BEUTLER INK HELPS BRANDS BIG
AND SMALL GROW...
AUDIENCES ENGAGEMENT LEADS REVENUE REPUTATION
We use market research, buyer personas, and web analytics to
learn who your audiences are, what platforms they’re active
on, and what content interests them. Then we create platform-
optimized inbound campaigns to reach and grow them.
The U.S. Chamber of Commerce tapped
Beutler Ink to reconceptualize their
small business offering: Small Business
Nation. As Main Street has gone digital,
the Chamber has worked to engage
those associated with startups and
Silicon Valley. We built a new website,
started a newsletter and blog, and
created valuable downloadable
resources to grow membership
among this new audience.
Doubled the monthly website traffic,
recuited new members using social
media (a first for the U.S. Chamber),
created first uptick in membership in
years, and achieved the highest-ever
engagement rates for a
U.S. Chamber list.
To stand out within the walled gardens of social media—and to
get users to click over to your website—you need shiny content
that attracts attention on smartphone screens. Our team will help
plan and execute content that will engage your audience and align
with your broader social strategy.
Google’s social team taps us to
brainstorm and illustrate customized
images for their social channels.
Our graphics are consistently the
best performing content on Google’s
accounts and effectively promote
important news and campaigns.
The National Geographic Channel leans
on us to create social infographics that
get their fans talking in advance of
new and returning shows. We research,
write, and design information-packed
assets that engage fans.
Our graphics regularly rack up
thousands of likes and shares and—
most importantly—generate fun
conversations about upcoming series.
We use exclusive offers and social contests to attract prospects
and convert them into leads. This same content is also used to
build brand awareness and demonstrate thought leadership.
Amazon Web Services partnered with
us to share stories of their healthcare
and genomics customers who are
saving lives through personalized
medicine. We developed a 27-page
ebook that uses these stories to
highlight the human impact of AWS’s
cloud technology. The report generated
more than 200 high-quality leads for
the AWS team.
“This has been an amazing project. Our
customers all ... approved the ebook in
record-breaking time, and it’s because
of the way the story was written—with
a human interest focus that really
captured the important work that they
are doing for precision medicine.”
Field Marketing Manager at AWS
Oracle Marketing Cloud worked with
us to design a 20-page ebook covering
marketing tips and best practices. We
used a cook-book theme to transform
the traditional case study format into
something more engaging and
The Demand Gen Pro’s Cookbook:
Tasty Tips from Marketing’s Master
Chefs won top honors at the Digiday
Content Marketing Awards.
Bottom line: Revenue remains the most important key performance
indicator for most organizations. We will align all of our strategy and
content decisions with your sales goals—and help you move customers
through the funnel and into the checkout line.
Two Florida-based luxury hotels,
Naples Grande Beach Resort and
Cheeca Lodge & Spa, rely on us to
help them put “heads in beds” via
social media. We create moments of
inspiration on Facebook, Instagram,
and Twitter that trigger buyer
journeys, target social ads to likely
travelers, and use contests to gather
more leads and activate
Increased social sales by more than
200% YOY, tripled uniques visits to
the website and met full year’s ROI
benchmark with booking response
from a single email blast.
We help grow your reputation with thought leadership content—
including special projects, guest editorials, and presentation
speeches and slides—and audits of your online presence.
Accel Partners partnered with us
to realize the almost impossible:
to make sense of the crowded and
rapidly growing marketing technology
landscape. The result is Growthverse,
an interactive visualization of more
than 800 technology solutions, helping
marketers at all levels find the right
tech for their teams.
The visualization was featured in
TechCrunch and VentureBeat, and it
made it the homepage of
Beutler Ink helps our partners work
constructively and collaboratively with
the Wikipedia community to improve
entries related to their interests. Home
decor website Apartment Therapy, for
example, hired us to research, write,
and place a new Wikipedia entry about
Following Wikipedia’s exacting rules
for content and managing “conflict
of interest” situations, we created a
detailed company profile which was
reviewed and readily accepted by
Wikipedia’s volunteer editors.
EMAIL US AT HELLO@BEUTLERINK.COM TODAY
TO LEARN MORE.
HOW CAN WE HELP YOU GROW?