THE PITCH Carl Martin – I just need a friendOur Music Video Pitch by Beth Collett, Danii Round and Dom O’Brien http://www.reverbnation.com/carlmartin
MOOD BOARD Black and whiteFLASHING AloneLIGHTS ANDCOLOUR Emotion
PROPOSED NARRATIVE The story involves a teenage girl with a loving boyfriend, greatclothes, a party lifestyle, friends and money. She then turns toalcohol and drugs, which affects her mental health and pushesaway her loved ones leaving her alone with no-one. Thus relatingto the lyrics of the song “I just need a friend”. We want our videoto reflect the emotional journey of the young girl throughacting, props, dance and cinematography.
INSPIRATION Rihanna – We found lovehttp://www.youtube.com/watch?v=tg00YEETFzg Hand held camera in Skins – TV Drama http://www.youtube.com/watch?v=RC6zFBji_vQ Kanye West – All of the lights http://www.youtube.com/watch?v=HAfFfqiYLp0 The work of director Melina Matsoukas Black Swan – Film
TARGET AUDIENCE We feel Target Audience is significantly important, the clearerthe idea of who you want your target audience to be, the moresuccessful to music video. Student/undergraduate Jicnar Scale: B – C1 Age group 16-24 Females
HEALTH AND SAFETY AND LOGISTICS The use of glass bottles in video Tripping over technical equipment Location Safety (roads, rocks) The safety of our models (warmth due to filming in winter months) Travelling to locations (car and bus) Weather set backs Safety of our performers (dancers warming up and cooling down)
THANK YOU FOR VIEWING OUR PRESENTATIONWe hope we have created a clear image in your heads about thetype of music video we are trying to create, feel free to ask any questions!