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Assessment 1: ID HUB
Bethany Patch s3448500

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  1. 1. Bethany Patch s3448500
  2. 2. Positioning Statement/Persona Description  I have utilised my new, online presence to portray the intellectual curiosity and enthusiasm that I possess, especially as a new student in the field of Media and Communications. I am particularly interested in political news journalism, social renegotiation via new technologies, and writing.  The key publics I want to attract are other communications students, and communication/journalist professionals within my interest areas. I have created an online persona that represents and reflects this, in a way that positions me to approach different students and professionals in order to further strengthen my knowledge, skillset, and professional online identity.  In my online presence I have included a personal blog, and Twitter, LinkedIn and Instagram accounts, which showcase differing elements of my online persona in order to create a cohesive whole. I also created a TED account that I have used to start TED ‘conversations’, one of which is accessible through a recent blog post.
  3. 3. ID Design – Value Proposition  I believe that it is an exhilarating time to exist, in a period where human civilisation is attempting to renegotiate the social terms with which we interact with technology.  I would like students and professionals who encounter me to be able to grasp a sense of the determination I have to improve my knowledge, as well as the passion with which I plan to drive my career as a media and communications professional. I hope to be able to ignite this passion in others, and collaborate with them as much as possible, in order to enrich mine and their experience of media and communications.  I would like to utilise my online presence to generate a professional and inspirational public for myself that I can connect with, and be received by (Warner, 2002).
  4. 4. ID Design – Brand Story  I possess a true and enthusiastic passion for my professional and personal development as a student of writing and communicative practices.  I have completed my Bachelor of Psychology (Hons) at the University of Newcastle. I went on to study online courses of new media and technology, and online communication. This year, I moved to Melbourne in order to fully immerse myself in a cultural hub of journalism, independent publications, and studies.  To create a heavy online presence is a new concept for me, so my online persona is one of enthusiastic embrace and a determination for skill improvement. Through the practice of developing an online presence, I have begun to understand the significance and associational influence that is created through different connections provided by social media (Donath & boyd, 2004).  As I progress through my studies, I aim to strengthen and broaden these connections in an attempt to build a thorough professional network within the journalism/publication industry. For this reason, I have chosen to use my full name on most platforms, with the exception of my student-based Twitter account.
  5. 5. Evidence of blog posts Theory/Literature 8/10/identity-types-which-one-are-you/ Class Exercise 8/12/vimeo/ Identity Types – which one are you?  With another Bauman (1996) article, we are asked to question the boundaries of our own identities. Bauman reiterates that the postmodern problem with ‘identity’ is our perpetually unfulfilled need to remain open to changes in one’s character and goals – a constant yearning to ‘avoid fixation and keep the options open’ (1996, p18). Here, the essential concept of identity acts, not as a noun used to describe our character, but a verb – the act of persistent re-evaluation and shift. While many of us are given the glorified privilege of being able to sculpt and re-sculpt our personal identities at will, the choices that are available to us are moulded by the society in which we live.  Continued on blog Vimeo  ‘Vimeo is video + you. We put your videos first and give you the best ways to share, discover, and be inspired’ (, 2013). Brought to you from New York City, Vimeo is a (mostly) free short-film initiative that allows all members of the community to share film captures. Vimeo can now be integrated with almost any other online media platform, including Dropbox and iPhone apps for ease of video share. From face value, Vimeo seems to showcase films of a higher quality and calibre – content-based films created by film-makers and amateurs alike, with strict copyright laws. Funded by advertisements and the public (Vimeo Tip Jar system, premium user accounts).  Continued on blog
  6. 6. Evidence of blog posts cont. Personal Interest personal-identity/ An idea worth spreading – the quest for personal identity   Bauman (Identity in the Globalizing World; 2001) writes that ‘needing to become what one is is the feature of modern living’. After becoming familiar with Bauman’s work, I was inspired to start asking people about the different ways in which they build their identities. Is it an ongoing process or do you reach a conclusion? What are the methods you personally use to create and maintain your identity? Now that a lot of us have a virtual component in our lives, has it changed the way we see identity, or how we build one?  I decided to start a ‘conversation’ on (see link above), where I posited the question: ‘In a modern, globalised world, how do you build or adapt your identity?’. I chose TED as a platform to ask such a question because of the nature of the debate: whether identity is also adapted online required the interaction of people with online personas. Also, I have come to understand TED as a fairly open platform for discussion.  I wanted to share some of the major themes/answers that I found reoccurring in the TED conversation, in order to provide a current (although limited) view of Bauman’s concepts, and what is required of someone to secure their own identity. Also, I found it insightful and enriching, as it ties directly with my current studies.  Continued on blog
  7. 7. Tweeting Course Material Tweets August 8th, 2013 Interactions with classmates August 21st, 2013
  8. 8. Tweeting A different hashtag conversation August 12th, 2013
  9. 9. Platform diagram
  10. 10. References  Donath, J. (2004). Public Displays of Connection. BT Technology Journal, 22(4), 71- 82.  Warner, M. (2002). Publics and Counterpublics (abbreviated version). Quarterly Journal of Speech, 88(4), 413-425.