We at Beutler Ink know hotels and hospitality management. We have over thirty years combined experience in social media, with specialists in food & beverage, entertainment, and hospitality. We stand out from the crowd thanks to our killer account management team, which never leaves you wondering about the status of your project or worrying about when we’re going to respond to your emails. We work with partners, not clients. We deliver results, not buzzwords. And we make impactful content, not just pretty stuff.

1. 1 | SECTION TITLE
SOCIAL MEDIA
WHY HIRE US FORWHY HOTELS HIRE US FOR

2. 2 | INTRO
HELLO!
WE’RE BEUTLER INK.
WE’RE THE SOCIAL MEDIA EXPERTS
YOU CALL TO TAKE YOUR STRATEGY
TO THE NEXT LEVEL

3. WHAT WE DO AND
WHY WE’RE DIFFERENT
WE DON’T JUST MAKE CONTENT,
WE MAKE CONTENT PEOPLE CARE ABOUT.
Our daily social content keeps hotel properties top of mind for fans and
followers, and our ad campaigns and boosted posts drive website clicks and
bookings. This two-pronged approach ensures vibrant social communities
that also drive sales and provide a positive return on investment.

4. 4 | CASE STUDY
Cheeca Lodge asked us to deepen engagement with their super social fans, so we developed a new
branded Instagram hashtag. To incentivize usage, we created a rolling monthly giveaway, plus offered
the chance to be featured on the website and social. We collected over 1,200 submissions in the first
two months.

5. Naples Grande Beach Resort has enlisted us to design and administer quarterly contests and
sweepstakes to accomplish larger marketing goals. In addition to social engagement and direct revenue,
our efforts have paid off in email and mailing list sign ups, spa bookings, and user-generated content.
5 | CASE STUDY

6. The Marker Waterfront Resort—the first new hotel in Key West in 20 years— asked us to
build its brand from the ground up. We helped the property find its brand look, voice and
style on social.
6 | CASE STUDY

7. The LOTTE New York Palace had us optimize their LinkedIn presence and teach their
sales team how to generate B2B leads on the platform.
We helped the New York Palace
employees turn their expertise and
insights into engaging blog posts
7 | CASE STUDY

8. As the long-time social media agency of record for Northwood Hospitality,
a portfolio of independent hotels across the country, we create daily content
and long-tail campaigns for up to six hotels and resorts. We also manage
social ad buys to ensure our content reaches the largest audience possible.
In the first six months of partnering, the portfolio’s social footprint grew 50%.
Once we established a rapport with our followers, we turned our attention to
more sales-oriented tactics and have since seen a 250% increase in bookings
from social.
WE KNOW HOTELS &
HOSPITALITY MANAGEMENT

9. OUR TEAM
We have over thirty years combined experience in social media, with
specialists in food & beverage, entertainment, and hospitality.
We stand out from the crowd thanks to our killer account management
team, which never leaves you wondering about the status of your project
or worrying about when we’re going to respond to your emails.
WE WORK WITH PARTNERS, NOT CLIENTS.
We deliver results, not buzzwords. And we make impactful content,
not just pretty stuff.