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Traverse Research n' Consulting


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We are a “One-Stop Shop” boutique market research firm providing a strong research arm to its clients globally
To support your initiatives closely with a goal of pushing the envelope of exploring business horizons, we at Traverse Research n’ Consulting offer the most comprehensive raft of measures on the Web- be it giving access to full range of updated in-depth insights on industries,businesses,products and market trends or working with you in synergy to provide thoroughly researched , well-informed and customized solutions to complement various functional work streams like management, training, transition, marketing, rolling out of fresh setups and other technical knowledge processes. Step upped productivity, product upgrades based on market analysis, dynamic work culture across the length and breadth, efficient maneuvering, freed up management time,sharpened leadership skills, new capabilities for the organization, robust industry practices - these are few of the sustained benefits we help our clients to achieve.

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Traverse Research n' Consulting

  2. 2. We are a “One-Stop Shop” boutique market research company providing a strong research arm to its clients globally. Our intimate knowledge of the markets where you do business means we provide an invaluable local perspective. Our mission is to provide HIGH QUALITY and COST EFFECTIVE market research solutions to businesses worldwide by adding value to their business thus creating a strong bank of satisfied clients on the way Our strength lies in extensive domain knowledge and in-depth research expertise to deliver accurate and incisive market insights. The company uses its strong network to gather insights and market trends from across the country and globe. As a result we are able to deliver quality data along with timely delivery and simultaneously being cost effective Traverse Research n’ Consulting is a fast growing Market Research company with its corporate office in New Delhi, India. WHO WE ARE?
  3. 3. Market Research Insights & Consulting •Primary Research •Qualitative •Quantitative •Secondary Research Data Collection Services • Field Data Collection •Depth Interviews •CATI/Online •Focus Group Data Analysis Solutions •Survey Programming •Data Processing •Data Analysis •Report Writing WHAT WE DO?
  4. 4. Automotive Consumer FMCG Travel & Leisure Finance Energy & Utilities Political & Social Technology Healthcare Media INDUSTRY FOCUS
  5. 5. • Concept | Product Testing • Post Launch Evaluations • Retail | Channel Audits • Stakeholders Satisfaction Measurement • Mystery Shopping • Market Sizing and Opportunity Assessment • Media & Web Habit Assessment • 360 Degree Profiling And Segmentation • Usage & Attitude Studies • Buying Behavior and Purchase Dynamics • Brand Health Monitoring & Measurement • Brand Equity & Positioning • Brand | Product Development studies • Competition Benchmarking • Evaluation of Promotion Schemes| Incentives • Brand Perception Audits • Campaign Evaluation, Ad Pre and Post Tests • Product Penetration Study • Pricing Strategy We believe in working with our clients for arriving at most suitable methodology and customized solutions for addressing their business problems OUR OFFERINGS
  6. 6. CATI Language Support – English , Chinese, Japanese, French, German, Arabic, Philippines , Spanish, India (Native) Field Coverage - PAN India , UAE, APAC OUR REACH
  7. 7. Research request Client enters request as per agreed template and emails to us. 1 Acknowledgement email confirmation of receipt 2 Timeline and Scope Confirmation Project manager confirms/discussed scope and deadlines 3 Team Engagement Create a team to deliver on the project 4 Client Collaboration Research team takes clarifications, if required and confirms availability/non- availability of requested information 5 Solution Delivery Research team returns email with end product 6 Feedback Form Monthly feedback forms sent to clients for process/quality improvement through the CEO 7 Research team Research manager Global Client Research request1 Acknowledgement2 Timeline and Scope Confirmation3 Team Engagement4 Client Collaboration5 Solution Delivery6 Feedback Form7 OUR DELIVERY PROCESS
  8. 8. Respondent appointments are sought by interviewer on the spot based on respondents’ convenience. In case to case basis; appointments are taken over the phone basis respondents’ availability and consensus to be a part of research study Mock Interviews are conducted in order to make the interviewers familiar with the actual situation Special emphasis is laid on capturing open ended responses For better quality, respondent’s are given a separate copy of the stimulus or show cards while capturing aided responses All interviewers are carefully chosen based on their previous experience on similar studies as well as their interpersonal skills All Interviewers are thoroughly briefed by the research team post finalization of the field stimulus including questionnaire regarding project requirements and quality norms QUALITY CHECKS (PRE-LAUNCH)
  9. 9. Accompaniments  Field Supervisor accompany every interviewer for certain number of interviews on daily basis  Research or Field Management also does random accompaniments as per the project requirements Scrutiny  As per norms, Field Supervisors scrutinizes all the completed questionnaires & also ensures the quality & relevance of responses  Field Supervisors back check 20-25% of the total sample size either physically or telephonically  All back checks happen within three days of conducting the interview  Research Managers and Field Management also back check 2-5% of the total sample size on certain key parameters Respondent Back Checks Back Checks by Management Team QUALITY CHECKS (POST-LAUNCH)
  10. 10. >>> THE TEAM Anupam Sen, Founding Partner & Director- Marketing Anupam comes from a marketing and sales background and has worked in multiple strategy and management roles as well. As Director – Marketing, he is responsible at the overall marketing and sales activities in the company. His experience includes working for clients in the Automotive and Healthcare sector and he has also worked extensively on projects for NGO’s. Anupam has had the opportunity of working for firms such as Bharti Airtel, Wipro, Evalueserve, Tecnova India and was also the founding partner of a technology start-up.
  11. 11. Bhoorender Panwar, Co- Founder & Director- Client Services With more than 12 years of industry experience, Bhoorender is responsible for overall execution along with client servicing and business development. His core expertise lies in Client Servicing & Project Execution. He believes in keeping the client's business objective as center focus and is leader who believes in providing quality to any work his team undertakes. Worked on several global projects during his tenure with some known brands like Market Xcel Data Matrix -Singapore, Forrester Research , Majestic Market Research, NIIT Ltd, along with startups at a management role. >>> THE TEAM
  12. 12. Indrani Pathak, Senior Manager – Sales With over 12 years of experience in sales and business development, across both international and domestic markets for consultative services, Indrani is known as a client advocate. Industrious, diligent and flexible by nature, she has also worked with start-ups like Lucintel to fortune 500 companies like NIIT, Kaplan India, VCustomer at managerial roles. >>> THE TEAM
  13. 13. >>> THE TEAM Shipra Sanganeria, Research Head- Data Analysis With an overall experience of 9 years, she has a proven ability to draw on strong analytical and problem solving abilities to develop and effectively communicate insightful recommendations. She has a strong hand in tracking markets across segments, with strong insight, experience and expertise in applying relevant research methodologies. Her strong reasoning abilities allow her to approach and handle research problems logically. Also, her flair for understanding the consumer psyche combine to make her adept in the Qualitative research warfare. An assiduous individual by nature, she leaves no stone unturned to ensure that the quality and level of her work end up in delighting the client. Shipra has had stint’s with brands such as Koncept Analytics, Springboard Research (Now Forrester), HDFC Standard Life, Mindfire Solution.
  14. 14. >>> THE TEAM Farhath Unnisa, Senior Researcher- Qualitative Farhath is an enthusiastic, ambitious and market research professional who has a proven track record of achieving results in highly competitive environments with over 9 years of experience transforming consumer data into meaningful and actionable insights. Proven ability to draw on strong analytical and problem solving abilities to develop and effectively communicate insightful recommendations. Substantial international experience and expertise in applying relevant qualitative research methods. She ensures that she approaches research with an analytical mind. Her expertise of moderation and interviewing is across various types of studies exploratory studies, concept/product evaluation, usage and attitudes, communication evaluation, segmentation studies, need gap assessment studies.
  15. 15. >>> THE TEAM Ishika Manglani, Consultant (Mumbai) Ishika brings an element of passion into her work. Her zeal and high involvement in any task assigned to her is what sets her apart from other researchers. Her interactive moderating style combined with her focus enables her to maintain a rapport while exploring various avenues of information needs, keeping in mind the research objects. She is awarded with a Bachelors in Psychology and Masters in Marketing. She is a qualitative researcher and communication specialist with over 12 years of experience and showed signs of independence and accountability quite early in her career. Her vast experience and adaptability, allow her to research in unusual situations as well. Her core competencies consists of shopper research, ethnography , concept development and testing, new product development, creative development research, need segmentation research, exploratory studies and brand equity understanding. Making new friends and meeting new people is a way with Ishika. A good sense of humor, cheerfulness and a sense of confidence are some of her traits.
  16. 16. >>> THE TEAM Irene Unger, Consultant (Mumbai) Irene is an active and patient listener and keen observation constitutes her key strength. She is result oriented and has strong work ethics. She has been associated with Traverse since 6 months. A pro- active individual who enjoys travelling and challenging herself by moving out of her comfort zone. This has exposed her to new dimensions of human life which bring her unique consumer insights. Her degree in Marketing ensures that she approaches a research with an analytical mind. Proven abilities in executing various research projects such as concept study, product tests, market pulse, brand health amongst the others. Vast experience in conducting group discussions, in- depth interviews, triads, group discussions, workshops, in-home placements, psychographic profiling and ethnographic studies. Equipped with excellent communication skill, she is able to make her thoughts come clear in a crisp and succinct manner. Her natural curiosity and thirst for knowledge, makes her a very informed researcher. Irene stays in Mumbai with her siblings and likes listening to soft music in her free time.
  17. 17. Project Name Objective Respondent Title Geography Type Of Interview Mode ICU Medication To gather opinions on ICU medication Anesthesiologist, Cardiologist, Intensivists US Quantitative CATI Wellness Study To obtain the General Practitioner’s opinion on the role it can play in helping general population maintain a healthy lifestyle. In addition, capture the key features of health programs being currently used or would like to be utilized for the same Physicians, HR Heads India Qualitative CATI Invasive Surgery To obtain an opinion from physicians who have experience in performing Invasive surgery and have the technical knowhow of surgical devices. The aim was to understand the decision making process of physicians when it comes to purchasing surgical supplies, instruments and drugs, etc Healthcare specialists in various domains such as Oncology, Haematology, Orthopedic, urology, laparoscopy, endocrinology Canada, Brazil, Japan, UK Quantitative Web CATI Medical Devices Study To understand the opinion on the major suppliers of medical systems Oncologists, Radiologists, Cardiologists, Hospital C- level managers heads of ICU India Quantitative CATI CASE STUDIES-- PHARMA
  18. 18. Singapore software or manage the Respondent Sample constitutes of Chief information Officer (CIO), Head - IT, Vice President - IT, Senior Vice President-IT, Executive Vice president-IT, Director – IT, General Manager - IT, Manager-IT Project Name Objective Respondent Title Geography Type Of Interview Mode IT Brand Tracker Study To measure and track business awareness and preferences among the top decision makers for business software Strategic Level Officials like CIO, CTO, CISO or VP- IT. Operations as well as those responsible for actual execution of the IT objectives such as software- backup, security, storage, database, server applications etc. US, UK, Australia, Quantitative CATI Application Quality Management Study With regard to application functionality, performance and/or security of Automated Software Testing Tools The respondents who test software testing process like Software Tester, QA Director, QA Manager, CIO, CTO etc. India, US, UK Qualitative CATI Cloud Computing Study To measure the scope and understanding of IT professional in regards to Cloud Computing UK, US Quantitative CATI Customer Satisfaction Survey To measure and track business awareness and preferences for specific brands Consumers using different brands of mobile phones India India Quantitative CATI CASE STUDIES-- IT
  19. 19. CASE STUDIES-- Automotive Project Name Objective Respondent Title Geography Type of Interview Mode Measuring Vehicle Performance Survey To measure vehicle performance on various parameters of Vehicle Quality to identify gaps in the deliveries on each parameter Vehicle Owners India- Delhi, Mumbai, Bangalore, Chennai, Kolkata Qualitative Face to Face Customer Satisfaction Survey To measure consumer satisfaction on a multitude of parameters ranging from perceived value of the brand, quality of the product, the services provided and interaction with the brand Figure out need gaps which on being addressed would ensure high customer loyalty and retention Owners of the car who are regular users of the vehicle and have personal experience regarding the vehicle. India- Delhi, Mumbai, Bangalore, Chennai, Kolkata Quantitative Face to Face Brand Image Study Mapping Brand Image and Perception and measuring impact of Name change on the brand value 160 Retailers - Multi brand outlets , 240 consumers – on the basis of car segments the group fell under 4 broad segments Multi Country Qualitative Face to Face Need Gap Assessment Cum Positioning Development To seek an understanding about the sound logo in combination with current communication, differentiation analysis of the sound logo’s impact on the XXX brand image and further exploring the impact & acceptance level of the target audience basis the visuals & the audio Males ( Age: 30- 59 years) / regular users of premium cars / 50% private customers & 50% representing religious groups Age of cars: 0-4 years Riyadh & Saudi Arabia Qualitative 03- Focus Group Discussion, 121 In- depth Interviews
  20. 20. in Bihar Project Name Objective Respondent Title Geography Type Of Interview Mode Multi-country IDIs To understand the travel patterns of residents/tourists traveling to India and other countries HNI/Business travelers/Leisure/Students UK/ANZ/UAE Qualitative Face-to-Face Multi-country PAPI To understand the travel patterns of tourists travelling to India and other countries HNI/Business travelers/Leisure/Students UK/ANZ/UAE Qualitative PAPI Mass for Awareness Data collection and analysis about the voter's perceptions about the forthcoming assembly elections in Bihar, India Eligible voting population with people 18+ age bracket India Quantitative Face-to-Face Vote for India Initiative Data collection and data analysis about the performance of all the Lok Sabha (lower House) parliamentarians based on various parameters Indian Parliamentarians- Lok Sabha (Lower House) members India Quantitative Face-to-Face CASE STUDIES-- MISC
  21. 21. Thank You Tel.: 011-48707777 Email: Location: D-88, Ground Floor, Okhla Phase 1, New Delhi