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[MISSION M3B: FILE #4] The Four Cornerstones of Marketing 3.0

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Big Dog Innovations is on a mission (MISSION M3B) to get each part of the MARKETING 3.0 BLUEPRINT (the ROADMAP to the new world of marketing) into the hands of elite marketing executives - worldwide - who are highly desirous of innovating their marketing models.

FILE #4: "The Four Cornerstones of Marketing 3.0" explains the four cornerstones of Marketing 3.0:
1. Increased instances of dialogue
2. Done across all media formats
3. The capture & proactive reaction to that dialogue
4. Measurement & refinement of your cross-media marketing efforts

To access and/or subscribe to all past and future content files in this series, visit http://www.bigdoginnovations.com/missionm3b

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[MISSION M3B: FILE #4] The Four Cornerstones of Marketing 3.0

  1. 1. MISSION M3B Big Dog Innovations’ mission to get each part of theMARKETING 3.0 BLUEPRINT (the ROADMAP to the newworld of marketing) into the hands of elite marketing executives – WORLDWIDE – who are highly desirous of INNOVATING their marketing models. FILE #4 The Four Cornerstones of Marketing 3.0 ACCESS AND/OR SUBSCRIBE TO ALL FILES IN THIS SERIES AT: HTTP://WWW.BIGDOGINNOVATIONS.COM/MISSIONM3B
  2. 2. The Four Cornerstones of Marketing 3.0• Innovative marketing executives are achieving unprecedented rates of conversions by deploying the “Four Cornerstones of Marketing 3.0”• These four cornerstones are: 1. Increased instances of dialogue 2. Done across all media formats 3. The capture & proactive reaction to that dialogue 4. Measurement & refinement of your cross-media marketing efforts
  3. 3. The Four Cornerstones of Marketing 3.0 #1 Increased Instances of Dialogue Cross-Media CTA “Call to Action” Optimized Landing Page #1 Continued…
  4. 4. The Four Cornerstones of Marketing 3.0 #1 Increased Instances of Dialogue Newsletter/Email List Sign-Up PDF Download Feedback/R&D Survey CTA Event Registration“Call to Action” Purchase [Call Center]
  5. 5. The Four Cornerstones of Marketing 3.0 #2 Done Across All Media Formats Cross-Media CTA “Call to Action” Optimized Landing Page #2 Continued…
  6. 6. Cross-Media CTA “Call to Analytics Action” Optimized Platform Landing Page The Four Centralized Database / Automated Marketing System Cornerstones of Marketing 3.0 #3 The Capture & Tag: AProactive Reaction to That Dialogue Tag: B Tag: C #3 Continued…
  7. 7. The Four Cornerstones of Marketing 3.0 #3 The Capture & Proactive Reaction to That Dialogue CTA Media “Call to Marketing 2nd TouchFormat(s) Action” Rep Follow-Up Thank-You(Outbound (Notification Email& Inbound) Optimized Page and/or Action Landing Email) Page “If-Then-Else” Follow-Up Email #3 Continued…
  8. 8. The FourCornerstones of Marketing 3.0 Landing Page #3 The Capture &Proactive Reaction to That Dialogue (A Real World Example) Thank You Page Follow-Up 1 2 3 4 Emails (based on responses) Second Touch Email #3 Continued…
  9. 9. #3 Continued…
  10. 10. #3 Continued…
  11. 11. #3 Continued…
  12. 12. The Four Cornerstones of Marketing 3.0 #4 Measurement & Refinement of Your Cross-Media Marketing Efforts Website – Traffic, Keywords, Bounce Rate, Page Visits, Conversions, BacklinksLanding Pages – Traffic by Media Type, Ad, or Specific Touch; Page Link Clicks; Conversions; Leads; & Web Form Responses Blog – Views, Interaction, Subscriber + CTA Conversions, & SharingSocial Media – Followers/Connections, Engagement, “Likes,” Sharing, Link Clicks, Video or Photo Views, Conversions, Leads, & Mentions Email – Subscription Conversions, Open Rates, Click-Through Rates, & Leads Search Engine Ranking Sales/Revenue
  13. 13. Typical Results from Deployment of theFour Basic Cornerstones of Marketing 3.0
  14. 14. In this changed media world with increased instances of online or digital media communications, the opportunity for newoutcomes is becoming more and more common.Levels of this type of achievement initiate from new strategies and “new questions” – all part of the integrated “smart media” world we live in today.
  15. 15. To follow the Marketing 3.0 Blueprint, visitwww.BigDogInnovations.com/MissionM3B where you can access and/orsubscribe to all of the past and future content files in the MISSION M3B series, published within the ongoing Marketing 3.0 Weekly blog.
  16. 16. The Big Dog Innovations Approach to the New World of Marketing – Marketing 3.0 Marketing Marketing Strategy Infrastructure Marketing Implementation Marketing Marketing Communications Measurement Logistics & Refinement Achievements: Increased Conversion Rates. Lowered Costs of Acquisition.Higher Levels of Customer Intimacy. Better Overall Insight Into Marketing Performance.
  17. 17. Contact us today for a discussion on what anupdated marketing plan – optimized for thenew world of “Marketing 3.0” – might look likefor your organization specifically. Peter Winters President pwinters@bigdoginnovations.com Jackie Crino Chief Marketing 3.0 Officer jcrino@bigdoginnovations.com www.BigDogInnovations.com

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