 Meaning of feedback
 Feedback as resource orientation
 The importance of feedback
 Barriers of feedback
 Conclusion

 Communication is the exchange and flow of information
and ideas from one person to another. It involves a sender
transmitting an idea, information, or feeling to a receiver.
Effective communication occurs only if the receiver
understands the exact information or idea that the sender
intended to transmit.
 The communication has a vicious cycle which continues
even after sending message to the respondents. The
audience or the respondents may or get the same intended
message as the speaker intends to send. This cycle ends
only when they share their understandings and comments
to the speaker about what they have understood. This
process is called feedback.

 Feedback is audience‘s response, which enables
you to evaluate the effectiveness of your
message.
 One is constantly communicating back to other
thus, The return process is called feedback. And it
plays a very important role in family
communication network.
 Feedback is the final step in the communication
process.

“If a communication
source decodes the
message that the
encodes, if the
message is put back
to his system, we
have feedback”
When an individual
communicates with
himself , the message
he encodes is fed
back into his system
by his decoding
system.

 According to Hattie (2009) feedback is information provided
by a teacher, peer, parent, book, one’s own experience, etc
about aspects of one’s performance or understanding.
 Feedback is a consequence of performance.
 Feedback plays an important part in communication
because it tells both the source and the receiver, how their
message are being interpreted.
 Feedback is essential in communication so as to know
whether the recipient has understood the message in the
same terms as intended by the sender and whether he
agrees to that message or not.

 Feedback also enables us to evaluate the effectiveness of our message.
 It makes communication meaningful.
 It is the end-result of an idea and makes communication a continuous
process.
 If our audience doesn’t understand what we mean, we can tell by the
response and then refine the message accordingly. Giving our audience a
chance to provide feedback is crucial for maintaining an open
communication climate.
 The speaker must create an environment that encourages feedback.
 For example after explaining the job to the subordinated he must ask them
whether they have understood it or not. He should ask questions like “Do
you understand?”, “Do you have any doubts?” etc. At the same time he
must allow his subordinated to express their views also.

Sometimes a feedback could be a non-verbal, smiles,
sighs and other times, it is oral. It can also be written like
replying to an e-mail, etc.

ORAL
ANDWRITTEN
FEEDBACK

 The concept of feedback is usually used to reflect a resource
orientation, rather than a receiver orientation or a process
orientation.
 when we talk about the receiver’s response as feedback for
the source, we are observing a communication situation
from the point of view of the source.
 ‘Free flow pattern of feedback’ has been found to be most
effective in communicating messages to audience as
compared with other levels of feedback on the basis of a
knowledge and confidence score.

 A limited answer pattern
of feedback has been
proved to be the second
best way of
disseminating
information.
 Thus it can be concluded
that gain in knowledge is
directly proportional to
the amount of feedback.
 In other words, gain in
knowledge is the
function of feedback in
the process of
communication.

•Feedback makes
communication meaningful.
Feed back
• It sustain the communication
process
Feed back
• It tells communication is making
sense or not.
Feed back

It helps to plan what next to be one or say.
It complete the whole process of communication and makes it continuous.
communication will be useless without feedback.
It is a basis for measuring the effectiveness of communication.
feedback paves way for new idea generation.

Feedback is
integral part of
communication.
Proper
feedback helps
avoid
misunderstandi
ng.
If the
audience
has
interpreted
incorrectly
there is
chances to
correct it.
Communic
ation has
produced
the desired
effect or
not can be
determine
d by
analyzing
receiver ‘s
feedback.
Giving
audience a
chance to
feedback is
crucial for
maintaining an
open
communication
climate.

 There may be secular reasons why message are not understood
or you get inadequate feedback.
 It is important that both senders and receivers understand
these barriers so we can ask for clarification to both give and
get proper feedback.
 Physical barriers often occur in business, necessitating long
distance communication methods without the benefit of seeing
reaction, language and cultural barriers also are common as
business expand globally.
 Other barriers include distractions, stereotypes and even a lack
of confidence that the other person may not want to convey.

 From the above information we can concluded
that ‘ though the last but the most important key
or principle to effective communication is to
obtain feedback from the receiver.
 Feedback is an essential part of learning.
feedback is important, because it is like
constructive criticism.
 It helps us to see our strengths and weakness we
may not know exist.