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Extending Your Reach on
Linked
Andrew Bungert

Community Manager
What is Linked In?
• 
• 
• 
• 
• 

Online professional social networking site
Launched in May 2003
259 million users as of...
What does Linked

offer?

•  The primary use of LinkedIn is networking
–  200 countries are represented (in 20 languages)
–...
What does Linked

offer?	
  

•  Valuable promotional tools aren’t as widely
used
•  Help increase business exposure
–  Com...
Company Pages
•  Opportunity to showcase company to
LinkedIn communities
•  Include company
overview, products &
services,...
Company Pages
1.  Include only the most important
information
–  Create short, clear company overview
Company Pages	
  
2.  List key products & services
–  What your company offers
–  Make sure all information is clear and co...
Company Pages	
  
3.  Take advantage of additional customization
–  Make sure content is interesting and readerfriendly
– ...
Company Pages	
  
4.  Use key words throughout content
–  SEO
–  Capture people searching for relevant
organizations
–  Sp...
Company Pages	
  
5.  Include a call to action
–  To each product or service
–  Make them appeal to target audiences to dr...
Group Pages	
  
1.  Identify the right groups to join
–  Join up to 50
–  Find relevant groups, but choose carefully
Group Pages	
  
2.  Review group statistics
–  View demographics, growth, and activity
•  Compare to target audience
Group Pages	
  
Group Pages	
  
3.  Be cautious of group environment
–  Be aware of group culture and rules
–  You don’t want to be off-put...
Group Pages	
  
4.  Contribute valuable, relevant information
–  Spamming is negatively received and against
most group ru...
Event Promotion	
  
1.  Leverage your following if you already have
one
– 
– 
– 
– 

Update personal and professional page...
Event Promotion	
  
2.  Direct message your
connections
–  Short, benefit-focused
–  Keep in mind sending
limit of 50 at a...
Event Promotion	
  
3.  Post to relevant groups
–  A lot of groups on LinkedIn tailored to very
specific purposes
–  Join ...
Event Promotion	
  
4.  Use paid
advertising
–  Decide who
will see the ad
using LinkedIn
data
Event Promotion	
  
Event Promotion	
  
5.  Ask speakers & participants to promote to
their networks
–  Likely to have engaged relevant networ...
Recap
•  Company Pages
–  Make concise yet personalized company page
with SEO value

•  Group Pages
–  Join relevant group...
Thank You!
If	
  you	
  have	
  any	
  ques.ons,	
  feel	
  free	
  to	
  email	
  me:	
  
	
  
	
  
	
  
	
  
	
  
andrew...
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Extending Your Reach on LinkedIn

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Everyone knows LinkedIn as the professional social networking site. But most people don't take advantage of all the promotional tools the site has to offer.

Watch the webinar recording here: https://www.bigmarker.com/illinois_business_community/room56

In this presentation, learn a few easy ways your business can harness these tools, and reach out to the 260 million LinkedIn professionals around the world.

Published in: Social Media, Business, Technology
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Extending Your Reach on LinkedIn

  1. 1. Extending Your Reach on Linked
  2. 2. Andrew Bungert Community Manager
  3. 3. What is Linked In? •  •  •  •  •  Online professional social networking site Launched in May 2003 259 million users as of Oct. 2013 3 million business pages 2.1 million groups
  4. 4. What does Linked offer? •  The primary use of LinkedIn is networking –  200 countries are represented (in 20 languages) –  1 billion endorsements (3/17/13) –  200 conversations per minute (8/22/13)
  5. 5. What does Linked offer?   •  Valuable promotional tools aren’t as widely used •  Help increase business exposure –  Company pages –  Group pages –  Event promotion
  6. 6. Company Pages •  Opportunity to showcase company to LinkedIn communities •  Include company overview, products & services, careers •  Adds credibility to organization
  7. 7. Company Pages 1.  Include only the most important information –  Create short, clear company overview
  8. 8. Company Pages   2.  List key products & services –  What your company offers –  Make sure all information is clear and concise –  Make sure information lists key benefits –  List an informed contact –  Include relevant links
  9. 9. Company Pages   3.  Take advantage of additional customization –  Make sure content is interesting and readerfriendly –  Add logos, include pictures of your products and services, create banners, videos
  10. 10. Company Pages   4.  Use key words throughout content –  SEO –  Capture people searching for relevant organizations –  Specific to your areas of expertise
  11. 11. Company Pages   5.  Include a call to action –  To each product or service –  Make them appeal to target audiences to drive interest
  12. 12. Group Pages   1.  Identify the right groups to join –  Join up to 50 –  Find relevant groups, but choose carefully
  13. 13. Group Pages   2.  Review group statistics –  View demographics, growth, and activity •  Compare to target audience
  14. 14. Group Pages  
  15. 15. Group Pages   3.  Be cautious of group environment –  Be aware of group culture and rules –  You don’t want to be off-putting
  16. 16. Group Pages   4.  Contribute valuable, relevant information –  Spamming is negatively received and against most group rules –  Promote yourself when it applies –  Provide your quality, relevant, and helpful insights to gain credibility
  17. 17. Event Promotion   1.  Leverage your following if you already have one –  –  –  –  Update personal and professional pages Define your audience and tailor the message Concise, clear call to action Link to a registration page
  18. 18. Event Promotion   2.  Direct message your connections –  Short, benefit-focused –  Keep in mind sending limit of 50 at a time •  Send to those who are likely to be interested
  19. 19. Event Promotion   3.  Post to relevant groups –  A lot of groups on LinkedIn tailored to very specific purposes –  Join and begin discussions around event
  20. 20. Event Promotion   4.  Use paid advertising –  Decide who will see the ad using LinkedIn data
  21. 21. Event Promotion  
  22. 22. Event Promotion   5.  Ask speakers & participants to promote to their networks –  Likely to have engaged relevant networks already –  Already interested on the topic
  23. 23. Recap •  Company Pages –  Make concise yet personalized company page with SEO value •  Group Pages –  Join relevant groups and contribute quality insight to conversations •  Event Promotion –  Reach out to your network, groups, and consider paid advertising
  24. 24. Thank You! If  you  have  any  ques.ons,  feel  free  to  email  me:             andrew.bungert@bigmarker.com    

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