5 Myths of SEO

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5 Myths of SEO

  1. 1. www.BeyondIndigoPets.com The 5 Most Common Misconceptions About SEO Presented by Tyler Kerxhalli, SEO / Analytics Manager
  2. 2. www.BeyondIndigoPets.com What is SEO? SEO is short for “Search Engine Optimization,” and is generally used to describe efforts to improve search engine rankings for a website. Someone who does SEO is also often referred to as an SEO. SEO applies to Google, Yahoo, Bing, and any other search engine. However, most of the time we focus on Google.
  3. 3. www.BeyondIndigoPets.com Myth #1: All SEO is created equal Best practices exist, but that doesn’t mean there is always agreement within the SEO community. SEO for national brands, content producers, and online retail is different than local SEO. Even within local SEO, strategy can be entirely dependent on the type of business.
  4. 4. www.BeyondIndigoPets.com Myth #2 SEO is a one-time investment Algorithms change, and this can have a HUGE impact on your website rankings. If your website is using outdated, black-hat SEO, it is something you should remedy ASAP. Content production is important. Competition changes, and good rankings now does not mean you’re done! Preventive measures are easier than rebuilding.
  5. 5. www.BeyondIndigoPets.com Myth #3 SEO is a surefire thing No one can guarantee results, period. Success depends on strategy, industry, and most importantly…competition. SEO is a trial and error process. Knowing what works doesn’t mean it always works! Manage expectations, nothing happens overnight
  6. 6. www.BeyondIndigoPets.com Myth #4: SEO is all about keywords Keyword tags are no longer relevant. Keyword density misses the point. While keywords are important to SEO, they should occur naturally throughout your content. When using keywords, diversify! On-page optimization is only part of the equation.
  7. 7. www.BeyondIndigoPets.com Myth #5: Rankings are everything! Ranking is great, but you still need potential visitors to click-through to your website. The goal of SEO is to increase website traffic and visitor engagement. Google Analytics is your friend! Focus on unique visitors, bounce rates, location, but this is dependent on your business.
  8. 8. www.BeyondIndigoPets.com Questions? Got questions? I’ve got answers! Tyler Kerxhalli SEO / Analytics Manager tyler@beyondindigo.com For any questions you may have about how Beyond Indigo can help you with your SEO: Melissa Neff, Marketing and Sales Manager melissa@beyondindigo.com 877-244-9322 ext 100

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