2009 AMC Social media briefing


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2009 AMC Social media briefing

  1. 1. Army Materiel Command & Social Media AMC’s flow of information begins with the Army standard Web site: the CORE Content Online Resource Enterprise (CORE) is a web-based content management system that specializes in indexing, packaging and publishing content created and submitted by Army Public Affairs personnel"The efforts at AMC are the embodiment of the DoD principles of information: maximum disclosure, minimum delay. Working in the social media sphere puts information at the fingertips of taxpayers and opens channels of communication with those interested in what we do. There is no greater strategic communication requirement for Department of Defense than keeping the public informed." --Jack Holt, Department of Defense senior strategist for emerging media
  2. 2. Army Materiel Command & Social Media From CORE submissions, news is uploaded to the AMC Facebook page Facebook provides AMC followers with an all encompassing page granting access to AMC social media accounts: Twitter, Flickr, YouTube, and the BRAC Blog. Facebook helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of peoples real-world social connections. For AMC, thoseconnections number more than 600 people.
  3. 3. Army Materiel Command & Social Media From Facebook, an automatic feed populates other social sites where AMC currently has a presence including: Twitter AMC on Twitter Simplicity has played an important role in Twitters success. People are eager toconnect with other people and Twitter makesthat simple. Twitter allows AMC to reach the segment of it’s followers desiring “just the facts” or quick snippets of information, in specifically 140 characters.
  4. 4. Army Materiel Command & Social MediaThe video sharing site, YouTube, provides access to AMC videos with an opportunity to gain feedback beyond the workforce. AMC on YouTube YouTube has many ways to help you find and watch videos. You can also interact with other YouTube users and around shared interests. If you make videos, you can broadcast them to the world, and maybe even develop an audience for your creations. AMC captures a diverse audience by uploading videos addressing various parts of its mission from Soldiers to logistics to munitions and beyond.
  5. 5. Army Materiel Command & Social Media And CNN iReport allows AMC followers to view the AMC Dispatch and other broadcast footage: AMC iReportCNN iReport allows everyday people to report the news. Allowing you to tell a story,offer an opinion or say what’simportant to you, other usersalso join the conversation on the day’s big issues.
  6. 6. Army Materiel Command & Social Media Or for AMC professionals searching for other practitioners across the vast Materiel Enterprise, there’s LinkedIn: AMC LinkedIn LinkedIn is an interconnected network of experienced professionals from around theworld, representing 170 industries and 200 countries.
  7. 7. Army Materiel Command & Social Media Finally, a photo collection is available containing all things AMC on Flickr: AMC Flickr Flickr enables you to store, sort, search and share your photos and video online. AMC reaches itsinternal and external audiences via Flickr creating a searchable catalog of command specific images and footage.