Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
DataVirtuality and Advanced Programs
Data Access in a Data Driven Economy
Learn how Albelli created an agile data platform...
2Logical Data Warehouse Architecture
3Technology Landscape
4
• One of the fastest growing companies in Amsterdam
• 4 Mio customers – in the Netherlands, Belgium, France, Germany, No...
5The Challenge
Staging Data
Warehouse
External
Sources
Internal
Databases
Business
users &
analysts
• Designing the data m...
6Albelli‘s Mission
“ A few months ago I developed a vision. In that vision data
is democratised, meaning that each and eve...
7A possible Solution?
Staging Data
Warehouse
Internal
Databases
External
Sources
Business
users &
analysts
It would take m...
8Welcome to the new Solution!
Business users & Analysts
DV pulls the whole data into redshift now
• Automated
• Ability to...
9Status Quo & Next Steps
Basics are implemented
Plan to use real time data in the future
Get more data into the organizati...
10Marketing Use Case
Email Marketing
(mailchimp, Optivo,
Emarsys, experian, etc…)
Other Tools
(Logistics, price
comparison...
11Use Case Data Management Platform
Data sources
2nd party data
3rd party data
Build Audiences,
Analyze and Optimize
1st p...
12Use Case: Agile Data Management for Self Service BI
Providing Managed Self Service BI / Agile Data Bureau to business us...
US Office:
1355 Market Street, #488
San Francisco, CA 94103
German Office:
Katharinenstr. 15
04109 Leipzig, Germany
DataVi...
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
Big Data Analytics to Enhance Security
Next
Download to read offline and view in fullscreen.

0

Share

Download to read offline

Bde presentation dv

Download to read offline

Data access in a data driven economy: learn how Albelli created an agile data platform in several days.
Matthias Korn & Sander Hovestad

  • Be the first to like this

Bde presentation dv

  1. 1. DataVirtuality and Advanced Programs Data Access in a Data Driven Economy Learn how Albelli created an agile data platform in several days Matthias Korn | Head of Solution Engineering and Support matthias.korn@datavirtuality.com
  2. 2. 2Logical Data Warehouse Architecture
  3. 3. 3Technology Landscape
  4. 4. 4 • One of the fastest growing companies in Amsterdam • 4 Mio customers – in the Netherlands, Belgium, France, Germany, Norway and UK • Products: Photobooks, Wall Pictures, Photo Prints and Cards, Photo Calendars • All manufactured in Den Haag
  5. 5. 5The Challenge Staging Data Warehouse External Sources Internal Databases Business users & analysts • Designing the data model and developing the data import processes are very labor- intensive, time-consuming and costly. • They are also tailored to specific business needs, which means creating silos. • Silos put limitations on how we can query data. • Totally not flexible.
  6. 6. 6Albelli‘s Mission “ A few months ago I developed a vision. In that vision data is democratised, meaning that each and everyone in our company will have access to all of our data in one place. “ * Sjors Takes, Data Platform Engineer www.devopsdba.com | @devopsdba * With the according permission system
  7. 7. 7A possible Solution? Staging Data Warehouse Internal Databases External Sources Business users & analysts It would take months to set up processes to get the data from these sources and build reports and dashboards. Our business has to wait too long for information and when they have it, it’s too old and too little.
  8. 8. 8Welcome to the new Solution! Business users & Analysts DV pulls the whole data into redshift now • Automated • Ability to connect new datasources quickly • Have all data in one place • Looker is cloud based, good example of digitalization
  9. 9. 9Status Quo & Next Steps Basics are implemented Plan to use real time data in the future Get more data into the organization -> become data driven Enable Self service BI Have cross functional teams opposed to Analysts working on their own
  10. 10. 10Marketing Use Case Email Marketing (mailchimp, Optivo, Emarsys, experian, etc…) Other Tools (Logistics, price comparison, other tools) Analytic tools (Excel, Tableau, QlikView, PowerPivot, R, etc…) ERP/CRM (Navision, pixi, salesforce, etc…) Webshops (Magento, Oxid …) Online Marketing (Adwords, Bing Ads, Criteo, Trededoubler, Zanox, etc… ) Social Marketing (Facebook, Twitter, etc.) Web Analytics (Google Analytics, Webtrekk, Snowplow, AT internet…)
  11. 11. 11Use Case Data Management Platform Data sources 2nd party data 3rd party data Build Audiences, Analyze and Optimize 1st party data CSV FTP XML REST JSON Ad servingDataVirtuality 1. Collect 2. Manage & Structure 3. Activate 4. Analyze & Optimize SQL
  12. 12. 12Use Case: Agile Data Management for Self Service BI Providing Managed Self Service BI / Agile Data Bureau to business users IT provides access to data CRM ERP Cloud service Business models the data and provides them for self service usage „citizen integrator“ Self service BI Batch export Centralized Data modeling
  13. 13. US Office: 1355 Market Street, #488 San Francisco, CA 94103 German Office: Katharinenstr. 15 04109 Leipzig, Germany DataVirtuality Thinking Data Warehouse…Think Logical Many thanks to Sjors Takes for his input and Slides!

Data access in a data driven economy: learn how Albelli created an agile data platform in several days. Matthias Korn & Sander Hovestad

Views

Total views

339

On Slideshare

0

From embeds

0

Number of embeds

33

Actions

Downloads

7

Shares

0

Comments

0

Likes

0

×