Research into institutions that distribute similar products
Bauer Media• Bauer media owns Q music magazine.• Bauer media also owns Kerrang, Mojo, Empire.• Bauer media also owns of genre of magazines such as womans magazines (Grazia, Closer) and lifestyle magazines.• http://www.bauermedia.co.uk/Brands
Why does Bauer own more then one music magazine?• Bauer media owns more then one music magazine because the magazines will contain different genres of music so they get more profit from the sales as they are selling to a wider audience.
Why might this company be interestedin adding your magazine to their list of titles?• They might be interested in my magazine as it is a different genre to the other music magazines they sell as it is mainstream genre and contains music that is currently in the charts which is a genre the other magazines don’t contain
IPC media• ICP media owns music magazines such as NME and Uncut and also owns other genres of magazines such as fashion and health/lifestyle magazines.• ICP media might be interested in publishing my magazine as it isnt like the other magazines they sell as it is a different genre to the other magazines they publish.
• Bauer media and IPC media both might be interested in publishing my music magazine to widen their audiences as neither magazine publishes a mainstream magazine featuring chart music.