatividad vs innovación por Josué Moya de BiiA Lab

  1. 1. Creatividad vs Innovación Josué Moya De La Cruz Administrador de Negocios Digitales
  2. 2. ¿Innovación o creatividad?
  3. 3. ¿Qué es INNOVACIÓN?
  4. 4. 2010
  5. 5. 2000
  6. 6. INNOVATION IS NOT ENOUGH
  7. 7. ¿Qué es CREATIVIDAD?
  8. 8. De cero a uno 0-1 1-n
  9. 9. CreArte
  10. 10. Una acción a partir de la cual el hombre produce una realidad que antes no existía. TECHNÉ
  11. 11. AMADEO TESTONI
  12. 12. Filosofía Millennial Creer en mi y hacer lo que me gusta
  13. 13. Pasión Habilidades Tribu Misión
  14. 14. Our mission is to make the world more open and connected.
  15. 15. “FACEBOOK WAS NOT ORIGINALLY FOUNDED TO BE A COMPANY. We’ve always cared primarily about our social mission, the services we’re building and the people who use them.” “Facebook no fue fundada originalmente para ser una compañía. Siempre nos hemos preocupado principalmente de nuestra misión social, los servicios que estamos construyendo y las personas que los utilizan "
  16. 16. “I STARTED OFF BY WRITING THE FIRST VERSION OF FACEBOOK MYSELF BECAUSE IT WAS SOMETHING I WANTED TO EXIST. Since then, most of the ideas and code that have gone into Facebook have come from the great people we’ve attracted to our team.” “Comencé escribiendo la primera versión de FACEBOOK YO MISMO PORQUE era algo que quería de existir
  17. 17. “WE DON'T BUILD SERVICES TO MAKE MONEY; WE MAKE MONEY TO BUILD BETTER SERVICES.”
  18. 18. “These days I think more and more people want to use services from companies that believe in something beyond simply maximizing profits.” "En estos días creo que cada vez más personas quieren utilizar los servicios de las empresas q
  19. 19. Pete Lau US$300 millones a diciembre 201425 de abril de 2014
  20. 20. https://www.facebook.com/Black-Star-190073931037519/
  21. 21. “En el mundo de los negocios, cada instante es único. El próximo Bill Gates no creará un sistema operativo. El próximo Larry Page o Sergey Brin no hará un motor de búsqueda. Y el siguiente Mark Zuckerberg no creará una red social. Si lo que haces es copiarlos, salta a la vista que no has aprendido nada de ellos.” De cero a uno
  22. 22. Hacerlo miles de veces Hacer lo que uno ama Crear
  23. 23. Habilidades y talento
  24. 24. Talento y habilidades
  25. 25. Maestro - Alumno
  26. 26. Mejor hecho que perfecto
  27. 27. Avances incrementales
  28. 28. Construye - Mide - Aprende
  29. 29. Nunca dejes de aprender Ni pierdas la capacidad de sorprenderte
  30. 30. Networking
  31. 31. Diviértete
  32. 32. s, sin oponerse. La forma de solucionar un problema no es enfrentarse al proble
  33. 33. Tribus
  34. 34. Doers Hackers Makers
  35. 35. Pasión Habilidades Tribu Misión
  36. 36. CONCLUSIONES
  37. 37. Trabaja y ahorra No te endeudes
  38. 38. "We would experiment and fail. We must have attempted nearly 34 projects."
  39. 39. PREGUNTAS
  40. 40. Material recomendado • Título: Gratis. El futuro tiene un precio radical Autor: Chris Anderson • Título: Longtail Autor: Chris Anderson • Título: De Cero a Uno Autor: Peter Tiel • Título: Longtail Autor: Chris Anderson • Título: The Mutt: How to skateboard and not kill yourself Autor: Rodney Mullen • Título: Innovation vs Creativity Autor: Edward de Bono https://goo.gl/Ke3RLls • Título: Pensamiento creativo Autor: Edward de Bono https://goo.gl/mPSJ40
  41. 41. Material recomendado • Título: El mundo de Sofía Autor: Jostein Gaarder • Título: El elemento Autor: Sir Ken Robinson • Título: Experience design: When Innovation is not enough Autor: Patrick Newbery / Wired http://goo.gl/qGQt2G • Título: La Unión Europea demanda a Google por monopolio Autor: BBC Mundo http://goo.gl/oL0YpQ • Título: Registration Statement Facebook Inc. Autor: Mark Zuckerberg http://goo.gl/n4KWSJ • Título: The Mutt: How to skateboard and not kill yourself Autor: Rodney Mullen • Título: Schools kill creativity Autor: Sir Ken Robinson http://goo.gl/WxRWk5
  42. 42. Material recomendado • Título: Quítate el miedo del E-Commerce Autor: Federico Lara https://goo.gl/T3JyUP • Título: Pensamiento creativo Autor: Nora Sarmiento https://goo.gl/0hCrPS • Título: ¿Cómo crear un e-business en tu negocio? Autor: Federico Lara http://goo.gl/gdgwxC • Título: ¿Las escuelas matan la creatividad? Autor: Sir Ken Robinson http://goo.gl/vHzYrD • Título: El arte de la guerra Autor: Sun Tzu

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