Photo Credit: <a href="http://www.flickr.com/photos/11922859@N00/170464222/">bricolage.108</a> via <a href="http://compfight...
Intro
Wednesday, April 16, 14
Photo Credit: <a href="http://www.flickr.com/photos/93366642@N03/8661758659/">Mark Looker</a> via <a href="http://compfight....
Wednesday, April 16, 14
Wednesday, April 16, 14
Challenges
Keeping and gaining subscribers
being able to compete with internet radio stations
adapting to new automobile t...
Photo Credit: <a href="http://www.flickr.com/photos/66568316@N04/8521200226/">Mr. Emagal</a> via <a href="http://compfight.c...
Wednesday, April 16, 14
Wednesday, April 16, 14
Wednesday, April 16, 14
Wednesday, April 16, 14
Wednesday, April 16, 14
Date/Timeframe (year 1) Event/Milestone
June 2014 Receive project approval from Sirius XM Holdings Inc.
July 2014 Meet wit...
Strategy Evaluation
Total downloads through Google Analytics
Advertising revenue using PPC through Google AdWords
Total fa...
Conclusion
Wednesday, April 16, 14
References
Alexa The Web Information Company (2014). "siriusxm.com." Siriusxm.com Site Info. Retrieved April 3, 2014 from
...
Duggan, M. and Aaron Smith. (2013) "Social Media Update 2013." Pew Research Centers Internet American Life Project
RSS. Re...
References
Lowry, T. (2008). “XM-­-Sirius: Land Mines Aplenty.” Businessweek Online, 13. Retrieved April 4, 2014 from http...
References
Saba, J. and Liana Baker. (2013). "Analysis: In battle for the car, Sirius faces fight from Pandora." Reuters. ...
References
Trefis. (2013). "Looking At Sirius XM’s Long Term Subscriber Growth As Auto Sales Roar." Retrieved April 10, 20...
Siriusly Team
Jarrett Benavides Bethany Cubbage
Wednesday, April 16, 14
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Benavides cubbage presentationroughdraft

  1. 1. Photo Credit: <a href="http://www.flickr.com/photos/11922859@N00/170464222/">bricolage.108</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by-nc-sa/2.0/">cc</a> Sirius XM Holdings Inc. Prepared by: Jarrett Benavides and Bethany Cubbage “Sirius XM for You” Wednesday, April 16, 14
  2. 2. Intro Wednesday, April 16, 14
  3. 3. Photo Credit: <a href="http://www.flickr.com/photos/93366642@N03/8661758659/">Mark Looker</a> via <a href="http://compfight.com">Compfight</a> <a href="http://www.flickr.com/help/general/#147">cc</a> Wednesday, April 16, 14
  4. 4. Wednesday, April 16, 14
  5. 5. Wednesday, April 16, 14
  6. 6. Challenges Keeping and gaining subscribers being able to compete with internet radio stations adapting to new automobile technologies Wednesday, April 16, 14
  7. 7. Photo Credit: <a href="http://www.flickr.com/photos/66568316@N04/8521200226/">Mr. Emagal</a> via <a href="http://compfight.com">Compfight</a> <a href="http://www.flickr.com/help/general/#147">cc</a> Solutions Subscription free radio Sirius Network with Sirius “Points” and Sirius “Vision” Wednesday, April 16, 14
  8. 8. Wednesday, April 16, 14
  9. 9. Wednesday, April 16, 14
  10. 10. Wednesday, April 16, 14
  11. 11. Wednesday, April 16, 14
  12. 12. Wednesday, April 16, 14
  13. 13. Date/Timeframe (year 1) Event/Milestone June 2014 Receive project approval from Sirius XM Holdings Inc. July 2014 Meet with Sirius XM legal team July 2014 Recruit and onboard development team August 2014 Design and Development - Define the vision and create User interface sketches October 2014 Content and documentation implementation November 2014 Integration with third party systems January 2015 Bug testing January 2015 Present initial demo to officials February 2015 Inform current Sirius users of the changes March 2015 Advertise changes to the public March 2015 Implementing requested changes May 2015 BETA Test - Final development and testing (release Sirius Network next month) Strategy Implementation Wednesday, April 16, 14
  14. 14. Strategy Evaluation Total downloads through Google Analytics Advertising revenue using PPC through Google AdWords Total fan engagement through social media sites Photo Credit: <a href="http://www.flickr.com/photos/25189029@N00/218965633/">TarynMarie</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a> Wednesday, April 16, 14
  15. 15. Conclusion Wednesday, April 16, 14
  16. 16. References Alexa The Web Information Company (2014). "siriusxm.com." Siriusxm.com Site Info. Retrieved April 3, 2014 from <http://www.alexa.com/siteinfo/siriusxm.com> Arnold, J. (n.d.). Benefits of Using Pay Per Click in Your Web Marketing Campaign. -­- For Dummies. Retrieved April 11, 2014, from http://www.dummies.com/how-­-to/content/benefits-­-of-­-using-­-pay-­-per-­-click-­-in-­- your-­-web-­- market.html “AT&T, Sirius XM Propose Changes to WCS Rules.” (2012). Telecommunications Reports, 78(13), 35. Retrieved April 4, 2014 from http://web.a.ebscohost.com.oclc.fullsail.edu:81/ehost/pdfviewer/pdfviewer?sid=21edb758-­-0564-­- 43b8-­- aac3-­-7922d5bc9e4e%40sessionmgr4001&vid=7&hid=4206 Bates, J. (2007). XM-­-Sirius Fight Old-­-Fashioned Idea Of Market Competition. VIA Satellite, 22(4), 1. Retrieved April 4, 2014 from http://web.a.ebscohost.com.oclc.fullsail.edu:81/ehost/detail?vid=12&sid=1ff09915-­- d32f-­-46be-­-b098-­- bf04df797517%40sessionmgr4004&hid=4109&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN =24797917 Brumley, J. (2014). "Sirius XM Is Facing Some Serious Competition." InvestorPlace RSS. Retrieved April 4, 2014 from http://investorplace.com/2014/01/sirius-­-xm-­-finally-­-facing-­-sirius-­-competition/#.Uz8ddl7Yn7J Christman, C. (2014, February 7). #MSHUnderReview: why should businesses track conversions within Google analytics? [VIDEO]. Mainstreethost Blog. Retrieved April 11, 2014, from http://blog.mainstreethost.com/ mshunderreview-­-businesses-­-track-­-conversions-­-within-­-google-­-analytics-­- video#.U0hzHjnSSfQ Crunching Numbers (2014). "The Hidden Asset Of Sirius XM." Sirius XM Radio Inc (SIRI):. Retrieved April 4, 2014 from http://seekingalpha.com/article/1271141-­-the-­-hidden-­-asset-­-of-­-sirius-­-xm Dredge, S. (2013). "Analysts take their guesses at streaming music’s future growth." Music Ally. Retrieved April 4, 2014 from http://musically.com/2013/08/05/analysts-­-take-­-their-­-guesses-­-at-­-streaming-­-musics-­- future-­- growth/ Wednesday, April 16, 14
  17. 17. Duggan, M. and Aaron Smith. (2013) "Social Media Update 2013." Pew Research Centers Internet American Life Project RSS. Retrieve April 9, 2014 from http://www.pewinternet.org/2013/12/30/social-­-media-­-update-­- 2013/ Evans, B. (2013, February 12). Every big brand car 'will be connected to the internet by 2014', paving the way for apps that find a parking space or put directions on your windscreen. Mail Online. Retrieved April 4, 2014, from http://www.dailymail.co.uk/sciencetech/article-­-2277652/Every-­-big-­-brand-­-car-­-connected-­- internet-­-2014-­- paving-­-way-­-apps-­-parking-­-space-­-directions-­-windscreen.html Frankes, L. (2013, December 22). A Persistent Short Squeeze For Sirius XM But Not For Pandora. Sirius XM Radio Inc (SIRI):. Retrieved April 4, 2014, from http://seekingalpha.com/article/1911401-­-a-­-persistent-­-short-­- squeeze-­-for-­-sirius-­-xm-­-but-­-not-­-for-­-pandora "How Much Does Radio Advertising Cost?." (n.d.). Radio Advertising Tips RSS. Retrieved April 10, 2014 from http:// www.radioadvertisingtips.com/how-­-much-­-does-­-radio-­-advertising-­-cost/ How to Measure & Engage Your Audience with Socialbakers Analytics PRO. (n.d.). Socialbakers.com. Retrieved April 11, 2014, from http://www.socialbakers.com/how-­-to/404-­-how-­-to-­-measure-­-engage-­-your-­-audience-­-with-­- socialbakers-­-analytics-­-pro "Infotainment & Content." (2013). Apple and Google: Barbarians at the gate. Retrieved April 4, 2014 from http:// analysis.telematicsupdate.com/infotainment/apple-­-and-­-google-­-barbarians-­-gate "Liberty Media Reports Fourth Quarter and Year End 2013 Financial Results." (2014). (NASDAQ:LMCA). Retrieved April 4, 2014 from http://ir.libertymedia.com/releasedetail.cfm?ReleaseID=829175 Loeb, S. (2013). "What's your business model?." VatorNews. Retrieved April 10, 2014 from http://vator.tv/news/ 2013-­-12-­-21-­-how-­-does-­-pandora-­-make-­-money References Wednesday, April 16, 14
  18. 18. References Lowry, T. (2008). “XM-­-Sirius: Land Mines Aplenty.” Businessweek Online, 13. Retrieved April 4, 2014 from http:// web.a.ebscohost.com.oclc.fullsail.edu:81/ehost/detail?sid=92985a3e-­-3d9d-­-494a-­-917f-­- ecda6fdb6036%40sessionmgr4001&vid=1&hid=4109&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db= bth&AN=33894172 Munarriz, R. (2013, May 30). Sirius XM Has So Much to Gain, So Much to Lose. (SIRI). Retrieved April 4, 2014, from http://www.fool.com/investing/general/2013/05/30/sirius-­-xm-­-has-­-so-­-much-­-to-­-gain-­-so-­-much-­-to-­- lose.aspx Osborne, S. (2012). "Sirius XM's Invisible Marketing Strategy." Sirius XM Radio Inc (SIRI):. Retrieved April 4, 2014 from http://seekingalpha.com/article/457781-­-sirius-­-xms-­-invisible-­-marketing-­-strategy Osborne, S. (2012). "Spotify Knocking On The Doors Of Pandora And Sirius XM." Pandora Media Inc (P) news: Retrieved April 4, 2014 from http://seekingalpha.com/article/571171-­-spotify-­-knocking-­-on-­-the-­-doors-­-of-­- pandora-­- and-­-sirius-­-xm "Proxy Statement & Annual Report 2013." (2013) Sirius XM Holdings Inc. Retrieved April 11, 2014 from http:// files.shareholder.com/downloads/SIRI/3085439269x0x741176/DECE4582-­-303F-­-41DC-­-8F2A-­- AE1F048739E9/ SiriusXM_Annual_Report_and_Proxy_2013.pdf Rash, W. (2013). "GM, AT&T Plan WiFi-­-Enabled Vehicles Using LTE Network." Retrieved April 4, 2014 from http:// www.eweek.com/mobile/gm-­-att-­-plan-­-wifi-­-enabled-­-vehicles-­-using-­-lte-­-network/ Rigrodsky & Long, P. A. (2014). “SIRIUS XM HOLDINGS INC. SHAREHOLDER ALERT: Rigrodsky & Long, P.A. Announces Investigation Of Buyout Proposal.” Business Wire (English). Retrieved April 4, 2014 from http:// web.a.ebscohost.com.oclc.fullsail.edu:81/ehost/detail?sid=1ff09915-­-d32f-­-46be-­-b098-­- bf04df797517%40sessionmgr4004&vid=8&hid=4109&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db= bwh&AN=bizwire.c52625727 Rizzi Capital. (2014). "Sirius XM – Worth $100 Billion Within 5 Years." Sirius XM Radio Inc (SIRI):. Retrieved April 4, 2014 from http://seekingalpha.com/article/1930091-­-sirius-­-xm-­-worth-­-100-­-billion-­-within-­-5-­-years Wednesday, April 16, 14
  19. 19. References Saba, J. and Liana Baker. (2013). "Analysis: In battle for the car, Sirius faces fight from Pandora." Reuters. Thomson Reuters. Retrieved April 4, 2014 from http://www.reuters.com/article/2013/01/10/us-­-sirius-­- pandora-­- idUSBRE90914K20130110 Saintvilus, R. (2011). "It's Not Radio, It's Sirius XM." Sirius XM Radio Inc (SIRI): [Apple Inc., Netflix, Inc., Pandora Media Inc]. Retrieved April 4, 2014 from http://seekingalpha.com/article/311868-­-its-­-not-­-radio-­-its-­- sirius-­- xm "Sirius Number of Employees." (2014). Macroaxis. Retrieved April 4, 2014 from http://www.macroaxis.com/invest/ratio/ SIRI-­--­-Number_of_Employees “Sirius XM Radio Inc. SWOT Analysis.” (2013). Sirius XM Radio Inc. SWOT Analysis, 1-­-8. Retrieved April 3, 2014 from http://web.a.ebscohost.com.oclc.fullsail.edu:81/ehost/pdfviewer/pdfviewer?sid=3da6b026-­-bbd0-­- 4b97-­-9d90-­- cdf9513b5b9a%40sessionmgr4002&vid=2&hid=4109 "SiriusXM Main Content." (2014). SiriusXM. Retrieved April 4, 2014 from http://www.siriusxm.com "SiriusXM to Resume Stock Repurchase Program and Reaffirms Guidance -­- SiriusXM Radio." (2014). http:// investor.sirius.com/. Retrieved April 12, 2014 from http://investor.siriusxm.com/releasedetail.cfm?ReleaseID=832877 Sorkin, A. and Zachery Kouwe. (2009) "Satellite Radio Company Sirius XM Prepares for Possible Bankruptcy." The New York Times. Retrieved April 4, 2014 from http://www.nytimes.com/2009/02/11/technology/companies/11radio.html?_r=0 Stateman, A. (2005). “Bruce Weinstein's ethical winners and losers of 2004.” Public Relations Tactics, 12(1), 10. Retrieved April 4, 2014 from http://web.a.ebscohost.com.oclc.fullsail.edu:81/ehost/pdfviewer/pdfviewer?sid=21edb758-­- 0564-­-43b8-­- aac3-­-7922d5bc9e4e%40sessionmgr4001&vid=10&hid=4206 Wednesday, April 16, 14
  20. 20. References Trefis. (2013). "Looking At Sirius XM’s Long Term Subscriber Growth As Auto Sales Roar." Retrieved April 10, 2014 from http://www.trefis.com/stock/siri/articles/205578/looking-­-at-­-sirius-­-xms-­-long-­-term-­- subscriber-­- growth-­-as-­-auto-­-sales-­-roar/2013-­-09-­-13 Tutle, B. (2012). "Time.com." Business Money The Declining Economic Might of the Once Coveted 18to34 Demographic Comments. Retrieved April 4, 2014 from http://business.time.com/2012/03/16/the-­- declining-­-economic-­-might-­- of-­-the-­-18-­-to-­-34-­-demographic/ Walsh, D. (2011). “Pressure to consolidate increases.” Crain's Detroit Business, 27(32), 0003. Retrieved April 4, 2014 from http://web.a.ebscohost.com.oclc.fullsail.edu:81/ehost/detail?vid=52&sid=1ff09915-­-d32f-­- 46be-­-b098-­- bf04df797517%40sessionmgr4004&hid=4109&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bwh&A N=64662673 Warren, T. (2005). “Auto industry turns up satellite radio volume.” Automotive News, 79(6134), 20H. Retrieved April 4, 2014 from http://web.a.ebscohost.com.oclc.fullsail.edu:81/ehost/detail?vid=18&sid=1ff09915-­- d32f-­-46be-­- b098-­- bf04df797517%40sessionmgr4004&hid=4109&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN =16217853 Wednesday, April 16, 14
  21. 21. Siriusly Team Jarrett Benavides Bethany Cubbage Wednesday, April 16, 14

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