1. APMP®
Accreditation Programme
Planning the Proposal Phase
Session 3: Storyboard Development
Planning the Proposal Phase
© APMP 2005 and Bid to Win Ltd 2010 Version: 0v9

2. Get your ideas organised
Using storyboarding to organise and
communicate ideas
Communicating your Plan
© APMP 2005 and Bid to Win Ltd 2011

3. Storyboard Development
• benefits and appropriate use of storyboarding
proposals
• design and complete simple storyboards
• brief contributors in the use of storyboards
Communicating your Plan
Syllabus Requirement

4. The Benefits of Storyboarding
Helps writers structure their thinking
Captures strategies
Communicates win themes
Enables horizontal and vertical reviews
Helps ensure compliance
Improves consistency of messages
Proposal Guide 243

5. Outline and storyboard must mesh
• Tender Instructions
• Evaluation Criteria
• Textual / Hierarchical
• Sequence / detail
Outline
Storyboard
• Big Picture
• Strategic &
competitive focus
• Visual / Contextual

6. Storyboards should link to
your Proposal Theme Statements
• Highlighting your Discriminators
Theme • Linking customer needs to
Statements: quantified benefits
• Linking those benefits to features
Can be • a concise sentence or paragraph
either • or a visual

7. Steal a trick from Hollywood:

8. Sequence the main ideas
then add detail
Horizontal Review:

9. Sequence the main ideas
then add detail
Horizontal Review:
Vertical Review:

10. Designing Storyboards
• Early, before Kick-off Meeting
Design • Appropriate to the experience of the users
• Appropriate to the proposal to be written
Storyboards (Q&A vs requirements style)
• To be applied by Volume, Section or whole proposal
• Section Headings
• Section Strategies/Themes
Create a • Management/Technical Approach
• Features and Benefits linked to customer needs
template • Risks
• Visuals

11. Briefing Storyboard Contributors
Set • Level of detail
expectations • Timescales
Create a • Give completed storyboard as
template an example
Tell them • how/where to get help

12. Example complex template:

13. A simpler template
Section Reference Title
Author Due Date
Main Purpose
Main Themes
Requirements
Main Body Outline
(Headings and Content)
Graphics to use
References / Proofs
Re-use / Boilerplate

14. Completing Storyboards
Proposal
Manager • before Kick-off Meeting
Proposal
Contributors • before beginning writing
Develop Theme
Develop Consider visuals
Statements,
Outline, first before text
second
14

15. Use storyboarding appropriately
Requirements Requirements
Style Style
New
Customer
Q&A Q&A
Impact of response style:
Style Style
 Q & A style
Requirements Requirements
Style Style
Existing  Requirements style
Customer
Q&A Q&A
Style Style
Existing New
Product/Service Product/Service

16. Mock-ups
• Mock-ups are
page for page
layouts of the
proposal
• Clearly visualise
the finished
document
• Detailed content
added iteratively
Proposal Guide 249

17. In summary:
• benefits and appropriate use of storyboarding
proposals
• design and complete simple storyboards
• brief contributors in the use of storyboards
Communicating your Plan
Syllabus Requirement

18. The Benefits of Storyboarding
Helps writers structure their thinking
Captures strategies
Communicates win themes
Enables horizontal and vertical reviews
Helps ensure compliance
Improves consistency of messages

19. Preparing for the eTorial
• No homework this
time!
• Instead try our quick
test on storyboard
design
http://www.proprofs.com/quiz-
school/story.php?title=storyboarding-quiz