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5 easy tips on growing your online community


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Want to learn how to grow your online community? Here are five easy tips on how to grow your community.

Joe and Andy, BigMarker's Community Heroes, want to help you grow your community, so that you can connect with even more people. You can watch their webinar here:

They will grow through the main ways to grow your community, from social media to email marketing to hosting webinars.

Whether you are an organizer, member, or host, this webinar is for you!

Published in: Social Media, Technology
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5 easy tips on growing your online community

  1. 1. Growing Your Community
  2. 2. Andy Community Hero Joe Community Hero
  3. 3. Why grow? •  Your community is a place to connect with other like-minded people •  You want the perfect sized community to really establish this connection •  For most online communities, that means you need more people
  4. 4. The BigMarker home and find •  This page lets you browse all of the public: –  Active communities –  Video conferences and Webinars –  Recordings
  5. 5. Filling out your community •  You need to complete: –  Images –  Description –  About –  Contact information –  Personal profile –  Community settings
  6. 6. The Fabulous 5 Growth Tactics: 1.  Use your networks 2.  Use social media outlets 3.  Take advantage of blogging 4.  Encourage member activity 5.  Host webinars
  7. 7. 1. Use Your Networks •  Right from the beginning you should invite: –  Friends –  Family –  Colleagues •  If you know someone who would love being part of your group, invite them.
  8. 8. 1. Use Your Networks (cont.) •  Start off on the right foot •  Having members in your community will help attract more members –  No one wants to be the first to the party •  This is why you invite those contacts you personally know –  Get them in first, and it will be easier to get others
  9. 9. 2. Use social networks
  10. 10. 2. Use social networks (cont.) •  People that want to join your community are out there •  You just need to find them •  Social networks are the easiest place to look •  Start by posting updates about your community and conferences
  11. 11. 2. Use social networks (cont.) •  Popular social networks to try out: –  Facebook –  Twitter –  LinkedIn –  MySpace –  Google+ –  Pinterest –  Stumbleupon –  Reddit –  Bebo (UK) –  Hi5 (Non-US)
  12. 12. 3. Taking advantage of blogging •  Having an active blog is a valuable promotional tool •  It becomes a funnel to your community •  For hosting webinars: –  Refer to your events –  Your Blog/website is the most effective marketing tool –  Embed your conference recordings
  13. 13. 3. Taking advantage of blogging (cont.) •  Blogs need content •  Most bloggers don’t have time or the energy to constantly come up with content •  This is where you and your community enter! •  Reach out to bloggers that write about your topic –  A cooking community should reach out to cooking bloggers •  Tell them your story
  14. 14. 4. Encourage member activity “A community is like a ship, everyone ought to be prepared to take the helm.” -Henrik Ibsen
  15. 15. 4. Encourage member activity (cont.) •  Without your members help, your community can become stagnant •  Activity is what will drive you through the community stages: Stage Incep*on Establishment Maturity Mitosis Descrip(on The  community  just   started.  You’re  pos(ng   most  of  the  content  and   invi(ng  most  of  the   people  to  join.  You’re   the  driving  force.  This  is   where  most   communi(es  fail. The  community  is  on  a   good  pace.  It’s  growing   and  members  are   sharing  on  their  own.   You’re  no  longer  the   driving  force.  You’re  a   facilitator. Take  a  vaca(on,  because   this  community  is  100%   its  own  en(ty.  If  it  was   garden,  you’re  just   trimming  here  and   there.  If  you  leD,  the   community  would   con(nue  to  grow. The  community  has   grown  so  large  that  you   need  sub-­‐groups  to   facilitate  more  specific   and  in(mate   conversa(ons.  Each  sub-­‐ group  will  go  back  to  the   incep(on  stage. %  of  organizer  posted   content 50  to  100% <  50% <  10% 50  to  100%
  16. 16. 4. Encourage member activity (cont.) •  We suggest to create a schedule for posting. For example: 1.  Monday - Opinion feature (stir debate) 2.  Tuesday - News article repost 3.  Wednesday - Host a video chat 4.  Thursday - Featured interview (can be with outsiders or those in your group) 5.  Friday - Event for the weekend. 6.  Saturday - Welcome newcomers 7.  Sunday - Summary of the week and a look forward to the next week 18  
  17. 17. 5. Host webinars •  If content is king, then the webinar is the king of kings •  They are a way for you to: –  Share knowledge –  Meet your members face-to-face –  Interact with your community –  Promote your community to outsiders
  18. 18. 5. Host webinars (cont.) •  On BigMarker, hosting a webinar is easy •  Click “Host a conference” and you are on your way •  Then, you want to promote your webinar with the same tools you used before –  Inviting relevant contacts –  Working social media –  Telling the blogging world
  19. 19. Andy Community Hero Joe Community Hero