Flipkart Business Development idea


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I have listed out some great features for Flipkart which can be used for improving Flipkart business

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Flipkart Business Development idea

  1. 1. TANDEM Business Analysis and Development Bhushanstarts@hotmail.com Bhushanstarts@hotmail.com
  2. 2. Here we Go…. • Discount Tags. • Cashpoints. • Flipkart Experience center • Track My Happiness. • Powerdeals. • Family Weekend. • Flipkart Festival. • Socialize. Bhushanstarts@hotmail.com
  3. 3. Discount Tags(Category) • “There’s a special category of customers who trade on the basis of ‘Discounts’. ” • Categorize the products on the basis of the discounts offered. Platinum (products with 60% and more discounts.) Gold (products with 30-60 discounts.) Silver (products with 0-30% discounts.) Bhushanstarts@hotmail.com
  4. 4. Cashpoints • A simple business step to attract customers and benefit business. • Provide efficient cashpoints to the customers on the basis of purchase. • Key points for the cashpoints algorithm. 1.Minimum benchmark for cashpoints is 500 pts i.e accumulation of Rs.250. 2.For accumulation 500 cashpoints, RS.500=Previous purchase *5% i.e. Cashpoints needs minimum purchase of Rs.5000 initially. 3.Cashpoints will not be accumulated against cashpoints benefitted products. Bhushanstarts@hotmail.com
  5. 5. Algorithm Previous Purchase * 5% = Cashpoints Cashpoints utilization or redemption = 20 % * new purchase Bhushanstarts@hotmail.com
  6. 6. Algorithm example Consider an example for explanation of algorithm. My initial purchase Flying Machine Jeans= Rs.2200 Cashpoints rewarded = 5% * purchase = 5% * 2200 =Rs.110(220 Cashpoints) So my next purchase for cashpoints redemption is Dirty Laundry Undergarment= 550/- Discount rewarded = 20/100*550=120 i.e. 110 (round off.) So, a minimum purchase of Rs.2750/- is required to get benefits of 110/- on next purchase i.e. Rs.550/-. The sum shopping amounts to Rs.2750 and discount of Rs.110 is a healthy trading. Bhushanstarts@hotmail.com
  7. 7. Flipkart Experience Center Consider an Example • Target City : Pune. • Source: Mobility Vehicle. • Being an active customer of online trading sites, I have noticed the best discounts Apparels. • Considering Pune and its FC Road , try targeting the customers by experiencing them the difference between Flipkart and local stores(i.e. price tag.). • The basic aim is to target District , Taluka and town level places and enlighten the people with the power of E- commerce (Flipkart ). Bhushanstarts@hotmail.com
  8. 8. Track my happiness(Category) • Bring out more info of the buyer and help them to buy more. • Buyer’s info  Date of Birth  Mark event Upcoming events i.e. wedding, party and lots more.  Brands you follow and we will best discount it .  Refer a friend and win more cashpoints. • Consider a Weeding Event, provide all essential recommendations in recommendations for customer in a special column “Track my happiness”. Bhushanstarts@hotmail.com
  9. 9. Powerdeals (section/category) “Combo offers, bulk deals, big purchase.” Eg. • Buy Levis strauss jeans and UCB Shirt and get pair of hanky free. Bhushanstarts@hotmail.com
  10. 10. Flipkart Festival • Months like June, Oct(pre-Diwali), Dec(pre-Christmas) can be Flipkart festival period. Bhushanstarts@hotmail.com
  11. 11. Family Weekend • Weekend of month or alternate month will be available as a family weekend. • Shop for 5 products or 30000 (whichever cost more) and get a surprise gift from Flipkart or claim your cashpoints instantly for a product of your choice. • The customer will only get any one of the benefits i.e. Cashpoints or surprise gift. Bhushanstarts@hotmail.com
  12. 12. Socialize “Like Flipkart , tweet @ Flipkart a lucky winner get cashpoints.” • Share your shopping experience (minimum 5 product experience) on Facebook Flipkart page, Twitter or on Flipkart official website and grab upto 2000 cashpoints(i.e. Rs . 1000) Better promotion, more buyers, better trade. Bhushanstarts@hotmail.com