003 march 2014 what is being said about your practice

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003 march 2014 what is being said about your practice

  1. 1. www.BeyondIndigoPets.com While we wait for the webinar to begin… If you cannot hear me speaking… • Type me a message in the chat window (lower right hand portion of the screen) • If you are using your phone, be sure you enter the audio code Upcoming Free Webinars: • March 26th, 12:00-12:30 CST “Easy SEO: Become an Authority” Veterinary Blog: • Why I Fired Demand Force (http://www.leospetcare.com/why-i-fired-demandforce-veterinary/)
  2. 2. www.BeyondIndigoPets.com What is Being Said About Your Practice? Ann Pearson ORM Specialist ann@beyondindigo.com 877-244-9322 ext 322
  3. 3. www.BeyondIndigoPets.com Objectives Discuss: Who are the industry leaders in consumer reviews? Which review websites should you monitor? What will you need to claim and update your review websites? 3 steps to building online presence How Beyond Indigo can help
  4. 4. www.BeyondIndigoPets.com Consumer Reviews: Industry Leader Websites
  5. 5. www.BeyondIndigoPets.com Consumer Reviews: Industry Leader Websites  is King
  6. 6. www.BeyondIndigoPets.com Consumer Reviews: Industry Leader Websites  and
  7. 7. www.BeyondIndigoPets.com Consumer Reviews: Industry Leader Websites
  8. 8. www.BeyondIndigoPets.com Which Review Sites do I Need to Monitor?
  9. 9. www.BeyondIndigoPets.com Which review sites do I need to monitor? The Short Answer… All of them. Why? Customers can post on any site Prospective clients search on all sites Negative reviews need a fast response How? Designate one employee BI’s Review Monitoring System
  10. 10. www.BeyondIndigoPets.com Which review sites do I need to monitor?  We recommend monitoring: Google+ Local Yahoo Local Yelp Angie’s List City Search Foursquare Insider Pages Judy’s Book  Merchant Circle  Super Pages  Wellness
  11. 11. www.BeyondIndigoPets.com Claiming and Updating Review Websites
  12. 12. www.BeyondIndigoPets.com Claiming and Updating Review Websites Each review website has its own process Look for a business owner link Gather information Low resolution photos Verification steps Log ins and Passwords
  13. 13. www.BeyondIndigoPets.com Building Online Presence
  14. 14. www.BeyondIndigoPets.com Building Online Presence Three Steps 1. Claim and update all of your free online review websites.  Google+ Local  Yahoo Local  Yelp  Merchant Circle  Insider Pages  Super Pages  Citysearch  Foursquare  Angie’s List  Wellness
  15. 15. www.BeyondIndigoPets.com Building Online Presence Three Steps 2. Monitor for and respond to new posts on all sites – in addition to the free list, monitor Yellow Pages and Judy’s Book.  Negative posts – respond in less than one week  Positive posts – respond within one to two weeks
  16. 16. www.BeyondIndigoPets.com Building Online Presence Three Steps 3. Generate new reviews  Ask top clients to write reviews  Target sites where need stronger presence  Consider an email campaign
  17. 17. www.BeyondIndigoPets.com How Beyond Indigo Can Help
  18. 18. www.BeyondIndigoPets.com How can Beyond Indigo help? Claiming, updating, tracking, and responding to reviews can be very time consuming. Beyond Indigo offers several types of supportive programs ORM Programs Review Monitoring Contact us for more information!
  19. 19. www.BeyondIndigoPets.com Recap Identified major review websites Discussed why and how to monitor all sites for reviews Looked at what you need to claim review websites Covered three steps for building online presence
  20. 20. www.BeyondIndigoPets.com THANK YOU for attending! Ann Pearson ORM Specialist ann@beyondindigo.com 877-244-9322 ext 322

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