Social media for job development

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The importance of relationships and how to use LinkedIn to develop jobs - starting with sharing information on your profile; the strategic use of keywords; engaging LinkedIn members by sharing knowledge; researching companies and people; and utilizing LinkedIn apps.

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Social media for job development

  1. 1. Social Media for Job DevelopmentBhupesh Shah, B.Sc., MBAApril 19th, 2012
  2. 2. “One recent study by NorthernIllinois University professors foundstudy participants could moreaccurately predict a candidateslikelihood to succeed in a particularjob by browsing their Facebookprofile than by evaluating detailedpersonality surveys.”“Facebook Beats Personality Tests for PredictingJob Success, NIU Management Professor Finds |NIU Today.” Web. 13 Apr. 2012.
  3. 3. Agenda What is Social Media Relationships are the and Why is it Key Important? Using Social Media to Googling Yourself Build Relationships Finding and Creating Job Opportunities
  4. 4. Agenda LinkedIn Profile and Being Proactive in Keywords your Search LinkedIn Apps Resources Q&A
  5. 5. Social Mediadriven byrelationshipsongoingengagement- usually not a one-shot dealusers value recommendations“Trust is the new black,” and it never goes outof style. (Craig Newmark, founder Craigslist)
  6. 6. onlinedegrees.com
  7. 7. RelationshipsFrom Lead Beyond: http://www.flickr.com/photos/32493043@N00/
  8. 8. GoogleGoogle Yourselfyourself!
  9. 9. Your networkFrom Noah Sussman: http://www.flickr.com/photos/thefangmonster/
  10. 10. Finding and Creating Job OpportunitiesFrom Dawn Huczek: http://www.flickr.com/photos/31064702@N05/
  11. 11. AppsFrom The Daring Librarian: http://www.flickr.com/photos/info_grrl/
  12. 12. 150 million+ members 5.1 million in Canada Almost 70% are between 25-54“Wayne Breitbarth’s Blog on Linkedin Tips - Power Formula for LinkedIn.” Web. 13 Apr. 2012.
  13. 13. Your LinkedIn profile is the gateway
  14. 14. Your Profile
  15. 15. What to share and why http://www.linkedin.com/ profile/public-profile-settings
  16. 16. Selecting keywords... What is theWhat keywords are repeatedly employermentioned for a given job title? looking for?Action verbs for resumesbut nouns for hiring Find 25-35Use LinkedIn skill search keywordsto find related skills
  17. 17. Most use 3-4 word key phrases 4 words 27.44% 3 words 5 words 24.81% 18.06% 2 words 6 words 7.47% 8.94% 1 word 7 words 3.83% 10 words 9 words 8 words 3.80% 2.46% 1.21% 1.97%“Keyword Count / Usage.” Web. 7 Mar. 2012.
  18. 18. Demonstrate your expertise on LinkedIn Answers
  19. 19. LinkedIn Follow Button
  20. 20. Research
  21. 21. Research
  22. 22. Research
  23. 23. Your LinkedIn Profile
  24. 24. Your LinkedIn Profile
  25. 25. Join Groups (including Alumni)
  26. 26. Statistics
  27. 27. Create and Participate in Polls
  28. 28. LinkedIn Apps inmaps resume builder signal swarm dropinFrom toprankonlinemarketing: http://www.flickr.com/photos/toprankblog/
  29. 29. http://inmaps.linkedinlabs.com
  30. 30. http://resume.linkedinlabs.com/
  31. 31. Signal…keep up with your network and trendshttp://www.linkedin.com/signal/
  32. 32. http://swarm.linkedinlabs.com/index.html
  33. 33. http://dropin.linkedinlabs.com/
  34. 34. Resources http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  35. 35. Resources http://www.youtube.com/watch?v=Ocp1MNpSkWs&hd=1 http://pinterest.com/pin/56154326573920334/ Find and Follow a http://youtu.be/jykqF-neZ2I Company on LinkedIn http://www.powerformula.net/Infographic-500w.png
  36. 36. Resources http://mashable.com/2012/02/05/ facebook-recruiting-infographic/ http://ethnicomm.com/blog/marketing/ what-is-social-media/
  37. 37. gplus.to/ethnicommtwitter.com/ethnicommfacebook.com/ethnicommlinkedin.com/in/bgshahslideshare.net/Bhupeshbhupesh.shah@senecacollege.ca416.720.1205

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