Individual Report Assignment
SEMESTER 1: 2014 – 2015
Prof:- Sushant Nanda
SUBMITTED BY: BHAWANI SINGH RATHORE
CARDIFF MET ID: ST20076707
COLLEGE ID: 1420
MBA (CARDIFF METROPOLITAN UNIVERSITY, UK)
UNIVERSAL BUSINESS SCHOOL
KARJAT, MUMBAI, MAHARASHTRA
This report is researched and based “Jones Lang LaSalle. JLL is one of the leading and globally
reognised brokerage corporation in Real Estate Industry, and is headquartered at Chicago, USA.
The intention for choosing this Corporation because it is intensifying 13% to 16% every year with
a fact of being 250 years old corporation. Throughout the research, researcher showed his keen
interest to know the real estate practices, which is growing by year by leaps and bounds.
As per the real estate industry in India is now a leading industry from last 20 years. Initially when
JLL entered to India as fresh it was not as the corporate expected and market didn’t react as per
the company’s expectation and predictions. Wherever the market worth was constant, after mid of
2013 prices eventually started rising again. Indian Real Estate owns approximately 712 million
square feet land in Commercial section of the industry. As per JLL, they have 25.43% market share
occupied in India. JLL earned the worth to create their brand to purchase or rent segment.
Expansion volume of JLL in India has remained since realized previous years between 16% to
20%. The subject contributed to broader yield of this report is centered on primary as well as
secondary bases. However precised facts regarding its market size, segmentation, distribution
channel and targeting for customer were some of the glitches for the learning which results
overdueing the final project.
Limitations of the report
Resources available at school are very less. There are only 4 to 5 Real estate related books &
journals. Apart from that there are rarely few online portals to research on primary as well
secondary research basis on the subject to real estate brokerage. Distinctly from that subject itself
was a very challenging subject of research to fetch evidences as a researcher have taken the
challenge to research on the agents of real estate or brokerage in real estate industry.
JLL website also did not have penetrable substantial information which was not relevant to the
research. When it came for directing and division of JLL it was tough as they have actual few
customer relations base. Most of their business comprises into Business to Business segment of
this particular industry.
Interior subjects related to future strategies on market segment of distinct parts in India also the
revenue generated by JLL of India. As subject to JLL in Product life cycle & BGC Matrix was
rigid as JLL is a corporation & products are positioned in PLC and BGC Matrix. In the direction
of finding the income and sales of the players & flat market share was tough as it is not available
on their company websites for which researcher was expected to do lot of research work, but there
was no suitable and appropriate resources and research papers available.
Our main theme was to research on the general market size in percpective to real estate industry
relating it to JLL’s general market size, growth trends and future projections in the Indian
Marketplace, was itself a huge task to get the facts as corporation in its website does not reveal
their market scope or their future plan. Though information in this respect endured only through
available survey report or available journals/articles out by nationwide and worldwide market and
also with the assistance of the employees of JLL.
The problem faced while fetching primary and secondry data on real estate brokerage industry
exactly on JLL, the sales figure of JLL India were tough to find, as the sales figure of JLL
International was available as an entire. Therefore this made the researcher to inappropriate
separation of sales number which the investigator was required to find as a share of his own.’
The facts found for the research of study were discrete and were in parts. Firm which was being
untaken for our research work is from United Kingdom, Europe based company, which has newly
separated its old proofs & efficiently its original date which is not accessible on their own site.
Which was really hard for the research for the primary as well as for secondary research work.
As an researcher, with few of the facts and its alteration is not likely deprived of online means.
Researcher has to be dependent on the facts accessible on internet and he also faces the hard of not
satisfactory facts available on the very first step of the research, thus in search of additional facts
for future implications in JLL researcher had to be dependent on disparated websites providing
review and research reports and marketing brainpower report. Researcher had to travel to meet
employees of JLL to gather the relevant research information. So during such process probabilities
of details were misplaced and change initiative as a problem in way of the researcher in gathering
of the facts available.
Segmentation was the most hard part of the research to study on the real estate of India as there
were very few reports to find the true data for the same. Consumer behaviour is the learning of the
procedures complex when persons or group’s choice, buying, convention or position of products,
services, thoughts or engrossments to satisfy wants and needs. Consumer behaviour for real estate
has been changing year after year. According to the result of a report on consumer trends for
landlords who are dependent on agents was one of the tough challenges.
The most important difficulty faced for any secondary data is that it may reduce the quality of the
research. Primary data are the main data and unique. It is because they are generally collected for
precise determination. So on other part secondary data does not help the purpose as they are
available in assessable system which is irrelevant to the researcger who is searching for exact data.
Here is a probability that Primary as well as secondary data may be wrong. Journals and reports
which were accessible may have been distorted and trampled according to essayist’s essentials and
views. As a researcher, we cannot afford to show fictitious data. As worth of facts is very important
for any researcher.
Primary data is supposed to be extremely relevant among all facts as we actually get them by
meeting relevant person or an employee of JLL whom it is related with. Now we are dependent on
other secondary reports which have high probability of numerical data somewhat that of qualitative
data. Working on an wide research study of Real Estate brokerage industry in India with
availability of rare secondary data is hard, Corporations trust in privacy of their brochures hence
are mostly not available online. Thus the researcher has to rely on the extra non-important data
provider for their topic. Corporation’s market share and net yearly sales reports are not available
for the researchers, it is salesperson study that companies which are complex and answerable for
such data. Though reliability to availability of secondary data differs from availability of data.
Market segmentation, Targeting and Positioning of JLL were tough to find as there is no factual
market segmented by JLL which the investigator in his research had to depend on the reports and
journal which were relevant according to him. Such reports and journals are completely founded
on statement of the writer and the study presumed by him. Thus an input of primary data is a need
of any report, however dependence on secondary data is mostly partial and wrong. Researcher on
the basis of marketing theories which clarify market segments and through ratified videos of JLL
on YouTube and also Market study reports available from different articles has made likely to
understand the Market Segments of JLL & also the market share of JLL in different parts of India.
Overcoming the limitation
By the above reference of limitation, it was hard for the researcher to observe the Real estate
Brokerage industry in India. Though easy suitability of the facts would have deliver the researcher
important of examining the Market size, growth, and future projection, market segmentation and
consumer trends, macro and global environmental factor that influence the market, five porter
model analysis, competitors and distribution of channel strengths and weakness etc.
Details from different source are ordered to nurture the truth of the report. Number of sources was
stated as to make the report reliable. For accepting the research subject, researcher has undergone
through several national and international journals, Magazines and books reference so that the
researcger may bring highest reliable data with the limitation of acceptance through authentic
online subscription. Journals/articles mentioned by the researcher are of reliable basis and are
conducted in authentic way or practice.
Believing on secondary data and making report on foundation of such facts may be outcome in
irrelevant report. Yet the diagrams and number existing through secondary data are more good
looking and are reliable than primary data. As primary data strive from limitation of exact result
of data even though data are collected on first hand basis, odds are there for mistake.
Facts that are used for an research which is initially it was really hard and rigorous for the
researcher, but the researcher went through lots of reviews by himself and meeting the employees
of JLL and by his/her own observation for the particular industry. Primary data was hard to find
as it comprises time, patience and money etc. To get a secondary data is so easy than getting the
primary ones. Though having conversation with realtors and dealors of various other real estate
company’s helped in a meaningful way for understanding the market trends and various
distribution channel which was not at all possible without the guidance of experts and professionals
of the concerned industry.
Real Estate industry is in growing and have many more still to grow with lot more to be explored
in India. Knowing the fact of speedy growth of JLL, it can be said that JLL will be the leading
brokerage company with the maximum market under its belt. However with a fact initial amount
of investment is very less for the real estate agents, which is a easy way to start with leaps and
leaps and bounds as said “Sky is the limit”.
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Journals & Magazine
Hock M., January-June 2014, Indian Journal of Marketing Management and Research,
Volume 3, No.1.
Mishra S., March 2014, the Journal of Entrepreneurship, Volume 23, No.1.
American Real Estate Society, 2013, the Journal of Real Estate Research, Volume 35, No.
Property Management and Built Environment, Journal of European Real Estate Research,
Volume 6, No.2.
Grenadier S., Kau J., Sirmans C., The Journal for Real Estate Finance and Economics,
Journal No. 11146
Mouncey P., 2012, International Journal of Market Research, Volume 52, No.1.
2013, Journal of Property Research, Volume 29, No.1.
Journal of Property Valuation and Investment, Volume 16, No.1.
2014, the Wall Street Journal, Volume 72, No.3. •
November 2014, Indian Journal of Finance, Volume 8, No. 11.