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Bhawani singh rathore cmba4 1420 marketing report

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Brief theory of how real estate works in India and its marketing approach

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Bhawani singh rathore cmba4 1420 marketing report

  1. 1. MBA7003: Marketing Individual Report Assignment SEMESTER 1: 2014 – 2015 SUBMITTED TO: Prof:- Sushant Nanda SUBMITTED BY: BHAWANI SINGH RATHORE CARDIFF MET ID: ST20076707 COLLEGE ID: 1420 MBA (CARDIFF METROPOLITAN UNIVERSITY, UK) UNIVERSAL BUSINESS SCHOOL KARJAT, MUMBAI, MAHARASHTRA
  2. 2. Individual Report This report is researched and based “Jones Lang LaSalle. JLL is one of the leading and globally reognised brokerage corporation in Real Estate Industry, and is headquartered at Chicago, USA. The intention for choosing this Corporation because it is intensifying 13% to 16% every year with a fact of being 250 years old corporation. Throughout the research, researcher showed his keen interest to know the real estate practices, which is growing by year by leaps and bounds. As per the real estate industry in India is now a leading industry from last 20 years. Initially when JLL entered to India as fresh it was not as the corporate expected and market didn’t react as per the company’s expectation and predictions. Wherever the market worth was constant, after mid of 2013 prices eventually started rising again. Indian Real Estate owns approximately 712 million square feet land in Commercial section of the industry. As per JLL, they have 25.43% market share occupied in India. JLL earned the worth to create their brand to purchase or rent segment. Expansion volume of JLL in India has remained since realized previous years between 16% to 20%. The subject contributed to broader yield of this report is centered on primary as well as secondary bases. However precised facts regarding its market size, segmentation, distribution channel and targeting for customer were some of the glitches for the learning which results overdueing the final project. Limitations of the report Resources available at school are very less. There are only 4 to 5 Real estate related books & journals. Apart from that there are rarely few online portals to research on primary as well secondary research basis on the subject to real estate brokerage. Distinctly from that subject itself was a very challenging subject of research to fetch evidences as a researcher have taken the challenge to research on the agents of real estate or brokerage in real estate industry. JLL website also did not have penetrable substantial information which was not relevant to the research. When it came for directing and division of JLL it was tough as they have actual few customer relations base. Most of their business comprises into Business to Business segment of this particular industry. Interior subjects related to future strategies on market segment of distinct parts in India also the revenue generated by JLL of India. As subject to JLL in Product life cycle & BGC Matrix was rigid as JLL is a corporation & products are positioned in PLC and BGC Matrix. In the direction of finding the income and sales of the players & flat market share was tough as it is not available
  3. 3. on their company websites for which researcher was expected to do lot of research work, but there was no suitable and appropriate resources and research papers available. Our main theme was to research on the general market size in percpective to real estate industry relating it to JLL’s general market size, growth trends and future projections in the Indian Marketplace, was itself a huge task to get the facts as corporation in its website does not reveal their market scope or their future plan. Though information in this respect endured only through available survey report or available journals/articles out by nationwide and worldwide market and also with the assistance of the employees of JLL. The problem faced while fetching primary and secondry data on real estate brokerage industry exactly on JLL, the sales figure of JLL India were tough to find, as the sales figure of JLL International was available as an entire. Therefore this made the researcher to inappropriate separation of sales number which the investigator was required to find as a share of his own.’ The facts found for the research of study were discrete and were in parts. Firm which was being untaken for our research work is from United Kingdom, Europe based company, which has newly separated its old proofs & efficiently its original date which is not accessible on their own site. Which was really hard for the research for the primary as well as for secondary research work. As an researcher, with few of the facts and its alteration is not likely deprived of online means. Researcher has to be dependent on the facts accessible on internet and he also faces the hard of not satisfactory facts available on the very first step of the research, thus in search of additional facts for future implications in JLL researcher had to be dependent on disparated websites providing review and research reports and marketing brainpower report. Researcher had to travel to meet employees of JLL to gather the relevant research information. So during such process probabilities of details were misplaced and change initiative as a problem in way of the researcher in gathering of the facts available. Segmentation was the most hard part of the research to study on the real estate of India as there were very few reports to find the true data for the same. Consumer behaviour is the learning of the procedures complex when persons or group’s choice, buying, convention or position of products, services, thoughts or engrossments to satisfy wants and needs. Consumer behaviour for real estate has been changing year after year. According to the result of a report on consumer trends for landlords who are dependent on agents was one of the tough challenges. The most important difficulty faced for any secondary data is that it may reduce the quality of the research. Primary data are the main data and unique. It is because they are generally collected for precise determination. So on other part secondary data does not help the purpose as they are available in assessable system which is irrelevant to the researcger who is searching for exact data. Here is a probability that Primary as well as secondary data may be wrong. Journals and reports which were accessible may have been distorted and trampled according to essayist’s essentials and
  4. 4. views. As a researcher, we cannot afford to show fictitious data. As worth of facts is very important for any researcher. Primary data is supposed to be extremely relevant among all facts as we actually get them by meeting relevant person or an employee of JLL whom it is related with. Now we are dependent on other secondary reports which have high probability of numerical data somewhat that of qualitative data. Working on an wide research study of Real Estate brokerage industry in India with availability of rare secondary data is hard, Corporations trust in privacy of their brochures hence are mostly not available online. Thus the researcher has to rely on the extra non-important data provider for their topic. Corporation’s market share and net yearly sales reports are not available for the researchers, it is salesperson study that companies which are complex and answerable for such data. Though reliability to availability of secondary data differs from availability of data. Market segmentation, Targeting and Positioning of JLL were tough to find as there is no factual market segmented by JLL which the investigator in his research had to depend on the reports and journal which were relevant according to him. Such reports and journals are completely founded on statement of the writer and the study presumed by him. Thus an input of primary data is a need of any report, however dependence on secondary data is mostly partial and wrong. Researcher on the basis of marketing theories which clarify market segments and through ratified videos of JLL on YouTube and also Market study reports available from different articles has made likely to understand the Market Segments of JLL & also the market share of JLL in different parts of India. Overcoming the limitation By the above reference of limitation, it was hard for the researcher to observe the Real estate Brokerage industry in India. Though easy suitability of the facts would have deliver the researcher important of examining the Market size, growth, and future projection, market segmentation and consumer trends, macro and global environmental factor that influence the market, five porter model analysis, competitors and distribution of channel strengths and weakness etc. Details from different source are ordered to nurture the truth of the report. Number of sources was stated as to make the report reliable. For accepting the research subject, researcher has undergone through several national and international journals, Magazines and books reference so that the researcger may bring highest reliable data with the limitation of acceptance through authentic online subscription. Journals/articles mentioned by the researcher are of reliable basis and are conducted in authentic way or practice. Believing on secondary data and making report on foundation of such facts may be outcome in irrelevant report. Yet the diagrams and number existing through secondary data are more good looking and are reliable than primary data. As primary data strive from limitation of exact result of data even though data are collected on first hand basis, odds are there for mistake.
  5. 5. Facts that are used for an research which is initially it was really hard and rigorous for the researcher, but the researcher went through lots of reviews by himself and meeting the employees of JLL and by his/her own observation for the particular industry. Primary data was hard to find as it comprises time, patience and money etc. To get a secondary data is so easy than getting the primary ones. Though having conversation with realtors and dealors of various other real estate company’s helped in a meaningful way for understanding the market trends and various distribution channel which was not at all possible without the guidance of experts and professionals of the concerned industry. Conclusion Real Estate industry is in growing and have many more still to grow with lot more to be explored in India. Knowing the fact of speedy growth of JLL, it can be said that JLL will be the leading brokerage company with the maximum market under its belt. However with a fact initial amount of investment is very less for the real estate agents, which is a easy way to start with leaps and leaps and bounds as said “Sky is the limit”. Bibliography Books  Buying a home Cash VS Mortgage by Gina roberts grey , November 12 , 2014 • Emerging market Real estate investment : investing in china ,India and Brazil by David J . LYNN • The ABCs of real estate investing : The secrets of finding hidden profits most investors miss by Ken McElroy • Get rich through real estate with out using money by pichai chawla , manjeet singh chawla • Manny Khoshbins contrarian playbook: How to build your 100 million $ real estate portfolio from the ground up • Marketing Management by Philip Kotler • How to make money in your local real estate market : Start investing without money, credit or experience by brian T Evans jr • India bulls real estate ‘s debt rises , Economic times on November 18, 2014 • Competitive real estate by sumit jha , Economic times on June 25 , 2006. • All about improving your credit score if you are looking for a home loan by Harshala Chandorkar • Consumer behavior Buying , having and Being tenth edition by michael R solomon
  6. 6. • Its time to bet on real estate by Krishna Kant , Economic times on February 27, 2013. Journals & Magazine  Hock M., January-June 2014, Indian Journal of Marketing Management and Research, Volume 3, No.1.  Mishra S., March 2014, the Journal of Entrepreneurship, Volume 23, No.1.  American Real Estate Society, 2013, the Journal of Real Estate Research, Volume 35, No. 3.  Property Management and Built Environment, Journal of European Real Estate Research, Volume 6, No.2.  Grenadier S., Kau J., Sirmans C., The Journal for Real Estate Finance and Economics, Journal No. 11146  Mouncey P., 2012, International Journal of Market Research, Volume 52, No.1.  2013, Journal of Property Research, Volume 29, No.1.  Journal of Property Valuation and Investment, Volume 16, No.1.  2014, the Wall Street Journal, Volume 72, No.3. •  November 2014, Indian Journal of Finance, Volume 8, No. 11. Internet  http://realtormag.realtor.org/daily-news/2012/07/12/top-10-issues-affecting-real-estate  http://www.investopedia.com/articles/mortages-real-estate/11/factors-affecting-real- estatemarket.asp  http://www.business2community.com/marketing/top-key-factors-that-drive-real- estatesuccess-0199613  http://www.sample-businessplan.com/industry-analysis-real-estate-operations.html  http://strategiccfo.com/wikicfo/threat-of-new-entrants-one-of-porters-five-forces/  http://www.ukessays.com/essays/management/five-competitive-industry-forces- managementessay.php  http://www.pwc.in/industries/retail-and-consumer-key-success-factors.jhtml  http://www2.deloitte.com/us/en/pages/public-sector/articles/whole-of- governmentcollaboration.html  http://www.vbhc.com/uploads/report/ExecutiveSummaryVBHCBangaloreKengeri.pdf  http://www.sample-businessplan.com/industry-analysis-real-estate-operations-2.html  http://www.knightfrank.com/news/knight-frank-expands-global-reach-after-strong- financialperformance-01043.aspx
  7. 7.  http://www.dtz.com/StaticFiles/Global/DTZfull_reportpdf.pdf  http://www.jll.com/InvestorPDFs/JLL-2013-Annual-Report.pdf  http://www.knightfrank.com/news/knight-frank-expands-global-reach-after-strong- financialperformance-01043.aspx  http://www.business standard.com/search?type=news&companycode=&q=market+share+of+real+estate+cons lutant  http://www.corfac.com/  https://www.google.co.in/?gfe_rd=cr&ei=zhl0VJXCJ4SJ8QfFoYHADw&gws_rd=ssl#q =real +estate+brokerage+company+in+india  http://www.navyroof.com/blog/2011/03/oversupply-of-indian-real-estate-in-2012-13/  http://beeindia.in/schemes/documents/ecbc/eco3/ecbc/Total%20Commercial%20Floor%2 0Sp ace%20Estimates%20for%20India-%20Report%20No.1030.pdf  http://www.slideshare.net/IBEFIndia/real-estate-august-2013  http://www.jll.co.uk/united-kingdom/en-gb/research  http://www.joneslanglasalle.com/ResearchLevel1/JLL_Hotel_Investment_Outlook_2013 _1.p df  http://www.us.jll.com/united-states/en-us/Research/JLL-Airport-Outlook- US2014.pdf?b0b3922c-7c90-4153-a090-647526e8bc64  http://www.us.jll.com/unitedstates/enus/Research/us%20construction%20outlook_fall%2 02013.pdf  http://www.joneslanglasalleblog.com/realestatecompass/  http://jllblog.com/sandiego/ci-announces-2025-capital-expansion-plan-to-address- projectedenrollment-increase/

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