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Outreach & Modern Dating in the 21st Century

Our generation is more comfortable interacting online and sitting behind computer screens. Let's use that to our advantage.

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Outreach & Modern Dating in the 21st Century

  1. 1. #RealLif e
  2. 2. 2002
  3. 3. 13
  4. 4. LIFE
  5. 5. SPORTS
  6. 6. MUSIC
  7. 7. FIT IN
  8. 8. FIND YOUR VOICE
  9. 9. FIND YOUR VOICE
  10. 10. http://myspace.com/alexxx3
  11. 11. FIND YOUR VOICE
  12. 12. THE W ALLFLOW ER
  13. 13. Wallflower Characteristics •Quiet •Shy •Doubtful •Afraid of Small Talk
  14. 14. THE DRUNK
  15. 15. Drunk Characteristics •Loud •Aggressive •Too Confident •Doesn’t Make Sense
  16. 16. DESPERATE FOR THIS
  17. 17. Desperate Characteristics •Creepy •Self-Deprecating •Shares Too Much •Generally Uncomfortable
  18. 18. WAIT A SECOND…
  19. 19. Over 40 Million People Use Some Form of Online Dating
  20. 20. DATERS GONNA DATE
  21. 21. WHAT DOES THIS EVEN HAVE TO DO WITH OUTREACH?
  22. 22. Outreach Characteristics • Conversational • Respectful • Direct • Polite • Confident – A Little Bit Cocky
  23. 23. Fake It ‘Til You Make It
  24. 24. 43% of singles have Googled someone on the internet before a first date.
  25. 25. 100% of marketers have Googled someone on the internet before responding to a reporter outreach request.
  26. 26. Find a second form of communication.
  27. 27. Outreach Characteristics •Conversational – Start your outreach with a brief introduction. Who you are, who your client is, etc.
  28. 28. Adam Khan, U.S. News & World Report “Introduce yourself to me first. Don’t just send me a press release and expect me to respond to you right away. A quick paragraph about who you are makes me much more likely to read it.”
  29. 29. Outreach Characteristics •Confident – A Little Bit Cocky – If your client has been featured in something awesome, let the writer know. Your confidence in your client will get the writer’s attention.
  30. 30. Results
  31. 31. Find Your Own Reporters
  32. 32. At the very least…
  33. 33. Outreach For Link Building
  34. 34. Outreach Characteristics •Respectful – Whoever you’re reaching out to, let it be known that you value their time. • If you’re unsure if you’re reaching out to the right person, just ask. • If you’re inquiring about a link in a news article, let them know you’ve read it. Build trust.
  35. 35. Outreach Characteristics •Direct – Don’t beat around the bush. If you’re asking for a link, ask for it. Show some confidence.
  36. 36. Outreach Characteristics •Polite – Show common courtesy when you’re ending your emails. • Show some emotion, as well. – “Thanks,” is lazy. –“Thank you,” or “Thank you!” is the way to go. Address them personally.
  37. 37. Link Outreach Example
  38. 38. If your client doesn’t regularly get mentioned, you HAVE to create content that people will want to feature.
  39. 39. What Does This Mean? • Guest Blogging –Take advantage of your expert sources. • Example: INTEGRIS surgeons talking about Oklahoma City Thunder related injuries. – Blog: Thunder Obsessed – Mentioned & Linked
  40. 40. What Does This Mean? • Landing Pages – DO KEYWORD RESEARCH!!! If you find something that gets search traffic that is also relevant to your client, write the copy and put it on the website. – After you have the landing page up, start link building. • Example: INTEGRIS Wayman Tisdale Award, Jim Thorpe Award – Links from: CBS Sports (new link every week for four months), NBC Sports, NBA.com, Duke Report, USBWA
  41. 41. Created Content Outreach Example
  42. 42. FIND YOUR VOICE
  43. 43. Questions?

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