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To pin or not to pin - Pinterest for business


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A presentation given to the Xtraordinary Women in Business Network in Somerset West on 11 April 2013.

Published in: Business, Technology
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To pin or not to pin - Pinterest for business

  1. 1. To Pin or not to Pin How small businesses can use Pinterest to generate leads and sales. by Bettina Horvath for Xtraordinary Women / Somerset WestThursday 11 April 13 1
  2. 2. More than 1,000 words *found via PinterestThursday 11 April 13 2
  3. 3. What is Pinterest Visual content inspiration Exploring creativity Sourcing ideas Time black hole A must have research tool for marketers wanting to find out more about their buyer personasThursday 11 April 13 3
  4. 4. Who uses Pinterest Consumers 80% females South Africa is one of the top 10 countries addicted to pinningThursday 11 April 13 4
  5. 5. The acid test Start searching for products you are selling (If you don’t sell products, you sell information) Take note of your findingsThursday 11 April 13 5
  6. 6. Advantages Generates traffic Virality via repin Follow only what really interests you An image says more than 1,000 words Easy to useThursday 11 April 13 6
  7. 7. Pinterest ideas for B2B Use infographics, find all relevant ones to your industry and pin them together on a board How to guide boards Tutorial boardsThursday 11 April 13 7
  8. 8. Four ways to use Pinterest On your website to let others pin your content On Pinterest to curate your own boards of interesting pins Search for content Research your persona’s likesThursday 11 April 13 8
  9. 9. A Pinterest friendly website Must have images Infographics & Instructographics Make sure images have full description Name all imagesThursday 11 April 13 9
  10. 10. Can you generate leads No1 marketing goal: increase of database From pin to email? Not directly Engage! = Re-pin & comment Provide AWESOME information with interesting and well curated boards - aimed at your buying persona Do not sell directlyThursday 11 April 13 10
  11. 11. Analytics Verified website Check traffic from Pinterest in Google Analytics New Pinterest analytics tool tells you exactly which of your website pages have been pinnedThursday 11 April 13 11
  12. 12. Tips & Tricks Comments with 20-40 words only Enable group pinning (allow others to pin to a board)Thursday 11 April 13 12
  13. 13. “ What marketers and publishers should be doing is using Pinterest to understand and research their customers not to force things down their throats–and especially not to pollute the web with more useless infographics. Michael GrayThursday 11 April 13 13
  14. 14. Pinsanity - enjoyThursday 11 April 13 14
  15. 15. Pinned ResourcesThursday 11 April 13 15
  16. 16. click here for all Thank youThursday 11 April 13 16