SlideShare a Scribd company logo
1 of 4
Download to read offline
Management Information Systems 
Case Study Analysis: THOMAS COOK WANTS TO DEVELOP NEW 
TOURS/PRODUCT 
Prepared by Bhooshan Kanani 
AGENDA 
1. Thomas Cook History 
2. Trends in Tourism 
3. Aspects to think for developing new tour/product 
4. References
Thomas Cook 
Thomas Cook Group plc is a British online/offline travel company created on 19 June, 2007 by 
the merger of Thomas Cook AG and MyTravel Group plc. At flotation on the London Stock 
Exchange 52% of the shares in the new company were held by the German mail order and 
department store corporation Arcandor (former owners of Thomas Cook AG) and 48% owned 
by the shareholders of MyTravel. On 9 June 2009 Arcandor filed for bankruptcy. 
Trends in tourism 
Foreign holidays becoming more of an aspiration as Indian society is being increasingly 
becoming driven by consumerism. With the rise in disposable incomes, the interest and 
willingness to spend in overseas travel has increased. 
Stability in tour-prices and increase in value-added offers such as “Holiday now, Pay Later”, 
“Take your Partner on Holiday Free”, Holiday Vouchers. 
Booming economy, affordable air-fare, better connectivity, prosperous middle class have 
together contributed to a large number of holiday seekers 
General Process in Tourism 
Reaching the 
customer 
Explaining the 
details 
Negotiating the 
terms 
Completion of 
customer 
formalities 
Reservations as 
per the needs 
Itinerary 
arrangements 
Journey to 
destination 
Walking the talk Return journey
Below are the various aspects which THOMAS COOK will look forward to think for starting the 
new product/ tour. 
1. Major Competitors details 
Cox and Kings: Established in India in 1978. Biggest asset for them: trust and comfort that 
clients have in it and have won several awards and recognitions. 
SOTC is the market leader with about 35% p.a. growth, distribution network of 130 sales 
outlets and about 3500 travel agents across India. 
2. Segmentation of Tourists 
3. Target Audience Segmentation
4. Current tour packages liked by the customer 
Offbeat destinations like the Amazon Forest, Guatemala, the Great Smoky Mountains, Coron Bay, 
Puerto Morelos etc. 
Cost-effective tour packages with focus on ‘Back to Nature’ 
5. Advertisement and Promotion plan 
Promotion of destination and segment based campaigns by writing articles in tourism 
magazines, journals and newspapers like Go World, NatGeo Traveller, etc. 
Publish testimonials of happy customers on websites 
6. Value added packages and allied services for customers. 
Buzz marketing through celebrity tie-ups. Celebrities will be offered luxury travel packages and 
encouraged to promote the services 
User friendly website by providing information about related destinations and related service 
providers to the customers. 
Design and promote packages for non-users by providing them facilities of easy finance. 
Design special aspiration boosting packages for the habitual travelers 
7. Cross training of employees 
Senior leader to lead the new tour 
Training to be developed for new service 
More sales force for promoting the new tour 
References 
 http://en.wikipedia.org/wiki/Thomas_Cook_Group 
 http://inventorspot.com/articles/new_ad_campaign_highlights_reliability_15649 
 http://adsoftheworld.com/files/cox%20n%20kinga%201.jpg 
 http://www.indiaprwire.com/pressrelease/travel/2009083132685.htm

More Related Content

Similar to Thomas cook to develop new tours product.

Yukon Marketing Strategy 2013-2016
Yukon Marketing Strategy 2013-2016 Yukon Marketing Strategy 2013-2016
Yukon Marketing Strategy 2013-2016 David Vicent
 
(Glencoe Marketing Series I II. Hospitality and Tourism .docx
 (Glencoe Marketing Series I II. Hospitality and Tourism   .docx (Glencoe Marketing Series I II. Hospitality and Tourism   .docx
(Glencoe Marketing Series I II. Hospitality and Tourism .docxjoyjonna282
 
Tour operator assignment sumant
Tour operator assignment sumantTour operator assignment sumant
Tour operator assignment sumantsumantraa
 
Insignia Tourism Services Marketing
Insignia Tourism Services MarketingInsignia Tourism Services Marketing
Insignia Tourism Services MarketingShahzad Khan
 
The future of_luxury_travel_report
The future of_luxury_travel_reportThe future of_luxury_travel_report
The future of_luxury_travel_reportGabriela Otto
 
The future of luxury travel
The future of luxury travelThe future of luxury travel
The future of luxury travelMarinet Ltd
 
LMG UK Travel-intro-v3.02-low
LMG UK Travel-intro-v3.02-lowLMG UK Travel-intro-v3.02-low
LMG UK Travel-intro-v3.02-lowvmarkillie
 
Niche tourism and digital marketing
Niche tourism and digital marketingNiche tourism and digital marketing
Niche tourism and digital marketingMarinet Ltd
 
Brandstrategyforcoxkings1 100129082018-phpapp01
Brandstrategyforcoxkings1 100129082018-phpapp01Brandstrategyforcoxkings1 100129082018-phpapp01
Brandstrategyforcoxkings1 100129082018-phpapp01Neelam Verma
 
Loyalty and subscription in Travel & Hospitality
Loyalty and subscription in Travel & HospitalityLoyalty and subscription in Travel & Hospitality
Loyalty and subscription in Travel & HospitalityI Meet Hotel
 
Dana Potočková, Living the Story
Dana Potočková, Living the StoryDana Potočková, Living the Story
Dana Potočková, Living the StoryCPMV, o. s.
 
Travel Trends Report 2019
Travel Trends Report 2019Travel Trends Report 2019
Travel Trends Report 2019David Mora
 
Potovalni trendi Trekksoft 2019
Potovalni trendi Trekksoft 2019Potovalni trendi Trekksoft 2019
Potovalni trendi Trekksoft 2019nasborjac
 
Key trends defining the future of luxury
Key trends defining the future of luxuryKey trends defining the future of luxury
Key trends defining the future of luxuryLighthouse
 
Understanding different types of tour operator industry
Understanding different types of tour operator industryUnderstanding different types of tour operator industry
Understanding different types of tour operator industryInstant Assignment Help UAE
 
Transportation and travel management 9
Transportation and travel management 9Transportation and travel management 9
Transportation and travel management 9Cynthia Islam
 
Destination Canada's Experience Toolkit
Destination Canada's Experience ToolkitDestination Canada's Experience Toolkit
Destination Canada's Experience ToolkitTourism Cafe Canada
 

Similar to Thomas cook to develop new tours product. (20)

Yukon Marketing Strategy 2013-2016
Yukon Marketing Strategy 2013-2016 Yukon Marketing Strategy 2013-2016
Yukon Marketing Strategy 2013-2016
 
Thomas cook
Thomas cookThomas cook
Thomas cook
 
(Glencoe Marketing Series I II. Hospitality and Tourism .docx
 (Glencoe Marketing Series I II. Hospitality and Tourism   .docx (Glencoe Marketing Series I II. Hospitality and Tourism   .docx
(Glencoe Marketing Series I II. Hospitality and Tourism .docx
 
Tour operator assignment sumant
Tour operator assignment sumantTour operator assignment sumant
Tour operator assignment sumant
 
Insignia Tourism Services Marketing
Insignia Tourism Services MarketingInsignia Tourism Services Marketing
Insignia Tourism Services Marketing
 
The future of_luxury_travel_report
The future of_luxury_travel_reportThe future of_luxury_travel_report
The future of_luxury_travel_report
 
The future of luxury travel
The future of luxury travelThe future of luxury travel
The future of luxury travel
 
LMG UK Travel-intro-v3.02-low
LMG UK Travel-intro-v3.02-lowLMG UK Travel-intro-v3.02-low
LMG UK Travel-intro-v3.02-low
 
Niche tourism and digital marketing
Niche tourism and digital marketingNiche tourism and digital marketing
Niche tourism and digital marketing
 
MarketingPlan
MarketingPlanMarketingPlan
MarketingPlan
 
Case study no 1
Case study no 1Case study no 1
Case study no 1
 
Brandstrategyforcoxkings1 100129082018-phpapp01
Brandstrategyforcoxkings1 100129082018-phpapp01Brandstrategyforcoxkings1 100129082018-phpapp01
Brandstrategyforcoxkings1 100129082018-phpapp01
 
Loyalty and subscription in Travel & Hospitality
Loyalty and subscription in Travel & HospitalityLoyalty and subscription in Travel & Hospitality
Loyalty and subscription in Travel & Hospitality
 
Dana Potočková, Living the Story
Dana Potočková, Living the StoryDana Potočková, Living the Story
Dana Potočková, Living the Story
 
Travel Trends Report 2019
Travel Trends Report 2019Travel Trends Report 2019
Travel Trends Report 2019
 
Potovalni trendi Trekksoft 2019
Potovalni trendi Trekksoft 2019Potovalni trendi Trekksoft 2019
Potovalni trendi Trekksoft 2019
 
Key trends defining the future of luxury
Key trends defining the future of luxuryKey trends defining the future of luxury
Key trends defining the future of luxury
 
Understanding different types of tour operator industry
Understanding different types of tour operator industryUnderstanding different types of tour operator industry
Understanding different types of tour operator industry
 
Transportation and travel management 9
Transportation and travel management 9Transportation and travel management 9
Transportation and travel management 9
 
Destination Canada's Experience Toolkit
Destination Canada's Experience ToolkitDestination Canada's Experience Toolkit
Destination Canada's Experience Toolkit
 

More from Bhooshan Kanani

Import and Export laws for UK
Import and Export laws for UKImport and Export laws for UK
Import and Export laws for UKBhooshan Kanani
 
Financial Market of China
Financial Market of ChinaFinancial Market of China
Financial Market of ChinaBhooshan Kanani
 
Capital Budgeting and Leverages
Capital Budgeting and LeveragesCapital Budgeting and Leverages
Capital Budgeting and LeveragesBhooshan Kanani
 
Globalization of komatsu
Globalization of komatsuGlobalization of komatsu
Globalization of komatsuBhooshan Kanani
 
Pricing strategy of Indigo airlines
Pricing strategy of  Indigo airlinesPricing strategy of  Indigo airlines
Pricing strategy of Indigo airlinesBhooshan Kanani
 
Case study on Power of Communication by movie - Ek ruka hua faisla
Case study on Power of Communication by movie -  Ek ruka hua faislaCase study on Power of Communication by movie -  Ek ruka hua faisla
Case study on Power of Communication by movie - Ek ruka hua faislaBhooshan Kanani
 
Organizational research case
Organizational research caseOrganizational research case
Organizational research caseBhooshan Kanani
 
Agricultural sector in Indian economy
Agricultural sector in Indian economyAgricultural sector in Indian economy
Agricultural sector in Indian economyBhooshan Kanani
 
Indian economy - Road ahead
Indian economy - Road aheadIndian economy - Road ahead
Indian economy - Road aheadBhooshan Kanani
 

More from Bhooshan Kanani (11)

Import and Export laws for UK
Import and Export laws for UKImport and Export laws for UK
Import and Export laws for UK
 
Financial Market of China
Financial Market of ChinaFinancial Market of China
Financial Market of China
 
Capital Budgeting and Leverages
Capital Budgeting and LeveragesCapital Budgeting and Leverages
Capital Budgeting and Leverages
 
Globalization of komatsu
Globalization of komatsuGlobalization of komatsu
Globalization of komatsu
 
Email branding
Email brandingEmail branding
Email branding
 
Pricing strategy of Indigo airlines
Pricing strategy of  Indigo airlinesPricing strategy of  Indigo airlines
Pricing strategy of Indigo airlines
 
Case study on Power of Communication by movie - Ek ruka hua faisla
Case study on Power of Communication by movie -  Ek ruka hua faislaCase study on Power of Communication by movie -  Ek ruka hua faisla
Case study on Power of Communication by movie - Ek ruka hua faisla
 
Caterpillar casestudy
Caterpillar casestudyCaterpillar casestudy
Caterpillar casestudy
 
Organizational research case
Organizational research caseOrganizational research case
Organizational research case
 
Agricultural sector in Indian economy
Agricultural sector in Indian economyAgricultural sector in Indian economy
Agricultural sector in Indian economy
 
Indian economy - Road ahead
Indian economy - Road aheadIndian economy - Road ahead
Indian economy - Road ahead
 

Recently uploaded

Paul Dobryden In Media Res Media Component
Paul Dobryden In Media Res Media ComponentPaul Dobryden In Media Res Media Component
Paul Dobryden In Media Res Media ComponentInMediaRes1
 
Supply agency market - aiming high 2.pdf
Supply agency market - aiming high 2.pdfSupply agency market - aiming high 2.pdf
Supply agency market - aiming high 2.pdftomeskell101
 
Transdisciplinary Pathways for Urban Resilience [Work in Progress].pptx
Transdisciplinary Pathways for Urban Resilience [Work in Progress].pptxTransdisciplinary Pathways for Urban Resilience [Work in Progress].pptx
Transdisciplinary Pathways for Urban Resilience [Work in Progress].pptxinfo924062
 
Sarah Lahm In Media Res Media Component
Sarah Lahm  In Media Res Media ComponentSarah Lahm  In Media Res Media Component
Sarah Lahm In Media Res Media ComponentInMediaRes1
 
647291105-Ppt-Arts-10-4th-Quarter-1.pdfi
647291105-Ppt-Arts-10-4th-Quarter-1.pdfi647291105-Ppt-Arts-10-4th-Quarter-1.pdfi
647291105-Ppt-Arts-10-4th-Quarter-1.pdfijoemmbrillantes
 
Sulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their usesSulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their usesVijayaLaxmi84
 
How to create _name_search function in odoo 17
How to create _name_search function in odoo 17How to create _name_search function in odoo 17
How to create _name_search function in odoo 17Celine George
 
The Shop Floor Overview in the Odoo 17 ERP
The Shop Floor Overview in the Odoo 17 ERPThe Shop Floor Overview in the Odoo 17 ERP
The Shop Floor Overview in the Odoo 17 ERPCeline George
 
Self directed Learning - SDL, introduction to SDL
Self directed Learning - SDL, introduction to SDLSelf directed Learning - SDL, introduction to SDL
Self directed Learning - SDL, introduction to SDLspmdoc
 
Views in Odoo 17 - Kanban View in odoo 17
Views in Odoo 17 - Kanban View  in odoo 17Views in Odoo 17 - Kanban View  in odoo 17
Views in Odoo 17 - Kanban View in odoo 17Celine George
 
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...Nguyen Thanh Tu Collection
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research DiscourseAnita GoswamiGiri
 
DiskStorage_BasicFileStructuresandHashing.pdf
DiskStorage_BasicFileStructuresandHashing.pdfDiskStorage_BasicFileStructuresandHashing.pdf
DiskStorage_BasicFileStructuresandHashing.pdfChristalin Nelson
 
CLASSIFICATION OF ANTI - CANCER DRUGS.pptx
CLASSIFICATION OF ANTI - CANCER DRUGS.pptxCLASSIFICATION OF ANTI - CANCER DRUGS.pptx
CLASSIFICATION OF ANTI - CANCER DRUGS.pptxAnupam32727
 
4.9.24 Social Capital and Social Exclusion.pptx
4.9.24 Social Capital and Social Exclusion.pptx4.9.24 Social Capital and Social Exclusion.pptx
4.9.24 Social Capital and Social Exclusion.pptxmary850239
 
Jason Potel In Media Res Media Component
Jason Potel In Media Res Media ComponentJason Potel In Media Res Media Component
Jason Potel In Media Res Media ComponentInMediaRes1
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...Nguyen Thanh Tu Collection
 
LEVERAGING SYNERGISM INDUSTRY-ACADEMIA PARTNERSHIP FOR IMPLEMENTATION OF NAT...
LEVERAGING SYNERGISM INDUSTRY-ACADEMIA PARTNERSHIP FOR IMPLEMENTATION OF  NAT...LEVERAGING SYNERGISM INDUSTRY-ACADEMIA PARTNERSHIP FOR IMPLEMENTATION OF  NAT...
LEVERAGING SYNERGISM INDUSTRY-ACADEMIA PARTNERSHIP FOR IMPLEMENTATION OF NAT...pragatimahajan3
 
Shark introduction Morphology and its behaviour characteristics
Shark introduction Morphology and its behaviour characteristicsShark introduction Morphology and its behaviour characteristics
Shark introduction Morphology and its behaviour characteristicsArubSultan
 

Recently uploaded (20)

Paul Dobryden In Media Res Media Component
Paul Dobryden In Media Res Media ComponentPaul Dobryden In Media Res Media Component
Paul Dobryden In Media Res Media Component
 
Supply agency market - aiming high 2.pdf
Supply agency market - aiming high 2.pdfSupply agency market - aiming high 2.pdf
Supply agency market - aiming high 2.pdf
 
Transdisciplinary Pathways for Urban Resilience [Work in Progress].pptx
Transdisciplinary Pathways for Urban Resilience [Work in Progress].pptxTransdisciplinary Pathways for Urban Resilience [Work in Progress].pptx
Transdisciplinary Pathways for Urban Resilience [Work in Progress].pptx
 
Sarah Lahm In Media Res Media Component
Sarah Lahm  In Media Res Media ComponentSarah Lahm  In Media Res Media Component
Sarah Lahm In Media Res Media Component
 
647291105-Ppt-Arts-10-4th-Quarter-1.pdfi
647291105-Ppt-Arts-10-4th-Quarter-1.pdfi647291105-Ppt-Arts-10-4th-Quarter-1.pdfi
647291105-Ppt-Arts-10-4th-Quarter-1.pdfi
 
Sulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their usesSulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their uses
 
How to create _name_search function in odoo 17
How to create _name_search function in odoo 17How to create _name_search function in odoo 17
How to create _name_search function in odoo 17
 
The Shop Floor Overview in the Odoo 17 ERP
The Shop Floor Overview in the Odoo 17 ERPThe Shop Floor Overview in the Odoo 17 ERP
The Shop Floor Overview in the Odoo 17 ERP
 
Self directed Learning - SDL, introduction to SDL
Self directed Learning - SDL, introduction to SDLSelf directed Learning - SDL, introduction to SDL
Self directed Learning - SDL, introduction to SDL
 
Views in Odoo 17 - Kanban View in odoo 17
Views in Odoo 17 - Kanban View  in odoo 17Views in Odoo 17 - Kanban View  in odoo 17
Views in Odoo 17 - Kanban View in odoo 17
 
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research Discourse
 
DiskStorage_BasicFileStructuresandHashing.pdf
DiskStorage_BasicFileStructuresandHashing.pdfDiskStorage_BasicFileStructuresandHashing.pdf
DiskStorage_BasicFileStructuresandHashing.pdf
 
CLASSIFICATION OF ANTI - CANCER DRUGS.pptx
CLASSIFICATION OF ANTI - CANCER DRUGS.pptxCLASSIFICATION OF ANTI - CANCER DRUGS.pptx
CLASSIFICATION OF ANTI - CANCER DRUGS.pptx
 
4.9.24 Social Capital and Social Exclusion.pptx
4.9.24 Social Capital and Social Exclusion.pptx4.9.24 Social Capital and Social Exclusion.pptx
4.9.24 Social Capital and Social Exclusion.pptx
 
Jason Potel In Media Res Media Component
Jason Potel In Media Res Media ComponentJason Potel In Media Res Media Component
Jason Potel In Media Res Media Component
 
CARNAVAL COM MAGIA E EUFORIA _
CARNAVAL COM MAGIA E EUFORIA            _CARNAVAL COM MAGIA E EUFORIA            _
CARNAVAL COM MAGIA E EUFORIA _
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
 
LEVERAGING SYNERGISM INDUSTRY-ACADEMIA PARTNERSHIP FOR IMPLEMENTATION OF NAT...
LEVERAGING SYNERGISM INDUSTRY-ACADEMIA PARTNERSHIP FOR IMPLEMENTATION OF  NAT...LEVERAGING SYNERGISM INDUSTRY-ACADEMIA PARTNERSHIP FOR IMPLEMENTATION OF  NAT...
LEVERAGING SYNERGISM INDUSTRY-ACADEMIA PARTNERSHIP FOR IMPLEMENTATION OF NAT...
 
Shark introduction Morphology and its behaviour characteristics
Shark introduction Morphology and its behaviour characteristicsShark introduction Morphology and its behaviour characteristics
Shark introduction Morphology and its behaviour characteristics
 

Thomas cook to develop new tours product.

  • 1. Management Information Systems Case Study Analysis: THOMAS COOK WANTS TO DEVELOP NEW TOURS/PRODUCT Prepared by Bhooshan Kanani AGENDA 1. Thomas Cook History 2. Trends in Tourism 3. Aspects to think for developing new tour/product 4. References
  • 2. Thomas Cook Thomas Cook Group plc is a British online/offline travel company created on 19 June, 2007 by the merger of Thomas Cook AG and MyTravel Group plc. At flotation on the London Stock Exchange 52% of the shares in the new company were held by the German mail order and department store corporation Arcandor (former owners of Thomas Cook AG) and 48% owned by the shareholders of MyTravel. On 9 June 2009 Arcandor filed for bankruptcy. Trends in tourism Foreign holidays becoming more of an aspiration as Indian society is being increasingly becoming driven by consumerism. With the rise in disposable incomes, the interest and willingness to spend in overseas travel has increased. Stability in tour-prices and increase in value-added offers such as “Holiday now, Pay Later”, “Take your Partner on Holiday Free”, Holiday Vouchers. Booming economy, affordable air-fare, better connectivity, prosperous middle class have together contributed to a large number of holiday seekers General Process in Tourism Reaching the customer Explaining the details Negotiating the terms Completion of customer formalities Reservations as per the needs Itinerary arrangements Journey to destination Walking the talk Return journey
  • 3. Below are the various aspects which THOMAS COOK will look forward to think for starting the new product/ tour. 1. Major Competitors details Cox and Kings: Established in India in 1978. Biggest asset for them: trust and comfort that clients have in it and have won several awards and recognitions. SOTC is the market leader with about 35% p.a. growth, distribution network of 130 sales outlets and about 3500 travel agents across India. 2. Segmentation of Tourists 3. Target Audience Segmentation
  • 4. 4. Current tour packages liked by the customer Offbeat destinations like the Amazon Forest, Guatemala, the Great Smoky Mountains, Coron Bay, Puerto Morelos etc. Cost-effective tour packages with focus on ‘Back to Nature’ 5. Advertisement and Promotion plan Promotion of destination and segment based campaigns by writing articles in tourism magazines, journals and newspapers like Go World, NatGeo Traveller, etc. Publish testimonials of happy customers on websites 6. Value added packages and allied services for customers. Buzz marketing through celebrity tie-ups. Celebrities will be offered luxury travel packages and encouraged to promote the services User friendly website by providing information about related destinations and related service providers to the customers. Design and promote packages for non-users by providing them facilities of easy finance. Design special aspiration boosting packages for the habitual travelers 7. Cross training of employees Senior leader to lead the new tour Training to be developed for new service More sales force for promoting the new tour References  http://en.wikipedia.org/wiki/Thomas_Cook_Group  http://inventorspot.com/articles/new_ad_campaign_highlights_reliability_15649  http://adsoftheworld.com/files/cox%20n%20kinga%201.jpg  http://www.indiaprwire.com/pressrelease/travel/2009083132685.htm