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Beutler Ink: We Help You Grow


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Beutler Ink helps brands big and small grow audiences, engagement, leads, revenue, and reputation.

How can we help you grow? Email us at

Published in: Marketing
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Beutler Ink: We Help You Grow

  2. 2. AUDIENCES We use market research, buyer personas, and web analytics to learn who your audiences are, what platforms they’re active on, and what content interests them. Then we create platform- optimized inbound campaigns to reach and grow them.
  3. 3. RESULTS AUDIENCES The U.S. Chamber of Commerce tapped Beutler Ink to reconceptualize their small business offering: Small Business Nation. As Main Street has gone digital, the Chamber has worked to engage younger entrepreneurs—especially those associated with startups and Silicon Valley. We built a new website, started a newsletter and blog, and created valuable downloadable resources to grow membership among this new audience. Doubled the monthly website traffic, recuited new members using social media (a first for the U.S. Chamber), created first uptick in membership in years, and achieved the highest-ever engagement rates for a U.S. Chamber list.
  4. 4. ENGAGEMENT To stand out within the walled gardens of social media—and to get users to click over to your website—you need shiny content that attracts attention on smartphone screens. Our team will help plan and execute content that will engage your audience and align with your broader social strategy.
  5. 5. ENGAGEMENT Google’s social team taps us to brainstorm and illustrate customized images for their social channels. RESULTS Our graphics are consistently the best performing content on Google’s accounts and effectively promote important news and campaigns.
  6. 6. ENGAGEMENT The National Geographic Channel leans on us to create social infographics that get their fans talking in advance of new and returning shows. We research, write, and design information-packed assets that engage fans. RESULTS Our graphics regularly rack up thousands of likes and shares and— most importantly—generate fun conversations about upcoming series.
  7. 7. LEADS We use exclusive offers and social contests to attract prospects and convert them into leads. This same content is also used to build brand awareness and demonstrate thought leadership.
  8. 8. LEADS Amazon Web Services partnered with us to share stories of their healthcare and genomics customers who are saving lives through personalized medicine. We developed a 27-page ebook that uses these stories to highlight the human impact of AWS’s cloud technology. The report generated more than 200 high-quality leads for the AWS team. RESULTS “This has been an amazing project. Our customers all ... approved the ebook in record-breaking time, and it’s because of the way the story was written—with a human interest focus that really captured the important work that they are doing for precision medicine.” Kelly Berkley Field Marketing Manager at AWS
  9. 9. LEADS Oracle Marketing Cloud worked with us to design a 20-page ebook covering marketing tips and best practices. We used a cook-book theme to transform the traditional case study format into something more engaging and visually striking. RESULTS The Demand Gen Pro’s Cookbook: Tasty Tips from Marketing’s Master Chefs won top honors at the Digiday Content Marketing Awards.
  10. 10. REVENUE Bottom line: Revenue remains the most important key performance indicator for most organizations. We will align all of our strategy and content decisions with your sales goals—and help you move customers through the funnel and into the checkout line.
  11. 11. REVENUE Two Florida-based luxury hotels, Naples Grande Beach Resort and Cheeca Lodge & Spa, rely on us to help them put “heads in beds” via social media. We create moments of inspiration on Facebook, Instagram, and Twitter that trigger buyer journeys, target social ads to likely travelers, and use contests to gather more leads and activate existing contacts. RESULTS Increased social sales by more than 200% YOY, tripled uniques visits to the website and met full year’s ROI benchmark with booking response from a single email blast.
  12. 12. REPUTATION We help grow your reputation with thought leadership content— including special projects, guest editorials, and presentation speeches and slides—and audits of your online presence.
  13. 13. REPUTATION Accel Partners partnered with us to realize the almost impossible: to make sense of the crowded and rapidly growing marketing technology landscape. The result is Growthverse, an interactive visualization of more than 800 technology solutions, helping marketers at all levels find the right tech for their teams. RESULTS The visualization was featured in TechCrunch and VentureBeat, and it made it the homepage of Product Hunt.
  14. 14. REPUTATION Beutler Ink helps our partners work constructively and collaboratively with the Wikipedia community to improve entries related to their interests. Home decor website Apartment Therapy, for example, hired us to research, write, and place a new Wikipedia entry about the brand. RESULTS Following Wikipedia’s exacting rules for content and managing “conflict of interest” situations, we created a detailed company profile which was reviewed and readily accepted by Wikipedia’s volunteer editors.