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Big Dog Innovations is on a mission (MISSION M3B) to get each part of the MARKETING 3.0 BLUEPRINT (the ROADMAP to the new world of marketing) into the hands of elite marketing executives - worldwide - who are highly desirous of innovating their marketing models.
FILE #4: "The Four Cornerstones of Marketing 3.0" explains the four cornerstones of Marketing 3.0:
1. Increased instances of dialogue
2. Done across all media formats
3. The capture & proactive reaction to that dialogue
4. Measurement & refinement of your cross-media marketing efforts
To access and/or subscribe to all past and future content files in this series, visit http://www.bigdoginnovations.com/missionm3b