BusinessIntelligence Group The BIG AWARD  2012                       3 WAYS TO                     DIFFERENTIATE          ...
HAVE A VOICEDitch the Boring Corporate Speak
HAVE A VOICE    Goal: Make it seem like a 1-1 conversation                                      • Define    your voice     ...
SHOW ME STATE OF MIND    A Picture Is Worth 1000 Words
SHOW ME STATE OF MIND        60 hours of video are uploaded every minute, or one        hour of video is uploaded to YouTu...
SHOW ME STATE OF MIND• Goal:    Show Your Value• Video   to pictures SHOW your story• Screenshares, webinars, webcam    de...
GET RECOGNIZEDReward Yourself, Your Company, Your Employees
GET RECOGNIZED    Get Third Party Validation    for your Organizations     1. Customer testimonials including        case ...
LET ME HEAR YOU!       +
LET ME HEAR YOU!• Audio/Video Testimonials  • Google Voice       to record (Free)  • Audacity   to Edit (Free)  • Video   ...
ANALYSTS• Industry Analysts   need to talk about someone!    • http://alltheanalysts.com/    • http://analystdirectory.bar...
BE POPULAR!•   Why Win Awards?                       •   Who Gives Out Awards?    •   Customers like to buy from          ...
BusinessIntelligence Group The BIG AWARD  2012                       3 WAYS TO                     DIFFERENTIATE          ...
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3 ways to differentiate your business

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In the uber-connected and ultra-competitive world we live in today, differentiation is the key to standing out. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to invest in you.

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3 ways to differentiate your business

  1. 1. BusinessIntelligence Group The BIG AWARD 2012 3 WAYS TO DIFFERENTIATE YOUR BUSINESS Business Intelligence Group www.BigAwards.org contact@bigawards.org
  2. 2. HAVE A VOICEDitch the Boring Corporate Speak
  3. 3. HAVE A VOICE Goal: Make it seem like a 1-1 conversation • Define your voice • Have a personality • Let your employees talk • Examples: 37signals.comRackspace features employee photos,names and their words. Rackspace.com
  4. 4. SHOW ME STATE OF MIND A Picture Is Worth 1000 Words
  5. 5. SHOW ME STATE OF MIND 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second. • Over 4 billion videos are viewed a day • Over 800 million unique users visit YouTube each month • Over 3 billion hours of video are watched each month on YouTube • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years • 70% of YouTube traffic comes from outside the US • YouTube is localized in 39 countries and across 54 languages • In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth
  6. 6. SHOW ME STATE OF MIND• Goal: Show Your Value• Video to pictures SHOW your story• Screenshares, webinars, webcam demos• Start with free tools, upgrade WHEN it is proven• Must haves: GoToMeeting ($30) or Join.Me (Free) and a GOOD webcam - Logitech c910 (under $100)
  7. 7. GET RECOGNIZEDReward Yourself, Your Company, Your Employees
  8. 8. GET RECOGNIZED Get Third Party Validation for your Organizations 1. Customer testimonials including case studies 2. External analyst assessments 3. Awards and recognition
  9. 9. LET ME HEAR YOU! +
  10. 10. LET ME HEAR YOU!• Audio/Video Testimonials • Google Voice to record (Free) • Audacity to Edit (Free) • Video tape and YouTube (Free)• Start a Podcast!
  11. 11. ANALYSTS• Industry Analysts need to talk about someone! • http://alltheanalysts.com/ • http://analystdirectory.barbarafrench.net/• Trade magazines• Trade shows• Bloggers
  12. 12. BE POPULAR!• Why Win Awards? • Who Gives Out Awards? • Customers like to buy from • The Stevies - StevieAwards.com WINNERS • BIG Awards - BIGAwards.org • Customers like to buy the BEST product • Chambers of Commerce • You have to be in it to win it. • Business Journals - BizJournals.com • Nominate early and often • Your Vendors
  13. 13. BusinessIntelligence Group The BIG AWARD 2012 3 WAYS TO DIFFERENTIATE YOUR BUSINESS Business Intelligence Group www.BigAwards.org contact@bigawards.org

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