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5 predictions for ecommerce 
in 2015
#1 STORYTELLING 
Marketing and Commerce will continue to converge as the main agenda becomes getting future 
customers to ...
#2 RETENTION The excessive focus on attracting NEW customers will fade and we shift focus to serving 
existing customers b...
#3 PERSONALIZATION Leveraging upon the abundance of data that we leave behind when we are surfing on the net e-commerce 
s...
#4 OMNICHANNEL A widespread adoption of omnichannel strategies probably won’t happen in 2015 either but 
we will se more a...
#5 ORGANIZATION 
In 2015 ecommerce organisations and the roles within these organisations will be more clearly 
defined. T...
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Ecommerce trends in 2015 - What to expect

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Its that time of the year again. When we see a great amount of predictions of what we will se more of in the new year. Beyond Retail is an ecommerce consultancy firm based in Stockholm, Sweden and this is our view of the ecommerce trends for 2015.

Published in: Internet
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Ecommerce trends in 2015 - What to expect

  1. 1. 5 predictions for ecommerce in 2015
  2. 2. #1 STORYTELLING Marketing and Commerce will continue to converge as the main agenda becomes getting future customers to be moved by the message. It wont longer be sufficient to focus on changing colors on buttons to convert visitors to customers. Brands will be more transparent and personal. Brands will not just make their products available for purchase online they will have to create concept stores online where the brandbuilding and e-commerce are integrated parts of the customer experience. Content + Marketing + Commerce = Conversion? Subtrends: Content marketing, Content Commerce, Conversion rate optimization, Brands are publishers
  3. 3. #2 RETENTION The excessive focus on attracting NEW customers will fade and we shift focus to serving existing customers better. The first step for many brands is to invest in a eCRM setup, where customer data is transferred to the email-marketing or CRM system and can then be used to send tailored messages to existing customers. Subtrends: Loyalty clubs, eCRM, Marketing Automation, After sales process, big data, CLTV
  4. 4. #3 PERSONALIZATION Leveraging upon the abundance of data that we leave behind when we are surfing on the net e-commerce sites will attempt to personalize the shopping experience. In an effort to make their offerings even more relevant and compelling ecommerce companies will focus more on personalization. To leverage the data that they have and try to predict what the customer wants, and display that content or products. The first step for many brands is to invest in a eCRM setup, where customer data is transferred to the email-marketing or CRM system and can then be used to send tailored messages to existing customers. Subtrends: CEM, Customer journey, targeting, big data, Marketing Automation
  5. 5. #4 OMNICHANNEL A widespread adoption of omnichannel strategies probably won’t happen in 2015 either but we will se more and more attempts to streamlining the shopping experience across channels. Subtrends: Mobile commerce, In-store analytics, In-store online POS, in-store pick-up
  6. 6. #5 ORGANIZATION In 2015 ecommerce organisations and the roles within these organisations will be more clearly defined. The growth of ecommerce and digital marketing has spawned an enormous amount of new titles and roles. Companies are struggling to figure out what they mean and how they fit in to their organizations. The often isolated ecommerce departments in bigger retail companies are clearly a big obstacle if you want to achieve omnichannel experiences.

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