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Using All Your Data to Maximize Customer Satisfaction


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Category: Customer Experience, Data Analytics
Customer, experience, voc, voice of the customer, program, consulting, management, touchpoints, communications, CRM, customer relationship management, consumer, measure, understand, engagement, marketing, loyalty, retention, value, data, text, mining, structured, unstructured, feedback, training, listening, analytic, predictive, models, analyze, CEM, customer engagement management, beyond the arc, financial, service, call center, survey, results, research, maximize, M&A, merger, acquisition, brand, inactionable, insight, social media, internal, company

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Using All Your Data to Maximize Customer Satisfaction

  1. 1. Management Consulting & Strategic CommunicationsUsing All Your Data to MaximizeCustomer SatisfactionWondering how to put data analytics into action and achieve impressive results?Please join us for a live lab session at the Predictive Analytics World Conference in San Franciscoon March 15, 2011. Beyond the Arc CEO, Steve Ramirez, will show you how our managementconsulting team has helped one of the world’s largest banks build an effective Voice of the Customerprogram, leading to increased customer satisfaction, loyalty, and retention.Their secret? Integrating and analyzing data from across the enterprise – including unstructured textdata. Using IBM SPSS predictive analytic solutions, Beyond the Arc unlocked the value of data sourcesunderutilized by the bank - such as survey comments, Twitter messages, and call center notes.• How to integrate new data sources and customer touch pointsAt this live lab session, you’ll learn:• How to prepare your data to maximize analytical effectiveness• How to collect, analyze, and act upon diverse feedback channels in a holistic way• How IBM SPSS modeling tools can help you easily analyze unstructured data Tuesday, March 15, 2011Join us at this session:Date:Time: 11:25 a.m. to 12:10 p.m. San Francisco Marriott Marquis Salon 5 & 6Location: 55 Fourth Street San Francisco, CA 94103Session: Bank On It! Use all your data to maximize customer satisfaction, loyalty and retentionTo learn more about the conference, go to:’d like to hear from you. How have you used data analytics to maximize customer satisfaction, loyalty,Tell us your thoughtsand retention? Let us know; we’ll share the results in a future blog post.© 2011 Beyond the Arc, Inc. . 2600 Tenth Street, Suite 616 Berkeley, CA 94710