004 april 2014 getting started with online reviews

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004 april 2014 getting started with online reviews

  1. 1. www.BeyondIndigoPets.com While we wait for the webinar to begin… If you cannot hear me speaking… • Type me a message in the chat window (lower right hand portion of the screen) • If you are using your phone, be sure you enter the audio code Upcoming Free Webinars: • April 23th, 12:00-12:30 CST “#Hashtag” • April 30th, 12:00-12:30 CST “Google Analytics vs SEO” • May 7th, 12:00-12:30 CST “The Right Tool for the Right Job” Veterinary Blog: • Why I Fired Demand Force (http://www.leospetcare.com/why-i-fired-demandforce-veterinary/)
  2. 2. www.BeyondIndigoPets.com Getting Started with Online Reviews
  3. 3. www.BeyondIndigoPets.com Objectives Discuss: How review sites work Types of people who write reviews How online reviews impact a veterinary practice How Beyond Indigo can help
  4. 4. www.BeyondIndigoPets.com How do Online Reviews Work?
  5. 5. www.BeyondIndigoPets.com How does it work? Rate 5 Star system Overall score Review Describe experience Interact Rate other reviews
  6. 6. www.BeyondIndigoPets.com What does it look like?
  7. 7. www.BeyondIndigoPets.com What does it look like?
  8. 8. www.BeyondIndigoPets.com What does it look like?
  9. 9. www.BeyondIndigoPets.com What does it look like?
  10. 10. www.BeyondIndigoPets.com What does it look like?
  11. 11. www.BeyondIndigoPets.com What does it look like?
  12. 12. www.BeyondIndigoPets.com What does it look like?
  13. 13. www.BeyondIndigoPets.com What does it look like?
  14. 14. www.BeyondIndigoPets.com Who Writes Reviews?
  15. 15. www.BeyondIndigoPets.com Who Writes Reviews? Who is allowed to write a review? Anyone Why do people write reviews? Returning the favor Exceptionally pleased with a service or product Exceptionally displeased with a service or product
  16. 16. www.BeyondIndigoPets.com Who Writes Reviews? Why don’t people write reviews? Too busy Don’t realize the importance Feel it won’t have an impact Feel no-one will listen How do you change that? Ask! Respond! Take action!
  17. 17. www.BeyondIndigoPets.com How do reviews impact your practice?
  18. 18. www.BeyondIndigoPets.com How do reviews impact your practice? Marketing Nearly 97% of consumers now use online media when researching products or services in their local area. (Study by BIA/Kelsey) 84% of consumers say online customer reviews influence their decision to purchase products or services.(Study by Ipsos Open Thinking Exchange) Approximately 79% of local consumers trust online reviews as much as personal recommendations. (Study by Local Consumer Review)
  19. 19. www.BeyondIndigoPets.com How do reviews impact your practice? Marketing Clients talking about your business are spreading the word. Businesses with reviews generate 550% more queries than those with none! (Survey by Caring.com)
  20. 20. www.BeyondIndigoPets.com How do reviews impact your practice? Business Improvement Clients will say things on review sites they would feel uncomfortable saying in person. Provides ongoing feedback on the quality of your facility and services. Provides ongoing feedback on staff performance. Provides the opportunity to turn negative situations into positive outcomes.
  21. 21. www.BeyondIndigoPets.com How can Beyond Indigo help?
  22. 22. www.BeyondIndigoPets.com How can Beyond Indigo help? Claiming, updating, and tracking reviews can be very time consuming. Beyond Indigo offers several types of supportive programs ORM Programs Review Monitoring Contact us for more information!
  23. 23. www.BeyondIndigoPets.com To Recap! How review websites work Who writes reviews How reviews impact your practice
  24. 24. www.BeyondIndigoPets.com THANK YOU for attending! Ann Pearson ORM Specialist ann@beyondindigo.com 877-244-9322 ext 322

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