2012 Social media 101 single chart

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  • Think of social media as a new tool in your communications kit – it’s just taking traditional media to the next step Don’t jump on the social media bandwagon and set up a site just because it’s popular. Social media should be part of your overall communication strategy. Don’t need to use them all, pick the ones right for the mission 24/7 news cycle Take your news and information to the stakeholders, rather than trying to get them to come to us. Allows for 2 way communication with stakeholders If you decide social media isn’t right for your organization at this time, just feed your news to HQACC (acc.pao@us.army.mil) There are DoD and Army regulations regarding who can maintain social media sites and what can be posted (OPSEC) HQACC websites: Home: www.acc.army.mil Careers: www.armyhire.com Facebook: www.facebook.com/USArmyContractingCommand Twitter: www.twitter.com/ArmyContracting Linkedin: www.linkedin.com/groups?gid=1900835 YouTube: www.youtube.com/armycontracting Flickr: www.flickr.com/armycontractingcommand Google+: gplus.to/ArmyContractingCommand
  • 2012 Social media 101 single chart

    1. 1. Social Media 101 What is it and why use it? Facebook is the most YouTube is a social media Twitter is a social media Flickr is the most popular & commonly site specifically for sharing site for short, timely popular photo sharing used social media videos. Think of it like messages. Think of it as site. Comparable to site. Think of it like traditional tv – accessible traditional radio – twitter traditional magazines, traditional around the world, there users are similar to Flickr pages don’t newspapers – it’s in are millions of YouTube broadcasters in that they require constant every home around channels on a variety of have a large, unseen updating and are most the world & often different topics. With audience and usually popular when they specific to a topic or today’s technology discuss a specific topic or contain interesting, area. If you have anyone can become a interest. Twitter is a great high-quality basic news, photos or reporter with a worldwide tool for comfortable social photographs. Use the updates to share, at audience. Use YouTube if media users, live event site if you have photos least weekly, use you produce videos reporting or organizations to share on a monthly Facebook. several time a year. with daily updates to share. basis.What to do next:• Assess your organization’s communication strategy to determine if social media can help tell your story.• For more detailed information contact Beth Clemons, ACC Web & Social Media Manager, 256-955-7648

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