BforB - getting the most from our referral marketing system

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A quick guide to getting the most out of the BforB system delivered to BforB group at Alderley Edge - February 2014

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  • Business is lonely
    Everyone needs a friend or two or three
    Every contact made can bring 250 new contacts
    Fortune is in the follow up
    Use every opportunity
    Give - do not take
    The 4 important words
    Use of the name
    Character = Competence
    Behaviour, behaviour, behaviour
    Congruence
    Takes time to build
    Often Your sole differentiator
    The 4 important words
    Leverage your network
    Build your reputation
    Cost effective
    Continues the conversation
    The 4 important words
    Pick your weapon
    A referred client 6 times more likely to buy
    85% of business done by word-of-mouth
    Organising & measuring this power
    Most cost effective form of marketing
    The importance of the qualified lead
    Permission to use my name
    The 4 important words
  • Business is lonely
    Everyone needs a friend or two or three
    Every contact made can bring 250 new contacts
    Fortune is in the follow up
    Use every opportunity
    Give - do not take
    The 4 important words
    Use of the name
    Character = Competence
    Behaviour, behaviour, behaviour
    Congruence
    Takes time to build
    Often Your sole differentiator
    The 4 important words
    Leverage your network
    Build your reputation
    Cost effective
    Continues the conversation
    The 4 important words
    Pick your weapon
    A referred client 6 times more likely to buy
    85% of business done by word-of-mouth
    Organising & measuring this power
    Most cost effective form of marketing
    The importance of the qualified lead
    Permission to use my name
    The 4 important words
  • BforB - getting the most from our referral marketing system

    1. 1. Join In The BforB Fun twitter.com/TedTheBforBBear twitter.com/BforBStuart twitter.com/BforBMidlands Business For Breakfast Business For Breakfast – Staffordshire Group http://uk.linkedin.com/in/stuartwalton www.flickr.com/groups/bforbstaffs/ www.youtube.com/user/BforBuk www.facebook.com/BusinessforBreakfastMidlands stuart.walton@bforbstaffordshire.co.uk http://www.slideshare.net/BforBStaffs/newsfeed
    2. 2. BforB Midlands In Business? Learn How To Market Yourself Cost Effectively The Business for Breakfast Way
    3. 3. What You Will See • Who am I • Marketing Challenges For Small Businesses • 4 Important Words • 4 Tools / Systems / Techniques You Must Use • The elements of BforB success
    4. 4. Who am I • Referral Marketing Specialist • Chartered Accountant • Social Media Addict • + outside interests...
    5. 5. The Challenges
    6. 6. 4 Important Words Hard-work Discipline Perseverance Plan
    7. 7. 4 Things To Do Networking Reputation Building Social Media Referral Marketing
    8. 8. Elements for BforB success! Presence 121s Giving referrals Guests Focus - pitch Energy & enthusiasm
    9. 9. What Am I Looking For Continue the conversation East Midlands West Midlands Opportunities to speak Lets Do Business - 26 June
    10. 10. Get In Touch Schott House, Drummond Road, Stafford 01782 524268 www.bforbmidlands.co.uk stuart.walton@bforbstaffordshire.co.uk http://bit.ly/BforBnewsletter
    11. 11. Join In The BforB Fun twitter.com/TedTheBforBBear twitter.com/BforBStuart twitter.com/BforBMidlands Business For Breakfast Business For Breakfast – Staffordshire Group http://uk.linkedin.com/in/stuartwalton www.flickr.com/groups/bforbstaffs/ www.youtube.com/user/BforBuk www.facebook.com/BusinessforBreakfastMidlands stuart.walton@bforbstaffordshire.co.uk http://www.slideshare.net/BforBStaffs/newsfeed

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