The 5 Most Common
Misconceptions About SEO
Presented by Tyler Kerxhalli, SEO / Analytics Manager
What is SEO?
SEO is short for “Search Engine Optimization,”
and is generally used to describe efforts to
improve search engine rankings for a website.
Someone who does SEO is also often referred
to as an SEO.
SEO applies to Google, Yahoo, Bing, and any
other search engine. However, most of the time
we focus on Google.
Myth #1: All SEO is created equal
Best practices exist, but that doesn’t mean
there is always agreement within the SEO
SEO for national brands, content producers,
and online retail is different than local SEO.
Even within local SEO, strategy can be entirely
dependent on the type of business.
Myth #2 SEO is a one-time investment
Algorithms change, and this can have a HUGE
impact on your website rankings.
If your website is using outdated, black-hat SEO, it
is something you should remedy ASAP.
Content production is important.
Competition changes, and good rankings now
does not mean you’re done!
Preventive measures are easier than rebuilding.
Myth #3 SEO is a surefire thing
No one can guarantee results, period.
Success depends on strategy, industry, and
SEO is a trial and error process. Knowing what
works doesn’t mean it always works!
Manage expectations, nothing happens
Myth #4: SEO is all about keywords
Keyword tags are no longer relevant.
Keyword density misses the point.
While keywords are important to SEO, they
should occur naturally throughout your content.
When using keywords, diversify!
On-page optimization is only part of the
Myth #5: Rankings are everything!
Ranking is great, but you still need potential
visitors to click-through to your website.
The goal of SEO is to increase website traffic
and visitor engagement.
Google Analytics is your friend!
Focus on unique visitors, bounce rates,
location, but this is dependent on your
Got questions? I’ve got answers!
SEO / Analytics Manager
For any questions you may have about how
Beyond Indigo can help you with your SEO:
Melissa Neff, Marketing and Sales Manager
877-244-9322 ext 100