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7 sins of email marketing

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An intro of what not to do when using email marketing as a strategy.

Published in: Business
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7 sins of email marketing

  1. 1. The 7 Sins of Email Marketing by Bettina Horvath aka The Digital Marketing Ninja
  2. 2. Inbound Marketing at a Glance
  3. 3. 1 No e-mail marketing
  4. 4. Why e-mail?
  5. 5. Why e-mail?Cost-effective
  6. 6. Why e-mail?Cost-effectiveIntimate, deepen relationship
  7. 7. Why e-mail?Cost-effectiveIntimate, deepen relationship Social Media
  8. 8. Why e-mail?Cost-effectiveIntimate, deepen relationship Social Media E-mail
  9. 9. Why e-mail?Cost-effectiveIntimate, deepen relationship Social MediaConverse to convert E-mail
  10. 10. Why e-mail?Cost-effectiveIntimate, deepen relationship Social MediaConverse to convert E-mail
  11. 11. 2 Sending unsolicited mail= not asked for
  12. 12. Do not
  13. 13. Do notBuy e-mail addresses of any kind
  14. 14. Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your list
  15. 15. Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your listAdd e-mails from networking meetings onto your list
  16. 16. Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your listAdd e-mails from networking meetings onto your listAdd anyone UNASKED to your list
  17. 17. Do not be an evil spammer
  18. 18. Do Make a Compelling Offer
  19. 19. Do Make a Compelling Offer
  20. 20. Do Make a Compelling Offer
  21. 21. Do Make a Compelling Offer
  22. 22. 3 Wrong tools
  23. 23. Spam score
  24. 24. Use the Pros
  25. 25. Unsubscribe
  26. 26. 4 No segmentation
  27. 27. 5 Wrong Timing
  28. 28. Weekends?
  29. 29. 6 Content Misery
  30. 30. Most important parts Subject First paragraph
  31. 31. 7 Missing the Point
  32. 32. Reaching the goal
  33. 33. Reaching the goal
  34. 34. Reaching the goalLinks
  35. 35. Reaching the goalLinksCall to actions
  36. 36. Reaching the goalLinksCall to actionsConversion points
  37. 37. Thank You

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