Xcellent! General Presentation


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Xcellent! General Presentation

  1. 2. Xcellent! Events & Marketing Presentation An events & marketing management service with international cross sector experience .
  2. 3. <ul><li>Privately Owned – HMRC Registered Sole Trader. </li></ul><ul><li>Over 11 year’s experience in International Marketing & Event Management </li></ul><ul><li>Corporate & Social Responsibility & Diversity Policies in place </li></ul><ul><li>H.O. North East England. Satellite office in Antalya Turkey </li></ul><ul><li>Reliable British and Turkish Nationals, fluent in both languages </li></ul><ul><li>Chartered Institute of Marketing Degree – Durham University. UK. 1994 </li></ul><ul><ul><li>1987 Awarded ‘Most Promising Young Entrepreneur’ Shell Livewire Awards </li></ul></ul><ul><ul><li>1988 Finalist in Tyne Tees TV ( UK ) North East Business Awards – ‘Young Entrepreneur – New Business’ Category </li></ul></ul><ul><ul><li>1998 - 2003 Achieved $5.2 million in international event sales (team of 2) </li></ul></ul><ul><ul><li>2004 Guest Presenter on UK Shopping Channel ( technology products and gadgets ) </li></ul></ul><ul><ul><li>2006 UK Personal License Holder. Authorised to sell or supply alcohol. UK Licensing Act 2003 . </li></ul></ul>About Us
  3. 4. British M otorsports Teams Engineering Companies Event Management Companies International Telecom Service Providers International Trade Show Operators OEM Hardware & Software Manufacturers Pharmaceutical Companies Regional Development Agencies UK Premiership Football Clubs UK Professional RUFC Client Experience Includes:-
  4. 5. Services. Destination Management Global Event Management Marketing Communications & Strategy Channel Sales Representation
  5. 6. Destination Management Event Focus Aims & Objectives Geographical Locations & Venue Search Lifestyle Events & Experiences Social Program Planning Dine Arounds & Gala Dinners Welcome Gifts & Supplier Liaison Transfers & Logistics Welcome Desks & Onsite Services
  6. 7. <ul><li>DESTINATIONS BY CITY & REGION </li></ul><ul><li>ANKARA & Central Anatolia Turkey's modern Capital , Konya and whirling dervishes , and lots more </li></ul><ul><li>ANTALYA & Mediterranean Coast : most popular seaside resorts from Marmaris via Dalyan , Dalaman , Fethiye , Ölüdeniz , Kalkan , Kas , Olimpos , Antalya , Side and Alanya to Adana and Antakya . </li></ul><ul><li>BURSA & Iznik (Nicaea) sail across the Sea of Marmara to enjoy early Ottoman architecture and great food </li></ul><ul><li>ÇANAKKALE, Gallipoli & Dardanelles Battlefields of ancient Troy and World War I , a long day-trip or (better) overnight from Istanbul. </li></ul><ul><li>CAPPADOCIA, Göreme & Ürgüp &quot;Moonscape&quot; terrain, cave churches and cave hotels , and breathtaking hot-air balloon flights </li></ul><ul><li>DIYARBAKIR & Southeastern Turkey Biblical history, pistachio nuts, the Tigris & Euphrates, Diyarbakir , Gaziantep , Sanliurfa (Edessa) and Old-Testament Harran </li></ul><ul><li>EDIRNE & Thrace European Turkey, an easy day-trip or overnight excursion from Istanbul . </li></ul><ul><li>ERZURUM & Eastern Turkey Wild, beautiful, an untamed national park, with white-water rafting in the Kaçkar Mts , Kars , Ani , Erzurum , Mt Ararat , Dogubeyazit , Lake Van & mythic Nemrut Dagi . </li></ul><ul><li>ISTANBUL with its Blue Mosque , Hagia Sophia , Topkapi Palace , Hippodrome , Bosphorus Cruises , Grand Bazaar </li></ul><ul><li>IZMIR, EPHESUS & Aegean Coast Bergama (Pergamum) , Çesme & Alaçati , Ephesus , Bodrum, Pamukkale ( Cotton Castle). </li></ul><ul><li>TRABZON & Black Sea Coast Land of Argonauts , the Golden Fleece , cherries, hazelnuts, tobacco, tea , and dramatic scenery, from Sinop and Samsun to Trabzon </li></ul>
  7. 8. <ul><ul><li>2005 – Date Turkey Key Growth Sectors </li></ul></ul><ul><ul><ul><li>Education & Training </li></ul></ul></ul><ul><ul><ul><li>Infrastructure Engineering – Civils, Hydro Electric, Oil & Gas, Construction </li></ul></ul></ul><ul><ul><ul><li>Automotive </li></ul></ul></ul><ul><ul><ul><li>Financial Services </li></ul></ul></ul><ul><ul><ul><li>Pharmaceutical </li></ul></ul></ul><ul><ul><ul><li>ICT </li></ul></ul></ul><ul><ul><ul><li>Telecoms </li></ul></ul></ul><ul><ul><ul><li>Healthcare & Medical </li></ul></ul></ul>Emerging / Developing Market Information <ul><li>Understanding the market, growth opportunities & implications </li></ul><ul><ul><li>Turkey borders 8 countries both the EU, Middle East & Central Asian Republics </li></ul></ul><ul><ul><li>In the Middle East and Central European region, Turkey is one of the largest countries in terms of population and economy. </li></ul></ul><ul><ul><li>Turkey is one of the largest mobile communications markets in Europe and the Middle East, boasting a total of 64 million mobile phone customers .. </li></ul></ul><ul><ul><li>Customs Union with the EU since 1996 </li></ul></ul><ul><ul><li>Anticipated to have largest population in Europe by 2014 </li></ul></ul><ul><ul><li>50% of population is under age of 25! </li></ul></ul><ul><ul><li>EU membership 2010 – 15? </li></ul></ul>
  8. 9. Turkey - Cisco’s target for an ICT Powerhouse . – Developing Telecoms Publication Jason Deign 14 th Aug 2007 - Investment, ICT Training and Education, Turkey, MENA: Turkey has long been a country of substantial economic growth. Now Cisco, with a fully-funded and substantial programme of investment and skills training, is aiming to turn Turkey into an ICT powerhouse Michael Schwartz   6 th July 2009 . Analysis, Markets, ICT, Middle East: ICT's highest growth potential anywhere in the world lies in the Middle East, according to a new report from Dublin-based Research and Markets. Difficulties in the oil sector and in the global economy will generate a need for continuous ICT development. In turn, Security, Internet, IPTV, WiMAX and 3G make for attractive opportunities. R&M predicts enhanced growth because problems in the oil sector and global economic downturn will create more ICT demand. 3G Launched in Turkey August 2009 – Turkcell / Vodafone & Turk Telecom Mid-East has world's highest growth potential . – Developing Telecoms Publication Developing Markets a Bright Spot for Automakers – BTNET.com Jim Henry 3 rd Nov 2008 . As mature markets like the United States and Western Europe market have cratered, luxury brands like Porsche and Rolls-Royce are turning more and more to developing markets in Asia, India, and in Central and Eastern Europe . So are less lofty brands like Buick , . While Americans have turned their backs on Hummer , General Motors is trying to sell it off, demand for macho gas-guzzlers is strong in Russia and the Middle East. “ In the last five years, the markets in Central and Eastern Europe have evolved at a breathtaking pace. Porsche has been able to more than quadruple the number of cars it sells there,” Porsche said in a written statement, announcing the creation last month of a new regional headquarters in Prague , in the Czech Republic. Porsche sold about 3,200 vehicles in Central and Eastern Europe in the fiscal year ended Sept. 30, an increase of about 6 percent. The Cayenne SUV is in particularly high demand, the company said. The new regional office in Prague will oversee sales, service, pubic relations and marketing activities of 34 Porsche dealerships in 23 countries, adjoining the region handled by Porsche Russia. Poland and Turkey are also important individual markets for Porsche, the company said . Emerging / Developing Market Information
  9. 10. Global Event Management Award Ceremonies Sales Promotions Celebrations Golf Events Seminars & Summits Conferences Incentive & Motivation Road Shows Sports Tournaments Corporate Hospitality Lifestyles Activities Logistics Tennis Events Trade Show & Exhibition Organisation Motor Sports Transfers Press Tours Executive Global Meetings VIP Events Gala Dinners
  10. 11. Marketing Communications & Strategy <ul><li>Via </li></ul><ul><li>National Quantitative & Qualitative Research Project </li></ul><ul><li>Electrical Safety Engineers Forum - Regional Networking Events </li></ul><ul><li>Established an Online networking forum - www.electricalsafetyforum.co.uk </li></ul><ul><li>News & Media Releases </li></ul><ul><li>Industry Specific Articles for Online & Written National Publications </li></ul><ul><li>Exhibitions at Industry Specific Events </li></ul><ul><li>Presentations & Speaking Opportunities at Annual Corporate Meetings & Industry Networking Forums </li></ul><ul><li>Regional & National Industry Awards Applications </li></ul><ul><li>Below the Line Activities for Sales Promotions </li></ul>Recent Achievement - Strategic Branding & Positioning Project 2007 – 2009 Helped Position a ‘buried’ regional electrical safety service, into a UK market leader. Helped increase income by 78% over 2 years.
  11. 12. <ul><li>Marketing Strategy </li></ul><ul><li>External Quantitative & Qualitative Research </li></ul><ul><li>Internal Review and Assessment </li></ul><ul><li>Competitor Research, Analysis and Positioning </li></ul><ul><li>Corporate Aims & Objectives Identification </li></ul><ul><li>Branding - Brand Identity & Core Brand Value creation </li></ul><ul><li>Sector and Services Segmentation. </li></ul><ul><li>Competitive Positioning and Differentiation </li></ul><ul><li>( USP ) Unique Selling Proposition Development </li></ul><ul><li>Lifecycle Strategies to cover :- </li></ul><ul><li>Product / Services Development </li></ul><ul><li>Market Entry </li></ul><ul><li>Market Growth </li></ul><ul><li>Market Maturity </li></ul><ul><li>Market Decline </li></ul><ul><li>Promotional Strategy Implementation </li></ul><ul><li>Customer Relationship Management ( CRM) review </li></ul>Marketing Communications Direct Marketing Targeted and specific messaging via Dbase segmentation for sales promotions via direct mail, e-mail, viral campaigns and telemarketing. Literature & Promotional piece design for specific &quot;call-to-action&quot; campaigns . Online Marketing Web Site Content review, English Language page development and Search Engine Optimisation. Social Marketing. Literature Creation and development of Product or Service Datasheets, Case Studies, Brochures and Corporate Newsletters. Marketing & Sales Promotions Establishing strategy & targeted message promotions. Creating fliers, developing database, implementing campaign. New Client Welcome Packs PR. Publicity & Awareness Generation Writing Press Releases + News Articles. Evaluate and create Sponsorship Opportunities, Advertising. Public Relations Communications. Strategic Suppliers, Partners and Influencer communications planning. Events, Exhibitions + Conferences Product or Service Promotion Events – via Road shows, Exhibitions, Conferences etc. Corporate Networking Events and Client Hospitality. Internal events – teambuilding, meetings, incentives
  12. 13. Channel Sales Representation Channel and Partner Recruitment International Trade Show General Sales Agents Sales Representation – English Speaking
  13. 14. Client Feedback
  14. 15. Event Management Beverley –helped us with our EMEA/ USA Events . She LISTENED to our requirements, then provided us with everything – and MORE pre-show, onsite and follow up. Her attitude & helpfulness made it a pleasure to work with and made my job a LOT easier! SEMC EMEA M2M Marketing Manager
  15. 16. How we could help you Many thanks for your time. We look forward to working with you in the future…..
  16. 17. Open Discussion